Shopifreaks
Weekly e-commerce industry newsletter curated by Paul Drecksler, focusing on Shopify ecosystem news and global retail tech trends. Each issue of Shopifreaks rounds up the top headlines – from platform updates to notable brand launches – and delivers them with brief insights and wit for busy store owners

UPS Has Deployed RFID Tracking Across Its Entire U.S. Network, Automatically Sensing Packages without Manual Scans
UPS has rolled out RFID sensing technology across its entire U.S. network, installing passive tags in every delivery vehicle, domestic facility and more than 5,500 UPS Store locations. The system automatically records package pickup and provides continuous location updates without requiring a barcode scan at each handoff. UPS says the real‑time data will let it react faster to disruptions such as weather events. For e‑commerce sellers on platforms like eBay, Etsy and Amazon, the technology offers verifiable proof of tender without manual scanning.

Analysts Estimate Less than 10% of Shopify’s Revenue Comes From Enterprise Clients Despite Years of Courting Big Brands
Shopify has highlighted marquee enterprise wins such as L'Oréal, Starbucks and Mattel, yet analysts estimate those large‑brand accounts generate only 5%‑10% of total revenue. The bulk of the platform’s earnings still come from small and medium‑sized merchants. Enterprise sales cycles...

A Class-Action Lawsuit Accuses Amazon of Intentionally Degrading Early Fire TV Stick Devices to Push Consumers Into Buying New Ones
A California class‑action lawsuit claims Amazon deliberately slowed the first‑ and second‑generation Fire TV Stick to force upgrades. Plaintiff Bill Merewhuader alleges his 2018 second‑gen stick became unusable years before its expected lifespan. The complaint says Amazon failed to disclose...

Google’s AI Mode Now Opens Web Pages Side-by-Side with Search Results and Lets Users Pull Context From Open Chrome Tabs
Google has added two AI Mode enhancements to Chrome desktop. The first introduces a side‑by‑side view that keeps the AI chat panel open while a clicked web page loads beside it, allowing users to ask follow‑up questions without losing context....

Apple Is Sending Hundreds of Siri Programmers to an AI Coding Bootcamp Two Months Before Its Expected Siri Revamp at...
Apple will send up to 200 Siri engineers to a multi‑week AI‑assisted coding bootcamp ahead of a major Siri overhaul at WWDC. The core Siri team will shrink to about 60 developers and 60 evaluators, reflecting internal criticism of bloat...

Lovable Launches Built-In Payments, Letting Vibe Coders Accept Subscriptions and One-Time Payments without Leaving the Platform
Lovable introduced Lovable Payments on April 13, adding native monetization tools directly into its low‑code platform. Builders can connect Stripe, Paddle, or Shopify to process subscriptions, one‑time purchases, and handle VAT across more than 200 countries. Paddle serves as the...

The FTC Ordered WPP, Publicis, and Dentsu to Stop Coordinating on Brand Safety Standards It Says Led to a Boycott...
The Federal Trade Commission, joined by several states, issued a consent order prohibiting WPP, Publicis and Dentsu from coordinating brand‑safety standards that diverted advertising spend from conservative media. The action follows a similar order on Omnicom tied to its $13.5 billion...

OpenAI Is Moving Toward Click-Based and Conversion-Focused ChatGPT Ad Pricing as Its Early Ad Pilot Struggles to Gain Traction
OpenAI announced it will switch its ChatGPT ad pilot to cost‑per‑click (CPC) pricing within days and begin testing conversion‑focused campaigns. The early experiment has lagged, with advertisers hesitant to exceed modest test budgets due to limited measurement tools and low...

WP Engine Survey Finds 72% of Digital Agencies Have Already Adjusted Their Development Practices to Build AI-Friendly Websites
A WP Engine survey of 214 web‑agency professionals shows 72% have already tweaked development and design workflows to accommodate AI agents alongside human visitors. Sixty‑three percent are actively spending on AI tools and platforms, signaling a rapid pivot toward what...

