Horizon Media’s Katy Ferguson: Agencies Need ‘Right People’ To ‘Harness And Leverage’ AI Technology
In a recent interview, Horizon Media’s senior executive Katy Ferguson discussed how artificial intelligence is reshaping agency work. She emphasized that AI’s immediate impact lies in streamlining processes, but its greater value is as a strategic partner that elevates creative thinking and client outcomes. Ferguson highlighted the industry’s shift toward an "outcomes era," where advertisers measure success by revenue impact rather than sheer media volume. She noted that proving performance is easier than proving incrementality, which requires sophisticated measurement tools to attribute business results directly to media actions. The conversation underscored a recurring theme: technology alone isn’t enough. Ferguson argued that agencies must cultivate the right human intelligence—people who can navigate, harness, and leverage AI platforms. Horizon’s DNA of data and accountability positions it to meet CMO demands for transparent, outcome‑driven insights. For marketers, the takeaway is clear: investing in AI tools must be matched with talent development. Agencies that combine robust measurement capabilities with skilled personnel will deliver measurable revenue growth and stay competitive in a CTV‑centric, AI‑driven marketplace.
TV Home Screens Are Premium Real Estate for Brands: TiVo's Matt Milne
TiVo is positioning its smart‑TV home screen as a premium ad slot, highlighting that its platform powers 5.3 million monthly active households that are largely invisible to other connected‑TV buying solutions. The company says the home‑screen unit captures viewers the moment they...
Comcast’s James Rooke: Premium Video’s Top Priority Is Proving Outcomes
Comcast Advertising used the NewFronts stage to unveil Outcomes Plus, a new solution aimed at turning premium video into a performance‑driven channel by proving measurable outcomes for marketers. The offering bundles three pillars: access to premium inventory—including a fresh feed of...
Dentsu’s Kevin Weigand: ‘Premium Is In The Eye Of The Viewer’
Dentsu’s Kevin Weigand outlined the agency’s evolving partnership model, emphasizing that deals must be modular enough to operate across direct‑IO, programmatic guarantees and biddable formats. The goal is to serve both brand and performance objectives as the media landscape shifts. He...
Seller Agents Are Coming for TV’s 20-Year Ad Ops Problem
The video spotlights a two‑decade‑old bottleneck in television advertising operations and how AI‑driven seller agents are poised to resolve it. Swivel’s platform now equips both ad‑tech and publishing teams with autonomous agents that log into multiple ad platforms, execute trafficking,...
Sallie’s Marco Steinsieck: Agentic Commerce Will Make Transaction Data ‘Noisy’
Marco Steinsieck, a veteran of commerce media networks at Staples, Sephora and now Sallie Mae, explains how the new education‑finance platform builds on deep, enduring customer relationships to create a differentiated offering. He emphasizes that advertisers are buying access to...
Omnicom’s Analytics Chief: For AI, Guardrails Will Set Business Outcomes Free
Omnicom’s analytics chief highlighted a growing paradox: agencies now have unprecedented data volumes, yet the ability to translate that data into long‑term, revenue‑driving decisions remains limited. Traditional dashboards deliver short‑term vanity metrics, leaving a gap between insight and actionable strategy...
Xumo’s Marcien Jenckes: CTV Home Screen Is The Place Where ‘Engagement Moments’ Happen
Marcien Jenckes, senior executive at Xumo, explained that the company’s CTV home screen is the primary venue for “engagement moments,” where advertisers can connect with viewers in real time. Xumo operates more than 2,000 channels across 30 platforms worldwide...
Chalice’s Ali Manning: Brands Should Use AI for Growth, Not Just Efficiency
In a recent interview, Chalice CEO Ali Manning argues that the advertising industry must shift its AI focus from cost‑cutting to genuine brand growth, positioning ad dollars as investments rather than expenses. Manning notes the conversation has moved from speculative future...
Commerce Media Needs Less Drama, More Co-Building: Digitas’ Christa Klausner
The panel, led by Digitas’ Christa Klausner, examined the evolving commerce‑media landscape, shifting the conversation from perceived tension between retail networks and agencies to a focus on partnership and co‑building. Klausner highlighted that agencies require flexibility as advertisers’ distribution, priorities, and...
For WBD’s Steinhauser, Agentic AI Is Now, A Unified Ecosystem Is Not-Yet
Warner Bros. Discovery’s senior ad‑tech leader, Steinhauser, outlined the company’s current foray into agentic artificial intelligence and its broader vision for a more open, API‑driven advertising stack. He emphasized that the pilot projects are already stripping low‑value, repetitive tasks from...
Assembly’s Jason Lim: Cross-Media Measurement Isn’t A ‘Panacea’
In a recent Assembly interview, Jason Lim argues that media leadership has shifted dramatically, with orchestration of fragmented channels now a core responsibility. He stresses that data fluency and AI are no longer optional, describing cross‑media measurement as a multi‑tool framework—media...
Hispanic Audiences Are Mainstream, Not Optional: TelevisaUnivision's Richard Bertodatti
In a recent interview, TelevisaUnivision’s Richard Bertodatti underscored that Hispanic audiences are no longer a niche segment but a mainstream force demanding robust, measurable media solutions. He highlighted the company’s expansive content portfolio—ranging from music and sports to micro‑dramas, news,...
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
Wunderkind’s Adam Gendelman highlighted the growing relevance of pause‑ads on connected‑TV (CTV) as a non‑intrusive, performance‑driven format. By programmatically serving a single creative across multiple apps and OEMs, the company aims to replace traditional in‑stream spots with a viewer‑respectful experience...
Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared To ‘Stale’ Modeled D
Bob Regular of Infolinks Media explains that the industry’s shift from generic supply‑path optimization (SPO) to real‑time intent signals is reshaping how advertisers secure premium inventory. He argues that true transparency is less about exposing every transaction and more about...
