Facebook's 2026 Rules for Reach & Relevance
In this episode, Michael Stelzner, Jerry Potter, and Facebook ads expert Tara Zerker break down Meta's 2026 updates that prioritize original short‑form video and crack down on low‑value reposts. They explain how Meta will use a content "fingerprint" to identify original creators, favoring videos made directly on the platform and demoting simple reaction or stitch content. The discussion also covers the impact on user‑generated content, the need for diverse creative assets in paid ads, and practical AI tools that can help marketers produce high‑quality, original material without turning it into a full‑time job.
LinkedIn Is Rewriting the Rules of Visibility
In this episode, host Michael Stelzner and co‑host Jerry Potter sit down with LinkedIn ads authority AJ Wilcox to unpack LinkedIn’s new visibility mechanics—from AI‑driven content discovery and semantic markup to revamped ad personalization tools and stricter rules on automated...
How to Use TikTok's Verified Business Account Features and Local Feed
In this episode, Michael Stelzner, Jerry Young, and TikTok expert Kenya Kelly break down TikTok’s new Verified Business Account and the upcoming Local Feed. They explain how the free verification ties a profile to a real business, unlocking features like...
How to Cultivate Content Creativity: A Framework for Marketers
In this episode, host interviews content strategist Melanie Deziel about reviving stale marketing through a two‑phase creativity framework. She explains how separating ideation into divergent thinking (generating many wild ideas) and convergent thinking (refining and selecting the strongest concepts) can...
Recommended or Rejected: Does AI Trust You
In this episode, host discusses the looming shift to AI-driven search and how businesses can ensure they remain visible when AI becomes the primary recommendation engine. Guest Marcus Sheridan, a renowned marketing strategist and author of "They Ask, You Answer,"...
What's Working With Short-Form Video Right Now
In this episode, host explores how short-form video on YouTube and Instagram can be leveraged for real business growth, moving beyond generic content. Pat Flynn shares his data‑driven approach to using short clips to funnel viewers into deeper engagement and...
The Death of Organic Reach: What Works Right Now
In this episode, host interviews social media experts Sean Cannell and Mari Smith about the collapse of organic reach on platforms like Facebook, Instagram, and YouTube due to AI-driven, interest‑based algorithms. They explain why traditional posting tactics no longer work...
Email Segmentation: Getting More Sales With Less Traffic
In this episode, host interviews email marketing specialist Chris Orzechowski about the power of email segmentation to boost sales without increasing traffic. They discuss how breaking down a broad audience into smaller, behavior‑based groups enables more personalized, relevant messages that...
How to Create Short-Form Video Content That Stops the Scroll
In this episode, host interviews Eden Hazan, a short‑form video strategist, about crafting scroll‑stopping content for social media. Hazan breaks down the anatomy of a compelling micro‑video, emphasizing the importance of a strong hook in the first few seconds, authentic...
How to Establish Thought Leadership on YouTube
In this episode, host Michael Stelzner and guest Amy Landino explore how creators can build thought leadership on YouTube using the Four P's framework—Purpose, Positioning, Production, and Promotion. Landino shares practical tactics for turning expertise into long‑form video content that...
Applying Behavioral Science for Improved Conversions
In this episode, host explores how behavioral science can boost conversion rates by applying psychology‑based tactics to pricing, perceived quality, and decision‑making. Guest Richard Shotton explains key principles such as loss aversion, social proof, and anchoring, showing how they can...
Email Marketing Automation That Moves People to Action
In this episode, host interviews email strategist Jessica Best about transforming basic email blasts into automated revenue engines. She outlines three tiers of email automation—triggered, behavior‑based, and lifecycle sequences—that deliver personalized messages at optimal moments, freeing marketers from manual sends....
New AI Marketing Study: 60% Do This Daily...
The episode reveals that 60% of marketers now use AI daily, highlighting a rapid jump from 37% in just a year and debunking common myths about AI-driven job loss. It uncovers the top unexpected challenge marketers face with AI and...
Driving Predictable Recurring Revenue With Customer-Led Growth
In this episode, host interviews Georgiana Laudi about implementing a customer‑led growth model to create predictable, recurring revenue, moving away from scattered, trial‑and‑error marketing tactics. Laudi explains how aligning product development, messaging, and sales around real customer outcomes builds sustainable...