Top 100 Connected TV (CTV) Bundle IDs in March 2026

Why It Matters

Accurate bundle‑ID identification is critical for programmatic CTV advertisers to ensure precise audience targeting, measurement integrity, and fraud mitigation across fragmented TV ecosystems.

Key Takeaways

• Hulu leads Roku bundle ID rankings, ID 2285.
• PlutoTV tops Apple TV bundle ID list, ID 751712884.
• Data cover 1 billion impressions from 851 CTV apps.
• Roku top 100 IDs map to 59 apps, 47 developers.
• Pixalate API standardizes bundle IDs, improving measurement and fraud protection.

Pulse Analysis

Connected TV continues its rapid ascent, now accounting for a sizable share of digital ad spend. As advertisers shift budgets from desktop and mobile to over‑the‑top screens, the granularity of targeting hinges on reliable identifiers. Bundle IDs serve as the primary key for programmatic buying, yet the lack of a universal naming convention creates ambiguity, inflating the risk of mis‑allocation and invalid traffic. Pixalate’s March 2026 ranking, built on more than a billion cleaned impressions, offers a rare, cross‑platform snapshot of which apps dominate viewership and how developers are distributed across the major TV ecosystems.

The report uncovers notable platform‑specific dynamics. Roku’s top‑100 bundle IDs represent 59 distinct apps and 47 developers, indicating a relatively concentrated market where a few heavyweight players, such as Hulu and Plex, command most inventory. Apple TV, by contrast, maps 94 apps and 75 developers, reflecting a broader, more fragmented app landscape. Samsung and LG Smart TVs sit in the middle, each hosting around 60‑70 apps but with a high concentration of media‑rich services like Bloomberg and ESPN. For media buyers, these nuances dictate where to allocate spend for premium inventory versus niche audiences, and they highlight the importance of platform‑aware buying strategies.

Standardizing bundle‑ID handling is now a strategic imperative. The IAB Tech Lab’s guidelines and OpenRTB 2.6’s Channel and Network objects aim to reduce identifier overload, but practical adoption remains uneven. Pixalate’s Bundle‑ID‑to‑App‑Store‑ID mapping API bridges this gap, delivering a consistent reference layer that filters out invalid traffic and aligns measurement across platforms. By integrating such tools, advertisers can improve attribution accuracy, protect budgets from fraudsters exploiting identifier inconsistencies, and ultimately extract higher ROI from the booming CTV market.