
Sales Coaching Certified: Masters
Sales Coaching Certified: Masters is a three‑hour, five‑module online program that equips sales leaders with data‑driven coaching techniques, ready‑to‑use templates, and a credential to demonstrate expertise. The course includes fifty exam questions, interactive coursework, and lifetime access to materials after a one‑off payment. Instructors from leading enablement roles guide participants through strategy, content, technology, learning, and growth stages of sales enablement. Graduates can design bespoke coaching plans and improve quota attainment across their teams.
GTM Summit | Virtual Feb 2026
The GTM Summit will be held virtually in February 2026, targeting senior marketers and product leaders. While the full agenda is behind a members‑only login, the event promises live panels, on‑demand workshops, and insights into AI‑driven go‑to‑market strategies. Organizers position...

Less Tool, More Impact: A Guide to the Sales Enablement Tech Stack
Nada, Hitachi Vantara’s sales enablement leader, outlines how the volatile, uncertain, complex and ambiguous (VUCA) market forces sales organizations to rethink their technology stacks. She highlights that chief revenue officers (CROs) in sub‑$5 billion firms stay an average of only 18...

Why Strong Completion Rates Aren’t Boosting Your Revenue
Many sales enablement teams celebrate high training completion rates, yet reps still falter in live conversations. The article argues that completion metrics are a poor proxy for true sales readiness because passive, video‑based training fails to develop objection‑handling skills. Interactive...