Skift – Technology

Skift – Technology

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Travel/hospitality tech with property and built-environment intersections.

How Meta’s New AI Model Could Change Travel
NewsApr 8, 2026

How Meta’s New AI Model Could Change Travel

Meta unveiled Muse Spark, an AI model that blends a traveler’s social‑media history with real‑time visual inputs. The model is already live on meta.ai and the Meta AI app, and Meta plans to extend it to Facebook, Instagram, WhatsApp and Ray‑Ban...

By Skift – Technology
Hilton Targets India’s Midscale Market With 125-Hotel Royal Orchid Deal
NewsApr 8, 2026

Hilton Targets India’s Midscale Market With 125-Hotel Royal Orchid Deal

Hilton announced a strategic partnership with Royal Orchid Hotels to launch 125 Hampton by Hilton properties across India’s western and southern regions. The hotels will operate under a franchise model, targeting the country’s expanding upper‑midscale segment. By leveraging Royal Orchid’s...

By Skift – Technology
Kempinski Bets on Middle East Rebound as Occupancy Dips Below 20%
NewsApr 8, 2026

Kempinski Bets on Middle East Rebound as Occupancy Dips Below 20%

Luxury hotel chain Kempinski reports that occupancy at its 17 Middle East properties has fallen below 20% due to the Iran‑Israel conflict and broader regional instability. Despite the sharp decline, the company is keeping room rates unchanged, rotating staff to...

By Skift – Technology
Why AI Integration Will Define Travel’s Next Competitive Era
NewsApr 8, 2026

Why AI Integration Will Define Travel’s Next Competitive Era

Artificial intelligence is moving from isolated pilots to a core layer that links inspiration, booking and service across travel’s fragmented ecosystem. Amadeus positions itself as the neutral execution platform, orchestrating specialized AI agents with its global‑scale reservation and revenue‑management systems....

By Skift – Technology
Southeast Asian Superapp Grab’s Next Destination: Your Whole Journey
NewsApr 8, 2026

Southeast Asian Superapp Grab’s Next Destination: Your Whole Journey

Grab, Southeast Asia’s leading superapp, unveiled 13 AI‑driven products at its GrabX event, with four dedicated to travel. The new suite offers personalized itinerary planning, instant hotel bookings, cross‑border payments and AI‑curated restaurant suggestions, aiming to keep users inside the...

By Skift – Technology
Delta CEO Sees Fuel Crisis Spurring Structural Changes to the Airline Industry
NewsApr 8, 2026

Delta CEO Sees Fuel Crisis Spurring Structural Changes to the Airline Industry

Delta CEO Ed Bastian warned that soaring jet‑fuel prices are reshaping the airline sector, prompting carriers to trim capacity and lift fares. The average U.S. jet‑fuel price hit $4.81 per gallon, a level Bastian says is unprecedented in its speed...

By Skift – Technology
Caribbean Tourism Surged in 2025 — Even as Hurricane Melissa Battered Jamaica
NewsApr 7, 2026

Caribbean Tourism Surged in 2025 — Even as Hurricane Melissa Battered Jamaica

The Caribbean recorded its strongest tourism performance since the pre‑pandemic era, welcoming roughly 35 million stay‑over visitors in 2025 – a 2.5 % rise over the previous year and an increase of about 900,000 travelers. Growth was driven primarily by a 23.7 %...

By Skift – Technology
Hyatt’s Luxury Edge Over Hilton Is Paying Off
NewsApr 7, 2026

Hyatt’s Luxury Edge Over Hilton Is Paying Off

Hyatt’s portfolio contains a far higher share of luxury rooms than Hilton’s, with 22% of its inventory classified as luxury versus Hilton’s 2.4%. This luxury concentration has drawn strong analyst endorsement, positioning Hyatt as a top‑pick stock for 2025. The...

By Skift – Technology
Airline CEOs Are Under Fire – and Walking Away
NewsApr 7, 2026

Airline CEOs Are Under Fire – and Walking Away

Airline chief executives are departing at an unprecedented pace, with recent exits at Air India, IndiGo, Air Canada and flyadeal highlighting mounting pressures. CEOs now grapple with operational crises, heightened regulatory scrutiny and intense public scrutiny, often compounded by personal...

By Skift – Technology
Airlines Say Demand Is Still Strong. Is That Enough to Offset Billions in Added Fuel Costs?
NewsApr 7, 2026

Airlines Say Demand Is Still Strong. Is That Enough to Offset Billions in Added Fuel Costs?

