Renegade Marketers Unite
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Hosted by the team at Renegade Marketing, this podcast shares interviews with B2B marketing innovators and “CMO stories.” (Similar in spirit to #3 and #12 above.) It focuses on creative and effective marketing campaigns in B2B, discussing how top marketers are driving brand and demand in innovative ways. Great for inspiration from award-winning B2B programs.
Recent Posts
Podcast•Oct 14, 2025•0 min
483: From Tactics to Strategy with Michael Watkins
In this episode, Michael Watkins and host Drew Neisser discuss how CMOs can shift from tactical execution to strategic leadership by adopting an enterprise‑wide mindset. They introduce Watkins’ RPM model—Recognize, Prioritize, Mobilize—as a framework for elevating strategic thinking across marketing teams. The conversation highlights the gap many marketers have in long‑term planning, explains the distinction between functional execution and enterprise leadership, and offers practical steps to break silos and drive cohesive, forward‑looking strategies.
By Renegade Marketers Unite
Podcast•Oct 10, 2025•0 min
482: Juggling CMO+: How to Lead Across the Business
In this episode, Sandy Ono, EVP and CMO of OpenText, explains how adopting a "CMO+" role expands a marketer’s remit to include partnership and alliance leadership, turning growth into a shared revenue responsibility. She outlines three pillars of success—mindset, skillset,...
By Renegade Marketers Unite