SGB Media

SGB Media

Publication
0 followers

Sports retail/brand economics, sponsorships and M&A

Stio to Open Store in Castle Rock, Colorado
NewsApr 8, 2026

Stio to Open Store in Castle Rock, Colorado

Stio, the outdoor lifestyle brand founded in Jackson, Wyoming, announced it will open its 15th U.S. store in Castle Rock, Colorado, in May 2026. The new Mountain Studio will sit between Denver and Colorado Springs, expanding the brand’s foothold in...

By SGB Media
EXEC: Levi Strauss CEO Talks Beyond Yoga’s Complement to Denim Lifestyle Portfolio
NewsApr 8, 2026

EXEC: Levi Strauss CEO Talks Beyond Yoga’s Complement to Denim Lifestyle Portfolio

Levi Strauss & Co. reported that its Beyond Yoga brand grew sales 23% to $46 million in Q1, while the operating loss narrowed to $1 million from $3 million a year earlier. The company’s overall net revenue rose 14% to $1.7 billion, with direct‑to‑consumer...

By SGB Media
Burton Snowboards CEO John Lacy Departs
NewsApr 8, 2026

Burton Snowboards CEO John Lacy Departs

Burton Snowboards announced that CEO John Lacy, a 29‑year veteran, will depart the company, remaining until the end of June to aid transition. Founder’s widow Donna Carpenter will step in as interim CEO while the board conducts a search for...

By SGB Media
Kontoor Brands Realigns Helly Hansen Leadership
NewsApr 8, 2026

Kontoor Brands Realigns Helly Hansen Leadership

Kontoor Brands announced that Chief Financial Officer Joseph Alkire will also assume global responsibility for the Helly Hansen brand, effective immediately. The move pairs Alkire with Børre Hegbom, who was promoted to Senior Vice President and Global Head of Helly...

By SGB Media
Life Time Opens First Club in Idaho
NewsApr 8, 2026

Life Time Opens First Club in Idaho

Life Time announced the opening of its first Idaho member club in the greater Boise region, occupying a 135,000‑square‑foot campus at Eagle. The facility offers a full suite of fitness, personal health, and wellness amenities, including a beach club and...

By SGB Media
Revel Bikes Taps Levi Olsen as Sales and Site Leader
NewsApr 6, 2026

Revel Bikes Taps Levi Olsen as Sales and Site Leader

Revel Bikes, the Colorado mountain‑bike maker, has appointed Levi Olsen as its new sales and site leader. Olsen, a Golden resident, brings extensive experience across specialty retail, distribution and direct‑to‑consumer roles, previously at Spot Bikes, CeramicSpeed and Challenge Tires. He...

By SGB Media
SFIA Report: U.S. Sporting Goods Continues to Build on Pandemic Gains
NewsApr 6, 2026

SFIA Report: U.S. Sporting Goods Continues to Build on Pandemic Gains

The U.S. sporting goods market reached $130 billion in wholesale sales in 2025, marking a 3.7% year‑over‑year increase and a 34.7% rise since 2020. Pickleball led category growth, climbing 22% to $410 million, while athletic footwear posted a 7.4% gain, outpacing the...

By SGB Media
Duck Camp Relocating HQ and Flagship Store
NewsApr 6, 2026

Duck Camp Relocating HQ and Flagship Store

Duck Camp, the Austin‑based performance apparel maker for hunting and fishing, is moving its headquarters and flagship retail store to 220 South Congress Avenue. The new 30,000‑square‑foot space will house both corporate offices and a customer‑focused storefront, joining outdoor‑centric neighbors...

By SGB Media
Athletifreak Opens Fifth Store on Long Island
NewsApr 6, 2026

Athletifreak Opens Fifth Store on Long Island

Athletifreak, the luxury athleisure label founded in 2021 by Mo and Noor Wadhwani, opened its fifth retail location on April 6, 2026. The new store, situated in the Huntington Shopping Center on Long Island, is the brand’s first outlet in New York state....

By SGB Media
West Virginia’s McFly Outdoors Hits Selling Block
NewsApr 6, 2026

West Virginia’s McFly Outdoors Hits Selling Block

McFly Outdoors, a North Central West Virginia hunting and fishing retailer, announced it is for sale. The owners are listing both the storefront at 2774 Old Route 33 and the operating business, while offering a 10% inventory discount. The store, founded...

By SGB Media
Knog Sets New Distribution Partners in North America
NewsApr 6, 2026

Knog Sets New Distribution Partners in North America

Australian cycling accessories maker Knog announced new North American distribution agreements, adding BTI and QBP as its United States partners and Live To Play Sports as its Canadian distributor. The change ends an eight‑year exclusive relationship with Selle Royale USA,...

By SGB Media
New Era 2026 NFL Draft Collection Celebrates ‘Moment in the Mirror’
NewsApr 6, 2026

New Era 2026 NFL Draft Collection Celebrates ‘Moment in the Mirror’

New Era unveiled its 2026 NFL Draft Cap Collection, featuring reflective liquid‑chrome treatments that highlight each team’s logo. The lineup includes the iconic 9Fifty snap‑back along with 59Fifty, 9Seventy Stretch‑Snap, 39Thirty M‑Crown, 9Forty M‑Crown and Casual Classic styles, all offered...

By SGB Media
CardVault Opens at Ballpark Village in St. Louis
NewsApr 6, 2026

CardVault Opens at Ballpark Village in St. Louis

CardVault, the sports‑card retailer co‑founded by Tom Brady, opened its 14th U.S. location at Ballpark Village in St. Louis, directly across from Busch Stadium. The store carries graded cards, singles, sealed products from Topps, Panini, Upper Deck, Pokémon and Fanatics Authentic, and...

By SGB Media