EBay Is Closing Its San Francisco Office when Its Lease Expires in September and Relocating Roughly 200 Employees to Its...
eBay announced it will shut its San Francisco office at 300 Mission Street when the lease ends on September 30. Approximately 198 software engineers, researchers, directors and analysts will be reassigned to the company’s San Jose headquarters rather than being...

Google Launches a Native Gemini App for Mac with a Quick-Access Shortcut, Screen Sharing, and Image and Video Generation
Google unveiled a native Gemini app for macOS 15 and newer, accessible via an Option + Space shortcut that summons the AI assistant from any screen. The app lets users share their screen for contextual help and pull in local files without...

Anthropic Shifts Claude Enterprise to Usage-Based Billing, Potentially Doubling or Tripling Costs for Heavy Users
Anthropic has replaced its flat‑rate Claude Enterprise plan with a usage‑based model, charging a $20 per‑user monthly base plus compute fees. The change follows soaring demand for Claude Code and Claude Cowork, which have squeezed subscription margins. Analysts warn that...

Sezzle Launches a Virtual Card in Canada Powered by Marqeta, Bringing Its BNPL Service to In-Store Checkout for the First...
Sezzle introduced a virtual card in Canada, enabling its buy‑now‑pay‑later service through Apple Pay and Google Wallet for in‑store purchases. The card, built on Marqeta’s issuing platform, is already accepted by SoftMoc, JD Sports Canada, Mastermind Toys and QE Home,...

Nearly Half of U.S. Buy Now Pay Later Users Paid Late on at Least One Loan in the Past Year,...
A LendingTree survey of 2,049 U.S. consumers shows 47% of Buy‑Now‑Pay‑Later (BNPL) borrowers missed at least one installment in the past year, a 13‑point increase from two years ago. More than half (54%) claim they couldn’t make ends meet without...

Neato Raises $25M to Expand Its 2P E-Commerce Accelerator Model Beyond Amazon Into Additional Marketplaces
Neato, a Las Vegas‑based 2P e‑commerce operator, announced a $25 million growth‑capital round led by Advantage Capital. The funding will finance new fulfillment hubs in Las Vegas and Chicago and accelerate the rollout of its AI‑driven agent stack. Neato plans to move...

Major Crypto Exchanges Including Coinbase and Binance Are Racing to Access Anthropic’s Mythos Model to Defend Against AI-Powered Attacks
Major crypto exchanges are scrambling to secure Anthropic’s new Mythos AI model to protect against AI‑driven attacks. Coinbase’s CSO confirmed close talks with Anthropic, while Binance is already testing Mythos alongside its own tools. Fireblocks reported that Claude Opus 4.6 exposed...

Meta President Says Mark Zuckerberg Moved His Desk Into the AI Lab and Is Coding Alongside Alexandr Wang and Nat...
Meta President Dina Powell McCormick revealed at the World Economy Summit that Mark Zuckerberg has moved his desk into Meta's Superintelligence Labs, working side‑by‑side with lab lead Alexandr Wang and former GitHub CEO Nat Friedman. Zuckerberg is reportedly coding five...

Amazon Autos Expands to Chevrolet, Jeep, Kia, Mazda, and Subaru as Its New Car Buying Service Grows to 130+ Cities
Amazon Autos has broadened its vehicle‑buying platform to include Kia, Mazda, Subaru, Chevrolet and Jeep, expanding the service to more than 130 U.S. cities. The program, which debuted with Hyundai in late 2024, lets shoppers browse inventory, arrange financing and complete...

Google Says Polymarket Betting Odds Appearing in Google News Results Was an Error and Has Removed Them
Google admitted that Polymarket betting odds mistakenly appeared in Google News results, linking users to active prediction markets tied to current events. The odds showed up alongside reputable outlets such as The Guardian and Reuters, including a bet on Strait...

