Designing Honesty: Bodyform and the Power of Informational Creativity
Bodyform’s "Never Just a Period" campaign, created with AMV BBDO, replaces euphemistic menstrual advertising with candid, research‑backed storytelling. The series of vignettes tackles topics from postpartum bleeding to tampon use, answering questions many people never learned in school. Over half of surveyed individuals said they needed more period education, prompting the brand to position honesty as a creative asset. The ad’s distinctive elements, such as a female‑only orchestra, frame menstruation as a cultural conversation rather than a commercial problem.
The Daily Heller: Indulging in Maira Kalman’s Capacity for Producing Calm
Print Magazine’s Daily Heller highlights Maira Kalman’s soothing artistic voice, featuring a portrait of Paper co‑founder Kim Hastreiter and a new video promoting Kalman’s 2018 illustrated book *Cake*. The video, directed by Alex Kalman, underscores her talent for delivering calm...
ECAL—A Typographic Atlas: Mapping the Territory of Contemporary Type
ECAL’s "A Typographic Atlas" exhibition showcases 300 student‑designed typefaces, organized as an alphabetical‑numeric map that turns the gallery into a navigable terrain. Curated by the Master Type Design and Bachelor Graphic Design programs, the show blends experimental, functional, and multiscript...
Why Black Math’s Rebrand Signals a Return to Art as Infrastructure
Black Math, a Boston‑origin design studio, unveiled a bold rebrand that declares an “art first” philosophy, positioning art as the structural core of its work. The new visual system favors expressive typography and motion, rejecting neutral, template‑driven aesthetics. By framing...