Q1 2026 Malformed & Fraudulent CTV Bundle IDs Risk Report
Pixalate released its Q1 2026 Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Report, covering Amazon Fire TV, Roku, Apple TV, LG Smart TV, and Samsung Smart TV. The analysis of roughly 2 billion programmatic impressions shows that malformed or unidentified bundle IDs range from 17% on Roku to 74% on LG, with only 18‑60% of IDs correctly mapped to official app store identifiers. These gaps expose advertisers to targeting errors and potential ad fraud across the open‑programmatic supply chain. The report lists the top offending bundle IDs by impression volume for each platform.
%20Mobile%20Apps%20Benchmarks%20Report%20-%20Q1%202026%20-%20Global.png)
Q1 2026 Global Made for Advertising (MFA) Benchmarks Report for Mobile Apps
Pixalate released its Q1 2026 Global Made‑for‑Advertising (MFA) Mobile Apps Benchmarks Report, identifying 1,976 apps across Google Play and Apple App Store as likely MFA. Of those, 1,643 (about 83%) listed an anonymous country of registration, with the United States and China trailing. Games...
Pixalate Releases Global Q1 2026 Rankings For Connected TV Free Ad-Supported TV (FAST) Bundle IDs With Highest IVT Rates: ‘Sling...
Pixalate released its Q1 2026 rankings of Free Ad‑Supported TV (FAST) bundle IDs with the highest invalid‑traffic (IVT) rates across Apple TV, Roku, Samsung Smart TV and Amazon Fire TV. The study examined over 4 billion global impressions from more than 7,000 CTV apps. Sling TV led Roku...
Pixalate’s Q1 2026 Connected TV (CTV) Device Market Share Report
Pixalate’s Q1 2026 Connected TV device market share report, based on analysis of more than 18 billion open programmatic ad transactions, shows Roku leading the Western Hemisphere with 36% share of voice (SOV) in North America and 42% in LATAM, while Samsung...
Q1 2026 Ad Fraud Benchmarks Report for EMEA
Pixalate released its Q1 2026 Invalid Traffic (IVT) and ad‑fraud benchmark reports for the EMEA region, focusing on the United Kingdom and Germany across desktop/web, mobile apps, and Connected TV (CTV). The data show IVT rates of 17% (UK) and 14%...
Pixalate’s March 2025 Top Grossing CTV Apps
Pixalate released its March 2026 Global Top Grossing Connected TV (CTV) Apps report, covering the United States, United Kingdom, Canada, and Mexico. In the U.S., Hulu topped open‑programmatic ad revenue on Roku, Apple TV, Amazon Fire TV and Samsung Smart TV, with $70 M on Roku alone....
Pixalate Releases Q1 2026 Mobile SDKs Market Share Report
Pixalate released its Q1 2026 Global Mobile App Ad SDK Market Share Report, analyzing roughly 1,100 Android and iOS apps and about 19 billion programmatic ad impressions. The study finds Meta Audience Network, Vungle (Liftoff) and AppLovin dominate both Google Play and...
Top 100 Connected TV (CTV) Bundle IDs in March 2026
Pixalate released its March 2026 Top 100 Connected TV (CTV) Bundle ID rankings, analyzing over 1 billion programmatic impressions across 851 apps. The data show Hulu’s bundle ID (2285) topping the Roku list, while PlutoTV (ID 751712884) leads on Apple TV. Rankings span Roku, Apple TV,...
Pixalate Unveils US Connected TV (CTV) Seller Trust Index 2.0: First Independent SSP Rankings on Arbitrage Vs. Publisher-Direct; Rates 20+...
Pixalate has launched the Connected TV (CTV) Seller Trust Index 2.0, an independent, quarterly‑updated benchmark that rates more than 20 programmatic CTV ad sellers on arbitrage and invalid‑traffic risk across Roku, Amazon Fire TV, Apple TV, Samsung TV and LG...
Pixalate Unveils Mobile Seller Trust Index 2.0: First Independent SSP Rankings on Arbitrage Vs. Publisher-Direct; Rates 200+ Mobile Ad Sellers...
Pixalate launched the Mobile Seller Trust Index (STI) 2.0, a free quarterly benchmark that rates more than 200 open‑programmatic mobile app sellers in over 100 markets. The index uniquely separates arbitraged inventory from authorized‑direct traffic and adds sophisticated invalid‑traffic (SIVT) and...
Q4 2025 Malformed & Fraudulent CTV Bundle IDs Risk Report
Pixalate’s Q4 2025 report reveals that between 52% and 85% of Connected TV (CTV) bundle IDs are malformed, unidentified, or fraudulent across major platforms, with LG Smart TV at 85% and Apple TV at 69%. Only 9%‑60% of impressions use legitimate App Store...
Q4 2025 EMEA Ad Viewability Trends Report
Pixalate released its Q4 2025 programmatic ad viewability report for the EMEA region, covering the United Kingdom, France, Germany and Israel. The study shows non‑viewability rates ranging from 21% to 50% across mobile web, mobile in‑app and desktop web platforms, with...
Q4 2025 APAC Ad Viewability Trends Report
Pixalate released its Q4 2025 Asia‑Pacific programmatic ad viewability report for India, revealing that 46% of mobile in‑app ads, 30% of mobile web ads, and 36% of desktop web ads were not viewable. The study, based on 106 billion global open‑programmatic impressions,...
Q4 2025 CTV Ad Supply Chain Trends Report
Pixalate’s Q4 2025 CTV Ad Supply Chain Trends Report, based on over 7 billion programmatic transactions, shows Roku commanding the largest market share of voice (SOV) in North America (32%) and Latin America (30%). Samsung leads in EMEA with 24% SOV while...