Airlines are confronting a sharp rise in jet fuel costs after the Iran war pushed U.S. fuel prices to $4.69 per gallon, more than double recent levels. While passenger demand remains robust, carriers such as Delta, United and JetBlue have...

By Skift – Technology
Why Payments Matter in Every Aspect of Travel
NewsApr 6, 2026

Why Payments Matter in Every Aspect of Travel

A new Skift‑Stripe report highlights that modernizing payment infrastructure is now a revenue‑critical priority for travel and hospitality firms. The research identifies three strategic levers—localized payment methods, buy‑now‑pay‑later options, and frictionless checkout—to boost conversion and guest satisfaction. Executives from Stripe...

By Skift – Technology
Hyatt Ties C-Suite Pay to Direct Bookings and Lifestyle Hotels Goals
NewsApr 6, 2026

Hyatt Ties C-Suite Pay to Direct Bookings and Lifestyle Hotels Goals

Hyatt disclosed that it has tied portions of its C‑suite compensation to two strategic priorities: increasing the share of direct bookings and expanding its lifestyle hotel segment. Chief commercial officer Mark Vondrasek received a special share grant that would vest...

By Skift – Technology
India Puts on Hold New Policy Making Flight Seat Selection Free
NewsApr 6, 2026

India Puts on Hold New Policy Making Flight Seat Selection Free

India's Ministry of Civil Aviation has suspended its recently announced policy that would require airlines to offer free seat selection on 60% of seats, after strong industry opposition. The original reform, slated to begin on April 20, aimed to boost...

By Skift – Technology
Miiro Hotels Is Taking an 18-Month Break From Openings After 6 Hotels in 18 Months
NewsApr 6, 2026

Miiro Hotels Is Taking an 18-Month Break From Openings After 6 Hotels in 18 Months

Miiro Hotels, the European arm of India‑based InterGlobe Enterprises, opened six properties in Paris, Barcelona, London, Gstaad and two in Vienna within 18 months, then announced a pause on new openings until at least late 2027. The brand aims to...

By Skift – Technology
The $7 Billion Loyalty IOU: What Marriott and Hilton Owe Members
NewsApr 5, 2026

The $7 Billion Loyalty IOU: What Marriott and Hilton Owe Members

Hotel giants Marriott and Hilton together carry nearly $7 billion in unredeemed loyalty points, with Marriott alone responsible for about $4 billion and Hilton close to $3 billion. The liability stems from rapid growth in co‑branded credit‑card partnerships and soaring program enrollment, which...

By Skift – Technology
How Montage Is Scaling Luxury Brands — Slowly, and With Purpose
NewsApr 4, 2026

How Montage Is Scaling Luxury Brands — Slowly, and With Purpose

Montage Hotels & Resorts is choosing a disciplined, slow‑growth path, expanding only when markets can sustain genuine luxury. Over 20 years the company has built 14 properties under two brands, emphasizing authentic hospitality and meticulous guest service. Its hiring model...

By Skift – Technology
Trump Proposes TSA Privatization Following Long Airport Lines
NewsApr 3, 2026

Trump Proposes TSA Privatization Following Long Airport Lines

The White House’s 2027 budget proposal calls for privatizing the Transportation Security Administration by expanding the Screening Partnership Program to small airports. The plan would cut $52 million from TSA spending and shift passenger screening to private contractors at participating facilities....

By Skift – Technology
Minnesota Bets on ‘Neighborism’ to Rebuild Tourism After ICE Crackdown
NewsApr 3, 2026

Minnesota Bets on ‘Neighborism’ to Rebuild Tourism After ICE Crackdown

Minnesota's tourism board unveiled a new “Come Visit Your Neighbors” campaign built around “neighborism” to counteract the reputational damage from a recent ICE immigration crackdown in Minneapolis. The initiative spotlights stories of residents providing food, coats, and groceries to families...

By Skift – Technology
B&B Hotels Scales Its European Operations, Fast. The U.S. Is Another Story
NewsApr 3, 2026

B&B Hotels Scales Its European Operations, Fast. The U.S. Is Another Story

B&B Hotels has cemented its position as Europe’s largest budget hotel operator, now running 900 properties in 19 countries. The chain plans 57 new openings in 2025, concentrating growth in France, Germany, Italy and Spain while testing markets in the...

By Skift – Technology
What’s Really Changing Inside the Airline Industry
NewsApr 3, 2026

What’s Really Changing Inside the Airline Industry

Airline executives are in flux as Air Canada’s CEO was ousted over an English‑only crisis statement, while former IAG chief Willie Walsh took the helm of India’s dominant low‑cost carrier IndiGo. At the same time, ITA Airways confirmed its entry...