OpenAI Is Backing an Illinois Bill that Would Shield AI Companies From Lawsuits over Catastrophic Harm if They Meet Safety...
OpenAI is backing Illinois Senate Bill 3444, which would limit liability for AI developers when "critical harms" occur, provided the companies did not act intentionally or recklessly and have published safety and transparency reports. The bill defines critical harms as...

Palantir Stock Fell 8% After Michael Burry Argued Anthropic Is Capturing Enterprise AI Spending that Palantir Cannot Compete For
Michael Burry warned that Anthropic is seizing the bulk of enterprise AI spend, claiming the startup captures 73% of new budgets and wins seven out of ten head‑to‑head contests with OpenAI. He contrasted Anthropic’s plug‑and‑play API with Palantir’s labor‑intensive consulting...

USPS Plans to Raise Stamp Prices to 82 Cents in July and Suspend Retirement Fund Contributions to Avoid Running Out...
The U.S. Postal Service has asked the Postal Regulatory Commission to raise the price of a First‑Class Forever stamp from 78 cents to 82 cents on July 12, while other market‑dominant products will see roughly a 4.8% increase. The move...

Amazon’s Internal Project Houdini Aims to Cut Data Center Construction From 15 Weeks to 2-3 Weeks Using Prefabricated Modular Server...
Amazon is piloting Project Houdini, a modular construction system that ships prefabricated server‑room skids from factories to data‑center sites. The approach slashes the typical 15‑week build cycle to roughly two to three weeks and cuts up to 50,000 electrician hours...

An Illinois Man Received 150+ Unwanted TikTok Shop Return Packages After a Scammer Used His Address as a Fake Return...
Charles Coleman of Oak Forest, Illinois, began receiving daily deliveries of fireplace‑shaped diffusers he never ordered, accumulating more than 150 packages since September. The items were sent because a TikTok Shop seller listed Coleman's home as a fraudulent return address,...

Checkout.com Integrates with SAP Commerce Cloud’s Open Payment Framework to Simplify Enterprise Payment Deployments
Checkout.com has linked its Flow checkout platform to SAP Commerce Cloud’s Open Payment Framework (OPF), offering enterprises a plug‑and‑play payment layer. Flow’s pre‑built components support global cards and local methods, delivering up to a 5% lift in acceptance rates and...

Amazon’s Andy Jassy Says the Company May Sell Trainium Chips to Outside Customers, Putting the Business at $50B in Annual...
Amazon CEO Andy Jassy announced the company may begin selling its proprietary Trainium AI chips to external customers. A full market rollout could lift the chip business from a $20 billion run rate to roughly $50 billion annually. Trainium, alongside Graviton and...

Federal Appeals Court Refuses to Block Trump’s Blacklisting of Anthropic but Expedites the Case with Oral Arguments Set for May...
A three‑judge DC Circuit panel denied Anthropic’s emergency motion to stop its designation as a “Supply‑Chain Risk to National Security,” allowing the Trump administration’s blacklisting to remain. The court, however, recognized likely irreparable financial harm and set oral arguments for...

Google Cloud and Intel Expand Their Multiyear Partnership to Co-Develop Custom Chips for AI Infrastructure
Google Cloud and Intel have deepened their multiyear alliance, extending the use of Intel’s Xeon 6 processors for AI, cloud and inference workloads while expanding joint development of custom ASIC‑based infrastructure processing units (IPUs). The IPU effort, launched in 2021, targets...

OpenAI Says Enterprise Revenue Has Crossed 40% of Total Sales and Is on Pace to Match Consumer Revenue by End...
OpenAI’s chief revenue officer announced that enterprise revenue now exceeds 40% of total sales and is on track to match consumer revenue by the end of 2026. The surge stems from businesses deploying coordinated AI‑agent teams inside their tools, reducing...

