Sales Enablement Collective

Sales Enablement Collective

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Enablement, playbooks, tech.

GTM Summit | Virtual Feb 2026
NewsFeb 24, 2026

GTM Summit | Virtual Feb 2026

The GTM Summit will be held virtually in February 2026, targeting senior marketers and product leaders. While the full agenda is behind a members‑only login, the event promises live panels, on‑demand workshops, and insights into AI‑driven go‑to‑market strategies. Organizers position...

By Sales Enablement Collective
Less Tool, More Impact:  A Guide to the Sales Enablement Tech Stack
NewsFeb 20, 2026

Less Tool, More Impact: A Guide to the Sales Enablement Tech Stack

Nada, Hitachi Vantara’s sales enablement leader, outlines how the volatile, uncertain, complex and ambiguous (VUCA) market forces sales organizations to rethink their technology stacks. She highlights that chief revenue officers (CROs) in sub‑$5 billion firms stay an average of only 18...

By Sales Enablement Collective
Why Strong Completion Rates Aren’t Boosting Your Revenue
NewsFeb 11, 2026

Why Strong Completion Rates Aren’t Boosting Your Revenue

Many sales enablement teams celebrate high training completion rates, yet reps still falter in live conversations. The article argues that completion metrics are a poor proxy for true sales readiness because passive, video‑based training fails to develop objection‑handling skills. Interactive...

By Sales Enablement Collective