By Skift – Technology
China’s H World Group Chases an Adventurous Traveler
NewsApr 2, 2026

China’s H World Group Chases an Adventurous Traveler

Shanghai‑based H World Group announced plans to nearly double its hotel portfolio to over 20,000 properties in about 2,000 Chinese cities by 2030. The company already operates 12,000 properties across 19 countries and hit 1 million rooms last year. Growth will...

By Skift – Technology
Kempinski Selects Prague Monastery for First Acquisition In 55 Years
NewsApr 1, 2026

Kempinski Selects Prague Monastery for First Acquisition In 55 Years

Kempinski Hotels announced the acquisition of the Augustine Hotel, a 101‑key former monastery in Prague, marking the luxury group’s first hotel purchase since 1970. The deal, sourced from an Austrian family‑owned holding, will initially run under a white‑label arrangement before...

By Skift – Technology
Airbnb Chief Business Officer Discussed How Flights Could Fit Into Expansion Strategy
NewsApr 1, 2026

Airbnb Chief Business Officer Discussed How Flights Could Fit Into Expansion Strategy

Airbnb Chief Business Officer Dave Stephenson said the company is revisiting the idea of offering flight bookings as part of a broader push to make trips more seamless. While no product launch is imminent, Airbnb is already expanding its Trips...

By Skift – Technology
Accor’s 525-Page Filing Reveals Ennismore Is Driving Growth
NewsApr 1, 2026

Accor’s 525-Page Filing Reveals Ennismore Is Driving Growth

Accor’s 525‑page filing shows its joint‑venture partner Ennismore delivered a breakout year in 2025, posting €205 million (≈$235 million) in EBITDA. The venture accounted for roughly 17 percentage points of Accor’s total EBITDA and now operates about 48,948 luxury and lifestyle rooms,...

By Skift – Technology
Marriott India Tells Gen Z to Clock Off on Time — and Says It’s Working
NewsApr 1, 2026

Marriott India Tells Gen Z to Clock Off on Time — and Says It’s Working

Marriott International’s India division has rolled out a "Life On Time" program aimed at attracting and retaining Gen Z talent in the hospitality sector. The initiative focuses on work‑life balance, clear career pathways, and mentorship to address India’s chronic talent crunch....

By Skift – Technology
Southwest 2.0: The Radical Reinvention of America’s Favorite Cult Airline
NewsMar 31, 2026

Southwest 2.0: The Radical Reinvention of America’s Favorite Cult Airline

Southwest Airlines has abandoned its hallmark open‑seat, no‑fee model, rolling out assigned seating, baggage fees, and third‑party distribution. The shift was driven by activist investor Elliott Investment Management, which forced leadership changes and a new board. Within two years, the...

By Skift – Technology
Africa’s Corporate Travel Problem: Cash, PDFs, and Fragmented Systems
NewsMar 31, 2026

Africa’s Corporate Travel Problem: Cash, PDFs, and Fragmented Systems

Africa’s corporate travel market is booming, with inbound business travel reaching roughly $10.6 billion in 2025. Despite a 28% annual growth since 2021, most companies still rely on cash, PDFs, and fragmented approval chains. Global travel‑management platforms have struggled to adapt...

By Skift – Technology
Virgin Atlantic Pulls Riyadh Route Less Than a Year After Launch
NewsMar 31, 2026

Virgin Atlantic Pulls Riyadh Route Less Than a Year After Launch

Virgin Atlantic announced it will discontinue its London Heathrow–Riyadh service less than a year after the route launched, citing regional instability, low demand, and high operating costs. The airline reported unusually low Upper Class point redemptions, signaling weak commercial performance....

By Skift – Technology
Dubai Throws Hotels a Lifeline as Iran War Devastates Tourism
NewsMar 31, 2026

Dubai Throws Hotels a Lifeline as Iran War Devastates Tourism

Dubai announced a AED 1 billion ($272 million) relief package for hotels and tourism operators as the Iran war slashes visitor numbers. The scheme defers government, sales and tourism dirham fees for three months, starting April 1, 2026, to shore up liquidity. Crown Prince Sheikh...

By Skift – Technology
Airbnb’s Latest Service Expansion: Rides From the Airport
NewsMar 31, 2026

Airbnb’s Latest Service Expansion: Rides From the Airport

Airbnb is launching a pre‑booked private‑car transfer service in about 125 cities, letting guests arrange rides from airports and train stations through its app. The offering, powered by Welcome Pickups, provides vetted drivers and pre‑filled destination details. Currently the service...