The Ball Depot Launches as a Single-Category E-Commerce Store Selling over 1,000 Ball Products Across Sports, Fitness, and Pet Toys
Vancouver entrepreneur Terri‑lyne Gedanitz launched The Ball Depot, an online store dedicated solely to balls, on April 7. The site offers more than 1,000 SKUs covering sports, fitness, kids, novelty and pet toys, and ships across Canada and the United States....

Commerce Announces Its 2026 APAC Customer and Partner Award Winners for BigCommerce and Feedonomics
Commerce unveiled its 2026 APAC Customer and Partner Awards, spotlighting top merchants and ecosystem collaborators across the region. Atlantic Pet Products earned the Growth Champion Award on the BigCommerce platform, while Qantas Loyalty secured the Innovation in Digital Experience Award...

OpenAI’s Sora Shutdown Is a Warning to Chinese AI Video Rivals, Not the Market Opening It Appears, Says Bloomberg’s Catherine...
OpenAI pulled the plug on its Sora video‑generation model after it burned roughly $1 million a day in compute, signaling that the technology is not yet cost‑effective for mass‑market social media. Bloomberg columnist Catherine Thorbecke warns that Chinese rivals such as...

Australia’s Competition Regulator Is Reviewing eBay’s $1.2B Depop Acquisition with a Decision Expected by May 19
The Australian Competition and Consumer Commission (ACCC) has opened a public review of eBay’s $1.2 billion acquisition of Depop, seeking input from buyers, sellers and rival platforms on its effect on Australia’s pre‑owned fashion market. The review is complicated by eBay’s...

EBay Cuts Its Money Back Guarantee Window for Coins and Bullion From 30 Days to 3 Days Starting May 7
eBay will cut its Money Back Guarantee for coins, bullion and paper money from 30 days to three calendar days, effective May 7. The change applies only to sellers who do not offer returns and was announced via email. CFO Peggy...

Perplexity’s Pivot From AI Search to Agents Drives 50% Revenue Growth in a Month, Pushing ARR Past $450M
Perplexity reported annual recurring revenue (ARR) topping $450 million in March, a 50% jump from the previous month. The surge follows the company’s strategic pivot from a chatbot‑style search engine to AI agents that execute tasks for users. Its platform now...

PayPal Partners with Meta to Enable One-Tap Checkout on Facebook without Leaving the Feed, with Instagram Coming Soon
PayPal and Meta have teamed up to embed a one‑tap checkout directly into Facebook’s news feed, letting users complete purchases without leaving the platform. PayPal will process the transactions, and the integration is slated to expand to Instagram. The deal...

Block Launches Managerbot, a Proactive AI Agent for Square Sellers that Manages Inventory, Scheduling, and Marketing Autonomously
Block unveiled Managerbot, an AI‑driven agent built into Square that continuously monitors merchant performance and recommends actions for inventory forecasting, staff scheduling, and marketing campaigns. Unlike Square’s prior reactive chatbot, Managerbot operates proactively, suggesting changes before sellers request them. The...

Google Says Page Weight Is Not a Reliable SEO Metric because Raw Size Doesn’t Reveal Whether Data Is Useful or...
Google’s search quality engineers Gary Illyes and Martin Splitt said that raw page weight is a poor SEO metric because much of the increase in median page size—from 845 KB in 2015 to 2.3 MB in July 2025—comes from structured data, metadata,...

OpenAI Asks California and Delaware Attorneys General to Investigate Elon Musk for Anti-Competitive Behavior
OpenAI’s chief strategy officer Jason Kwon has written to the attorneys general of California and Delaware, asking them to investigate Elon Musk for alleged anti‑competitive conduct aimed at seizing control of the nonprofit arm. The request comes weeks before Musk’s...

Anthropic Plans $1B Venture with Major PE Firms to Sell and Deploy AI Tools Across Their Portfolio Companies
Anthropic is negotiating a $200 million investment as part of a broader $1 billion fundraising round with private‑equity giants General Atlantic, Blackstone and Hellman & Friedman. The capital will launch a new consulting arm that embeds the Claude AI suite into the...

