Ending the “Easy Vs. Enterprise” Compromise with Storefront Next for B2C Commerce
Salesforce unveiled Storefront Next, an AI‑first B2C Commerce platform that blends enterprise‑grade capabilities with the ease of a lightweight solution, aiming to end the “easy vs. enterprise” trade‑off. The platform promises a full storefront launch in under 30 minutes, AI‑enabled developer tools, and performance gains such as product pages loading 66 % faster than Google’s benchmark. Early pilots—including Homemakers, Iceland Foods, and Colony Brands—report faster time‑to‑market and up to 30 % lower implementation costs. Storefront Next also offers plug‑and‑play integrations with partners like Adyen, Stripe and Avalara, simplifying the tech stack.
How to Build a Service Team That Thrives Alongside AI
AI agents have moved from experimental projects to core components of contact‑center operations, with 66% of service organizations already deploying them. By automating routine requests, these agents free representatives to tackle complex problems and build deeper customer relationships. Leaders who...
Streamlining Commerce Media Ad Inventory Management
Companies with rich first‑party data are turning to commerce media to monetize premium ad inventory across in‑store, digital, and emerging channels. However, traditional CRMs and order‑management systems cannot handle the fluid nature of ad products, leading to pricing errors, inventory...
12 AI Sales Strategies for Startups That Actually Work
Salesforce outlines 12 practical AI sales strategies that startups can deploy today, from smarter lead generation and personalized email outreach to AI‑driven pricing and real‑time sentiment analysis. The guide highlights how AI tools like lead scoring, automated follow‑ups, 24/7 agents,...
Strengthening Salesforce Security Against AI-Driven Threats
Salesforce announced a June 2026 enforcement wave that tightens security across all customer orgs to counter AI‑driven threats. The rollout makes multi‑factor authentication mandatory for every user, adds phishing‑resistant MFA for admins and privileged roles, and introduces step‑up authentication for report...
The Best Way To Build AI Agents That Customers Trust
Companies are shifting from personality‑flavored chatbots to character‑driven AI agents that act consistently with brand values. Salesforce senior UI/UX director Yvonne Gando explains that true character means durable decision systems, not just tone. Real‑world failures—like a delivery‑service bot that spewed...
Trust in the Era of Agents: Highlights From the 2nd Annual Trusted AI Impact Report
Salesforce released its Second Annual Trusted AI Impact Report, outlining how the company embeds trust into the emerging era of autonomous AI agents. The report details new ISO 42001 certification for Agentforce, AI Platform and Slack AI, and describes a rigorous...
Point of Sale Innovations to Modernize the Shopper Experience
Salesforce’s Agentforce Commerce announced a suite of Point‑of‑Sale upgrades that unify orders, product data, inventory, and carts across online, in‑store, and back‑office channels. The platform now supports Android devices alongside iOS, letting retailers use existing hardware and reduce training time....
Governing the Agentic Enterprise at Scale with MuleSoft Omni Gateway
Salesforce unveiled MuleSoft Omni Gateway, a unified control plane that governs AI agents, APIs, and large language model traffic across existing enterprise infrastructure. The solution extends MuleSoft’s API management pedigree to the emerging agentic era, offering federated visibility, automatic policy...
10 Ways to Make Your AI Agent a Better Communicator
Salesforce outlines ten conversation‑design practices to make AI agents clearer, more empathetic, and brand‑consistent. The guide draws from the Agentforce on Help support project and covers structured responses, voice alignment, handling difficult interactions, smart disambiguation, consistent terminology, effective list formatting,...
AI Voice Recognition For Your Growing Business: Speed Up Your Day
Salesforce is promoting AI voice recognition tools that let small and medium businesses dictate notes, update CRM records, and run automated phone agents directly from their smartphones. The technology, built on speech‑to‑text models like OpenAI Whisper, integrates with Salesforce CRM,...
8 Ways AI Agents Are Evolving in 2026
Enterprise AI agents have shifted from experimental chatbots to production‑ready tools in early 2026, emphasizing reliability over pure conversational flair. Deterministic guardrails, context engineering, and open standards like Model Context Protocol now guarantee workflow order and cross‑vendor collaboration. Salesforce’s rebuilt...
Scaling the Agentforce Life Sciences Ecosystem to Drive the Future of Pharma and MedTech
Salesforce announced a major expansion of its Agentforce Life Sciences ecosystem, forging deeper collaborations with global systems integrators, content partners, and independent software vendors to accelerate adoption of the Agentforce 360 platform. Leading SIs such as Accenture, Deloitte Digital, Cognizant...
Unlocking Unstructured Data: Building AI-Powered Support Triage with Data 360
The article outlines how Salesforce’s Data 360 platform, combined with vector databases and foundational large language models (LLMs), can transform raw support emails into structured, actionable case records in near real‑time. Traditional email‑to‑case rules rely on brittle keyword logic, leading...
Slack Is the AI Work Platform for Every Salesforce Customer, Ready on Day One
Salesforce is bundling a free Slack workspace with every new Salesforce org, automatically linking CRM data to a conversational interface at no extra cost. The integration introduces Slackbot, an AI teammate that can surface, update, and act on Salesforce records,...