By Skift – Technology
Marriott’s 39th Brand: A Two-Property Italian Wellness Resort
NewsMar 31, 2026

Marriott’s 39th Brand: A Two-Property Italian Wellness Resort

Marriott announced a joint venture with Italy’s Lefay Resorts to launch its 39th brand, marking the company’s first dedicated wellness label. The partnership brings Lefay’s two boutique resorts—one on Lake Garda and another in the Dolomites—under Marriott’s long‑term management while...

By Skift – Technology
Saudi Hotels Show Strength While UAE Demand Sinks
NewsMar 30, 2026

Saudi Hotels Show Strength While UAE Demand Sinks

Saudi hotels are showing notable resilience amid the Iran‑related regional conflict, buoyed by strong domestic demand and a lower hotel‑room‑to‑population ratio. In contrast, UAE properties are grappling with a solvency crisis as occupancy plunges into the 20% range and cancellations...

By Skift – Technology
Global Hotel Alliance Looks at India to Drive Growth
NewsMar 30, 2026

Global Hotel Alliance Looks at India to Drive Growth

Global Hotel Alliance (GHA) announced that its Indian membership base surpassed one million, a 53% increase over the previous year, driven largely by its long‑standing partnership with luxury chain The Leela. The alliance’s Discovery loyalty program saw a 25% year‑over‑year rise...

By Skift – Technology
Capital A Eyes U.S. and Hong Kong Listing, Names New Deputy CEO
NewsMar 30, 2026

Capital A Eyes U.S. and Hong Kong Listing, Names New Deputy CEO

Capital A announced plans for dual stock‑market listings, targeting a Hong Kong IPO in July‑August and a U.S. listing for its AirAsia Next entity by year‑end, contingent on clearing its PN17 distressed status. The company also appointed former CIMB executive...

By Skift – Technology
Marriott’s U.S. Development Chief on Fee Caps, Midscale Bets, and Why the Pipeline Is Holding
NewsMar 29, 2026

Marriott’s U.S. Development Chief on Fee Caps, Midscale Bets, and Why the Pipeline Is Holding

Marriott’s U.S. development pipeline is holding steady despite inflation, tighter credit and global uncertainties, with projects opening on schedule and signing momentum intact. The company is accelerating its midscale push through City Express and StudioRes, leveraging a capped‑fee model that appeals...

By Skift – Technology
War, Shutdowns, Fuel Shocks: Travel’s Most Brutal Month in Years
NewsMar 27, 2026

War, Shutdowns, Fuel Shocks: Travel’s Most Brutal Month in Years

March 2026 became one of the travel sector’s toughest months as the Iran‑Israel conflict forced airspace closures and massive flight cancellations across the Middle East. Emirates suspended Dubai departures while carriers such as Swiss and airBaltic halted service to Tel Aviv....

By Skift – Technology
Trump’s AI Framework Aims to Shift States’ Authority — But Misses Travel’s Biggest Pressure Point
NewsMar 27, 2026

Trump’s AI Framework Aims to Shift States’ Authority — But Misses Travel’s Biggest Pressure Point

The Trump administration has unveiled an AI framework that centralizes regulation under the Federal Trade Commission, barring states from governing AI development. Travel companies stand to benefit from reduced compliance complexity for chatbots, automation and other AI tools. However, the...

By Skift – Technology
Ransomware Attack Hits Ticketing System Used by Major Museums and Theme Parks
NewsMar 26, 2026

Ransomware Attack Hits Ticketing System Used by Major Museums and Theme Parks

Viva Ticket, a global ticket‑ing and event‑management platform, suffered a ransomware attack in early March that disrupted service for roughly 3,500 partners, including high‑profile venues such as the Louvre, Disney World and Ferrari World. The breach potentially exposed customer identification...

By Skift – Technology
Singapore Slams Brakes on Climate Levy and Cleaner Fuel Mandate
NewsMar 26, 2026

Singapore Slams Brakes on Climate Levy and Cleaner Fuel Mandate

Singapore’s Civil Aviation Authority has postponed its sustainable aviation fuel (SAF) levy and the 1% SAF usage mandate by a year, shifting implementation to tickets sold after Oct. 1, 2023 for flights departing Jan. 1, 2027. The original schedule targeted April ticket...

By Skift – Technology
Ireland’s Kerten Enters India For Lifestyle Expansion
NewsMar 25, 2026

Ireland’s Kerten Enters India For Lifestyle Expansion

Kerten Hospitality, an Ireland‑based lifestyle hotel group, is entering India with a dedicated office and a plan to add 1,000 hotel keys in its first phase. The company operates 12 brands across 11 countries, totaling about 4,500 rooms, and sees...