Broadcom Signs Expanded Deals with Google and Anthropic, Giving the AI Startup Access to 3.5 Gigawatts of Compute Capacity
Broadcom will manufacture future generations of Google’s AI chips and has expanded its agreement with Anthropic, granting the startup access to roughly 3.5 gigawatts of Google Tensor Processing Unit compute, up from 1 GW. Anthropic disclosed annualized revenue now exceeds $30 billion,...

Perplexity Launches Computer for Taxes to Draft, Review, and Optimize U.S. Federal Tax Returns Using Loadable AI Tax Modules
Perplexity has expanded its Computer AI platform with dedicated tax modules that can automatically draft U.S. federal tax returns on official IRS forms, review professionally prepared returns for errors, and create custom tools for complex scenarios such as rental portfolio...

The New Yorker’s Investigation Into Sam Altman Drops the Same Day OpenAI Releases Its AI Policy Vision for Humanity
The New Yorker published an investigation based on over 100 OpenAI insider interviews and dozens of internal memos, portraying CEO Sam Altman as a people‑pleaser and even labeling him “the problem” in a message from former research head Dario Amodei....

TikTok and HubSpot Launch Native Integration to Manage Paid and Organic TikTok Campaigns Alongside CRM Data in One Place
TikTok and HubSpot have deepened their partnership by launching a native integration that embeds TikTok’s ad management, lead generation, and organic content tools directly within HubSpot’s Marketing Hub. Marketers can now run paid campaigns, build audiences from CRM data, enable...

SpaceX in Talks with Saudi Arabia’s PIF for a $5B Anchor Stake in a Record-Targeting $75B IPO
SpaceX is negotiating a roughly $5 billion anchor investment from Saudi Arabia’s Public Investment Fund (PIF) ahead of a planned initial public offering. The company aims to raise about $75 billion, a figure that would eclipse the record‑setting IPOs of Saudi Aramco...

Salesforce Agentforce Executive Eric Eyken-Sluyters Departs After 23 Years to Join Rival AI Startup Sierra
Salesforce veteran Eric Eyken‑Sluyters, who led the company’s flagship AI agent platform Agentforce, resigned after 23 years to become president of field operations at rival AI startup Sierra. Sierra, valued at roughly $10 billion, builds AI‑driven customer‑service agents that directly compete...

23 WTO Members Including the US, UK, Japan, and Mexico Form Their Own E-Commerce Duty-Free Agreement After Global Talks Collapse
A coalition of 23 WTO members—including the United States, United Kingdom, Japan and Mexico—has signed a separate pact to keep electronic transmissions such as digital downloads and streaming free of customs duties. The agreement follows the collapse of WTO‑wide talks...

Database Startup Supabase in Talks to Raise $500M at a $10B Valuation, Five Times Its Value From a Year Ago
Supabase, the San Francisco‑based backend‑as‑a‑service startup, is negotiating a $500 million financing round led by Singapore’s sovereign fund GIC. The round would value the company at roughly $10 billion, a five‑fold increase from its $2 billion valuation a year earlier. Supabase’s revenue is...

Tether Gives Investors Two Weeks to Commit in Final Push to Raise Capital at a $500B Valuation
Tether, the leading stablecoin issuer with roughly $184 billion of USDT in circulation, is pressing investors to commit within two weeks to a capital raise that would value the company at $500 billion. The fundraising effort, coordinated with Cantor Fitzgerald, Clear Street...

Meta Researchers Verify Code Patches without Running Them at 93% Accuracy
Meta researchers introduced a semi-formal reasoning technique that lets AI agents confirm functional equivalence of code patches without executing them. The approach forces agents to build explicit premises, trace execution paths, and draw formal conclusions, achieving 93% accuracy on real‑world...