
Agencies are confronting a new client demand: visibility in AI‑driven answers like ChatGPT. Using Semrush’s Position Tracking, AI Visibility Toolkit and My Reports, firms such as Earned Media Australia, Sure Oak, Activate Digital and Coalition Technologies are quantifying AI overview appearances, referral traffic and sentiment. The data is turned into an "AI funnel" report that links AI mentions to clicks, conversions and brand perception. Results include 286% growth in AI overview hits, 429% rise in AI referral traffic and double‑digit conversion lifts.
Semrush’s AI Search Optimizer helps marketers re‑engineer existing pages so large language models can cite them confidently. The tool scans a chosen URL, evaluates structure, clarity, E‑E‑A‑T signals and schema markup, then delivers a prioritized list of rewrite actions. Semrush’s...

Google Search Console (GSC) remains the free, central hub for monitoring a site’s visibility across traditional search, AI Overviews, and the emerging AI Mode. The guide walks users through adding either a domain property—verified via DNS TXT record—or a URL‑prefix...

The article outlines how brands can verify their presence in AI‑driven search results, recommending automated solutions like Semrush’s AI Visibility Toolkit that scan millions of prompts. It highlights the inconsistency of manual queries—100 identical prompts can produce 100 different brand...

Semrush Local’s GBP AI Agent automates core Google Business Profile tasks such as posting updates, uploading photos, and replying to reviews. The tool begins with an audit that evaluates current posting frequency, photo activity, description quality, and keyword relevance, then...