Williams‑Sonoma, a digital‑first home furnishings retailer, has joined OpenAI’s Ad Pilot Program to test advertising placements within ChatGPT. The move makes the company one of the first to run ads in the AI chatbot environment. The pilot will allow Williams‑Sonoma to reach consumers directly through conversational interactions. Outcomes could influence how e‑commerce brands approach AI‑driven advertising.
Agentic commerce is moving from concept to operational reality as retailers adopt self‑improving AI agents. These agents continuously refine their decision‑making by ingesting sales, inventory, and customer interaction data. Simultaneously, product data governance frameworks are being deployed to keep catalog...
Fashion retailer C&A has partnered with technology firm Nedap to launch its Inventory Engine, a platform that centralises real‑time stock information across stores and e‑commerce channels. The solution boosts inventory visibility, enabling more accurate omnichannel order fulfilment and faster replenishment...
Agentic AI, autonomous shopping assistants, are poised to transform e‑commerce by handling product search, recommendation, and checkout. Checkout.com’s COO argues that consumer trust, data security, and transparent value will determine adoption more than raw technology. Early pilots show AI agents...
Retailers are aligning RFID‑adjacent IoT sensors with computer‑vision systems to create a unified, real‑time data layer by 2026. The combined technology provides machine‑readable truth that automates inventory tracking, shelf compliance, and shopper behavior analysis. Miya Knights notes that this convergence...
Cosmetics giant Coty announced a strategic partnership with OpenAI to embed advanced artificial intelligence across its worldwide operations. The collaboration will deploy custom language models and generative AI tools to accelerate product development, marketing, and consumer insight generation. Coty plans...
Amazon announced that its UK Prime service delivered over 1.6 billion items same‑day or next‑day in 2025, the fastest pace in its history. The milestone reflects a 22% increase over 2024 and underscores the company’s expanded fulfillment footprint across the country....
Toshiba Global Commerce has awarded Smart CT a contract to deliver IT maintenance and support for 32 major UK high‑street retailers. The partnership covers hardware, software, and network services across the retailers' point‑of‑sale and back‑office systems. Smart CT will manage...
The Vitamin Shoppe launched its first Innovation Store featuring an AI‑powered advisor that guides shoppers through supplement selection. The digital assistant draws on a proprietary knowledge base and real‑time inventory data to deliver personalized recommendations. Integrated with the retailer’s loyalty...
Gumtree announced a strategic onboarding partnership aimed at accelerating its entry into the home‑services market. The collaboration introduces automated verification, streamlined listing creation, and promotional placement tools for service providers. Gumtree projects a 30% increase in home‑services listings within the...
Adoption of AI-powered shopping assistants is accelerating, yet most consumers remain hesitant to let these agents complete purchases autonomously. Recent surveys show that trust gaps center on payment handling, with many shoppers fearing fraud or loss of control. The friction...
Ireland’s leading pharmacy chain McCabes announced a transformative digitisation programme that has streamlined operations across its 150 stores. The initiative automated inventory tracking, prescription processing and workforce scheduling, delivering thousands of staff‑hour savings. It also secured more than €100,000 of...
In a recent podcast, analyst Miya Knights outlines the retail technology landscape poised for 2026. She highlights AI‑powered personalization, edge computing for instant inventory visibility, and immersive AR/VR shopping as key drivers. Knights also stresses the growing importance of sustainable...
Italian fashion brand Subdued is teaming up with its tech partner for international expansion
Amazon announced a next‑generation RFID lane system that is fully portable and can be installed in a matter of hours rather than weeks. The new lanes retain the high‑accuracy scanning capabilities of earlier models while shedding the need for permanent...