Recent Posts
News•Feb 27, 2026
Microsoft Ads Launches Self-Serve Negative Keyword Lists
Microsoft Advertising has introduced self‑serve shared negative keyword lists, allowing advertisers to create, edit, and apply up to 5,000 negative keywords directly in the UI. The lists can be attached at the campaign or account level and support exact and phrase match formatting with brackets and quotation marks. Users can also export lists as CSV files or remove them without contacting support. This feature streamlines keyword exclusion management across Performance Max and traditional Search campaigns.
By Search Engine Land
News•Feb 27, 2026
Google Publishes New Google Ads Passkey Help Doc
Google has released a new help document that explains how passkeys work within Google Ads, offering a password‑less, phishing‑resistant login method. The guide details when passkeys are mandatory, such as for user‑access changes and account‑linking updates, and outlines device requirements...
By Search Engine Land
News•Feb 27, 2026
OpenAI: ChatGPT Now Has 900 Million Weekly Active Users
OpenAI announced that ChatGPT reached over 900 million weekly active users, marking its first public disclosure of this scale. The milestone accompanies a $110 billion funding round and reveals more than 50 million paid consumer subscribers and 9 million business users. The growth underscores...
By Search Engine Land
News•Feb 26, 2026
Google Nano Banana 2 Promises Smarter, Faster Image Generation
Google DeepMind unveiled Nano Banana 2, the Gemini 3.1 Flash Image model that blends the intelligence of Nano Banana Pro with the lightning speed of Gemini Flash. The new model adds real‑time web grounding, sharper visual fidelity, and production‑ready outputs ranging from 512 px to 4K....
By Search Engine Land
News•Feb 26, 2026
ChatGPT Ecommerce Traffic Converts 31% Higher than Non-Branded Organic Search
Visibility Labs analyzed 94 ecommerce sites in 2025 and found that traffic referred from ChatGPT converted at a 1.81% rate, 31% higher than non‑branded organic search. While ChatGPT visits surged 1,079% over the year, they accounted for only 1.48% of...
By Search Engine Land
News•Feb 26, 2026
Google Expands AI Max Text Guidelines Globally
Google has opened beta access to AI Max text guidelines for all advertisers worldwide, covering Search and Performance Max campaigns. The new feature supports every language and industry vertical, letting marketers steer AI‑generated ad copy with plain‑language instructions. Brands can...
By Search Engine Land
News•Feb 25, 2026
Anthropic Clarifies How Claude Bots Crawl Sites and How to Block Them
Anthropic updated its crawler documentation, detailing three distinct user agents—ClaudeBot, Claude‑User, and Claude‑SearchBot—and their respective functions. ClaudeBot gathers public web content for training Anthropic’s generative AI models, Claude‑User retrieves pages in response to user queries, and Claude‑SearchBot indexes sites to...
By Search Engine Land
News•Feb 25, 2026
Google Fixed a Serving Issue with Search Results
Google experienced a brief serving issue affecting search results early Wednesday, February 25, around 1:30 am ET. The outage lasted roughly 15 minutes before engineers resolved it, and the status page confirmed the fix. The incident generated minimal user complaints, but...
By Search Engine Land
News•Feb 24, 2026
Google Ad Grants Now Lets Nonprofits Optimize for Shop Visits
Google has lifted the restriction on using “shop visits” as a goal in its Ad Grants program, allowing eligible nonprofit accounts to optimize campaigns for real‑world foot traffic. The change lets advertisers align bidding with Maps and location‑driven search results,...
By Search Engine Land
News•Feb 23, 2026
Google Search Console Page Indexing Report Missing Data Prior to December 15
Google Search Console's page indexing report is missing data prior to December 15, a reporting bug that affects every user of the tool. The gap eliminates historic indexing metrics, making trend analysis impossible for that period. Google has not issued an...
By Search Engine Land
News•Feb 20, 2026
Merchant Center Flags Feeds Disruption
Google Merchant Center announced a service disruption affecting product feeds, which began on February 4, 2026 at 14:00 UTC. The public status dashboard still lists the issue as under investigation with no estimated resolution time. Feeds power Shopping ads and free listings, so...
By Search Engine Land
News•Feb 20, 2026
What’s Next for PPC: AI, Visual Creative and New Ad Surfaces
PPC is moving past traditional search as AI‑first ad formats like Microsoft’s showroom ads and immersive gaming placements gain traction. Visual creative is becoming a staple throughout the funnel, with brands needing richer asset libraries to feed AI‑driven optimization. Experts...
By Search Engine Land
News•Feb 20, 2026
Emina Demiri Talks Surviving Firing Your Biggest Client
Emina Demiri Watson, head of digital at Vixen Digital, revealed that the agency deliberately terminated a client that generated roughly 70% of its revenue after a three‑month toxic relationship deteriorated. The move exposed a severe customer‑concentration risk that the firm...
By Search Engine Land
News•Feb 20, 2026
Google Now Attributes App Conversions to the Install Date
Google Ads is changing app‑campaign conversion attribution from the click date to the actual install date. This aligns Google’s reporting with Mobile Measurement Partners such as AppsFlyer and Adjust. The shift eliminates the default 30‑day lag that often delayed conversion...
By Search Engine Land