Luxury fashion brand Coach announced a partnership with Electronic Arts’ The Sims franchise, introducing a line of virtual clothing, accessories, and home décor for players. The collection will be available for purchase through The Sims’ in‑game store, marking Coach’s first foray into digital fashion. By leveraging The Sims’ 30 million monthly active users, Coach aims to reach a younger, digitally native audience. The collaboration reflects a broader industry shift toward virtual goods and brand extensions within gaming ecosystems.
At NRF 2026 in New York, a wave of retail startups announced they are building next‑generation AI commerce platforms. The firms highlighted advanced machine‑learning models for personalization, inventory optimization, and automated checkout. Miya Knights of Retail Technology Publisher noted that...
JD Sports Fashion plc announced that its online and mobile channels will now incorporate AI‑driven search and purchase capabilities for footwear, apparel and accessories. The generative‑AI tool interprets natural‑language queries and instantly surfaces product recommendations, aiming to streamline the shopper...
At NRF 2026, technology vendors emphasized moving AI from hype to practical applications in retail back‑office functions and store operations. They argue that AI’s potential—automated inventory management, demand forecasting, and labor scheduling—can only be realized if retailers first modernize their...
At NRF 2026, LVMH unveiled a "quiet tech" strategy that embeds digital tools into its luxury ecosystem without eclipsing the brand’s artisanal heritage. The approach leverages AI, RFID, and augmented‑reality to streamline inventory, enhance traceability, and enrich the client experience....
Paint brand Coat Paints has unveiled a new AI-powered colour visualiser
Walmart announced the appointment of Shishir Mehrotra, the chief executive of AI‑focused productivity suite Superhuman, to its board of directors. The move underscores Walmart's intent to embed advanced artificial‑intelligence capabilities across its retail operations. Mehrotra brings deep expertise in generative...
The NRF 2026 Retail’s Big Show highlighted agentic AI as the year’s headline technology, with major retailers and solution providers unveiling tools that can autonomously make decisions on pricing, inventory and customer engagement. Demonstrations ranged from AI‑driven demand forecasting engines...
United Supermarkets, together with TCC Global, has relaunched its interactive "28-Day Challenge" loyalty campaign across the United, Albertsons Market, Market Street and Amigos banners. The program delivers weekly shopping challenges, digital coupons and personalized rewards through a mobile interface. TCC...
Cosmetics brand e.l.f Beauty has launched a new makeup game Glow Up! On Roblox
The UK Retail Innovation Council has unveiled its 2026 agenda, outlining the strategic priorities its Executive Committee will tackle in early 2026. The roadmap emphasizes AI‑driven personalization, sustainable sourcing, and deeper omnichannel integration. It also flags supply‑chain resilience, real‑time data...
The Liveops 2025 Holiday AI & Customer Service Report shows the U.S. holiday season became the first fully AI‑driven shopping period. AI chatbots answered roughly 40% of consumer queries, while voice assistants processed 15% of purchases. Personalized AI recommendation engines...
Banana distributor Fyffes announced that its newly launched consumer brand, Trudi’s, has delivered strong market performance following a coordinated video advertising and digital signage campaign. The initiative drove a double‑digit increase in sales and lifted brand awareness across key retail...
US jewellery retailer Zales has launched a new next-gen store concept – The Edit
UK retailer Currys announced a partnership with payment processor Stripe to overhaul its checkout infrastructure. The integration will replace legacy systems with Stripe's unified payments platform, enabling faster, more secure transactions across online and in‑store channels. Currys expects the upgrade...
Walmart has expanded its use of drone delivery in the US with tech partner Wing
After decades on the NYSE, retail behemoth Walmart has debuted on the Nasdaq stock market