By Skift – Technology
The Recalibration: A CEO-to-CEO Letter on How to Think About the Rest of 2026
NewsMar 25, 2026

The Recalibration: A CEO-to-CEO Letter on How to Think About the Rest of 2026

In a candid CEO‑to‑CEO letter, Rafat Ali warns that the core assumptions underpinning 2026 travel‑industry plans—stable Gulf hubs, falling fuel costs, and a rebound in Chinese outbound travel—have been upended by geopolitical turmoil, soaring energy prices, and regulatory shifts. The...

By Skift – Technology
Hyatt’s AI Captures Customers Sooner, Improving Sales and Productivity
NewsMar 24, 2026

Hyatt’s AI Captures Customers Sooner, Improving Sales and Productivity

Hyatt has revamped its website with a generative‑AI interface that lets travelers search by intent—such as desired climate or amenities—rather than the traditional city, date and room type fields. The AI‑driven experience captures interest earlier in the booking journey, boosting...

By Skift – Technology
Why the Best Hedge Against Global Chaos Is a Very Large Hotel Company
NewsMar 24, 2026

Why the Best Hedge Against Global Chaos Is a Very Large Hotel Company

IHG CEO Elie Maalouf told investors at the Berlin hotel forum that constant uncertainty demands scale and diversification. He noted that Europe continues to generate the bulk of IHG’s travel demand, while the company is chasing faster growth in eastern...

By Skift – Technology
Can An Electric Snowmobile Become The Tesla Of Winter Tourism?
NewsMar 24, 2026

Can An Electric Snowmobile Become The Tesla Of Winter Tourism?

Taiga Motors, a Canadian firm, has launched three electric snowmobile models aimed at European ski resorts seeking to cut greenhouse‑gas emissions. To date, the company has shipped roughly 2,000 units across France, Norway and other Alpine markets. While the upfront...

By Skift – Technology
United’s 250-Plane Order Includes More Lie-Flat Seats — and Snack Bars
NewsMar 24, 2026

United’s 250-Plane Order Includes More Lie-Flat Seats — and Snack Bars

United Airlines announced a $250‑plus aircraft order slated for delivery by 2028, featuring the custom‑designed A321 Coastliner and the long‑range A321XLR. The new narrow‑bodies will carry additional lie‑flat Polaris suites, expanded Premium Plus seats, and economy‑class snack bars, signaling a push...

By Skift – Technology
Prism’s Motel 6 Bet: Ritesh Agarwal’s IPO Setup and the Budget Hotel Comeback
NewsMar 24, 2026

Prism’s Motel 6 Bet: Ritesh Agarwal’s IPO Setup and the Budget Hotel Comeback

Prism, the rebranded OYO, has acquired Motel 6 to spearhead a technology‑driven overhaul of budget hotels. The company is concentrating on economy and extended‑stay segments in both India and the United States, launching the Studio 6 brand for U.S. properties. CEO Ritesh Agarwal is...

By Skift – Technology
OpenAI Gets Serious About ChatGPT Ads, Hires Former Meta Exec
NewsMar 23, 2026

OpenAI Gets Serious About ChatGPT Ads, Hires Former Meta Exec

OpenAI has hired Dave Dugan, a former Meta executive who oversaw the company’s largest client and agency relationships, to lead its global ad solutions. Dugan’s mandate is to evolve ChatGPT’s experimental ad feature into a fully commercialized, revenue‑generating channel. The...

By Skift – Technology
IndiGo Picks Ex-Air India Express CEO for Chief Strategy Officer
NewsMar 23, 2026

IndiGo Picks Ex-Air India Express CEO for Chief Strategy Officer

IndiGo, India’s largest airline, has appointed former Air India Express chief Aloke Singh as its new Chief Strategy Officer, effective April 6. The move follows the abrupt resignation of CEO Pieter Elbers and a December operational crisis that forced thousands of flight cancellations...

By Skift – Technology
UAE Hotels Slashing Prices To Off Peak Lows Due To Travel Crisis
NewsMar 23, 2026

UAE Hotels Slashing Prices To Off Peak Lows Due To Travel Crisis

UAE luxury hotels are slashing room rates to July‑off‑peak levels as the Iran conflict curtails international travel and drives occupancy down. Government agencies and hotel operators have launched aggressive stay‑cation promotions, discount packages, and free‑attraction offers to stimulate domestic demand....

By Skift – Technology