How to Do a Website Audit in 2026 (+ Free Tracker)
The article presents a step‑by‑step guide for conducting a comprehensive website audit in 2026, covering technical SEO, AI search readiness, Core Web Vitals, on‑page elements, content quality, backlinks, user experience, and schema markup. It emphasizes defining the audit scope based on site size or specific performance drops and provides tool recommendations such as Google Search Console, Semrush Site Audit, and PageSpeed Insights. A free downloadable tracker is offered to log issues, assign priorities, and monitor fixes. Regular audits are framed as essential maintenance to protect visibility, leads, and revenue.
The 11 Best Local SEO Tools in 2026
The article outlines the 11 best local SEO tools for 2025, highlighting both free and paid solutions that help businesses dominate Google Search and Maps. It details Google Business Profile’s free listing capabilities and Semrush’s suite—including GBP Optimization, Listing Management,...
20 Marketing KPIs to Track & Improve in 2026
The article outlines a comprehensive guide to 20 essential marketing KPIs for 2026, spanning AI‑driven search metrics, traditional SEO, paid advertising, social media, email, and multi‑channel performance. It explains how AI visibility, brand mentions, and citations are becoming critical as...
How One Fractional CMO Uses Semrush One to Layer SEO and AEO Into One Growth Strategy
David Haas, a fractional CMO, used Semrush One to fuse traditional SEO with AI‑driven answer engine optimization (AEO) for Frenos, a niche OT‑cybersecurity firm. By first establishing a data‑backed SEO baseline and then measuring AI visibility, he built pillar‑cluster content...
How to Make the Most of the Free 7-Day Semrush One Trial
Semrush One offers a free seven‑day trial that lets marketers quickly establish an SEO baseline. By following six focused steps—reviewing organic rankings, setting up position tracking, conducting keyword‑gap analysis, running a site audit, evaluating backlinks, and checking AI visibility—users can...
Google Knowledge Panel: What It Is & How to Get One
Google’s Knowledge Panel is an information box that appears in search results when Google identifies a recognized entity such as a brand, person, or place. The panel can occupy up to half of the visible SERP, offering facts, images, and...
Search Has Changed. And So Have We.
Semrush unveiled a brand refresh that reflects the evolution from traditional SEO to an omnichannel, AI‑driven search landscape. The company cites AI‑search growth of 527% year‑over‑year and highlights its massive dataset—27 billion keywords, 43 trillion backlinks, 808 million domains, and over 213 million LLM...
How Agencies Use Semrush for AI Visibility
Agencies are confronting a new client demand: visibility in AI‑driven answers like ChatGPT. Using Semrush’s Position Tracking, AI Visibility Toolkit and My Reports, firms such as Earned Media Australia, Sure Oak, Activate Digital and Coalition Technologies are quantifying AI overview...
How to Optimize Your Content for LLMs With Semrush
Semrush’s AI Search Optimizer helps marketers re‑engineer existing pages so large language models can cite them confidently. The tool scans a chosen URL, evaluates structure, clarity, E‑E‑A‑T signals and schema markup, then delivers a prioritized list of rewrite actions. Semrush’s...
Google Search Console: The Ultimate Guide for 2026
Google Search Console (GSC) remains the free, central hub for monitoring a site’s visibility across traditional search, AI Overviews, and the emerging AI Mode. The guide walks users through adding either a domain property—verified via DNS TXT record—or a URL‑prefix...
Is Your Brand Visible in AI Search Results? Here’s How to Find Out
The article outlines how brands can verify their presence in AI‑driven search results, recommending automated solutions like Semrush’s AI Visibility Toolkit that scan millions of prompts. It highlights the inconsistency of manual queries—100 identical prompts can produce 100 different brand...
How to Automate Google Business Profile Management with Semrush
Semrush Local’s GBP AI Agent automates core Google Business Profile tasks such as posting updates, uploading photos, and replying to reviews. The tool begins with an audit that evaluates current posting frequency, photo activity, description quality, and keyword relevance, then...
SERPs with Ads + AI Overviews Grew by Over 394% in 2025
Google has dramatically increased ad presence on search results that feature AI Overviews, jumping from 5.17% in March 2025 to 25.56% by October—a 394% rise. The growth is uneven across placements, with bottom‑of‑SERP ads now appearing on roughly a quarter...
What Are URL Parameters? A Guide on How to Use Them
The article explains what URL parameters (or query strings) are, how they’re structured, and why they’re essential for filtering, personalization, pagination, search, session tracking, and campaign analytics. It highlights the SEO risks they pose, such as duplicate content, wasted crawl...
12 Alternative Search Engines to Try (Instead of Google)
The article lists twelve search‑engine alternatives to Google, emphasizing how each can serve different user needs. It highlights Bing as a standout option, noting its AI‑powered Copilot chat, integrated result sources, and a rewards program that grants points for queries....
