How to Create Content on LinkedIn to Attract Your Ideal Prospects
In this episode, host Michael Stelzner talks with LinkedIn growth expert Will McTighe about building a magnetic LinkedIn presence that draws ideal prospects. Will shares his personal journey from a Stanford graduate to a half‑million‑follower creator, emphasizing that LinkedIn success requires treating content creation like a job, using psychological hooks, and understanding the platform’s algorithm that now favors niche, high‑value posts. He outlines a three‑stage content funnel—awareness, trust, and lead‑generation—providing practical tactics such as front‑loading hooks, repurposing high‑performing topics for specific audiences, and leveraging educational carousels and burnout‑related stories. The discussion highlights how consistent, strategic posting has turned LinkedIn into a multi‑million‑dollar revenue engine for Will’s software and agency businesses.
YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
In this episode, host Michael Stelzner talks with YouTube Shorts specialist John Scott about how marketers can harness the platform’s unique algorithm to drive massive organic reach. Scott explains that Shorts thrive on watch time and viewer satisfaction, so creators...
The Science of Attention: Creating Short-Form Videos People Won't Skip
In this episode, Michael Stelzner talks with Hilary Billings, a psychology‑trained content strategist and founder of Attentioneers, about the science behind short‑form video that captures attention. Hilary shares how she moved from a failed PhD pursuit to viral video success...
New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
In this episode, Michael Stelzner, Jerry Potter, and Instagram expert Chelsea Pice discuss Instagram's newest feature: clickable links in post captions for Meta‑verified creators, limited to ten links per month. They explore why Instagram is finally allowing links—user demand and...
Increasing Conversions: Quick Wins That Work in 2026
In this episode, host Michael Stelzner talks with demand‑generation expert Jay Swendelson about practical, "quick win" tactics for boosting conversions in 2026. They highlight how the flood of AI‑generated content has made authentic, lo‑fi, human‑focused media the most effective converter,...
Facebook's 2026 Rules for Reach & Relevance
In this episode, Michael Stelzner, Jerry Potter, and Facebook ads expert Tara Zerker break down Meta's 2026 updates that prioritize original short‑form video and crack down on low‑value reposts. They explain how Meta will use a content "fingerprint" to identify...
LinkedIn Is Rewriting the Rules of Visibility
In this episode, host Michael Stelzner and co‑host Jerry Potter sit down with LinkedIn ads authority AJ Wilcox to unpack LinkedIn’s new visibility mechanics—from AI‑driven content discovery and semantic markup to revamped ad personalization tools and stricter rules on automated...
How to Use TikTok's Verified Business Account Features and Local Feed
In this episode, Michael Stelzner, Jerry Young, and TikTok expert Kenya Kelly break down TikTok’s new Verified Business Account and the upcoming Local Feed. They explain how the free verification ties a profile to a real business, unlocking features like...
How to Cultivate Content Creativity: A Framework for Marketers
In this episode, host interviews content strategist Melanie Deziel about reviving stale marketing through a two‑phase creativity framework. She explains how separating ideation into divergent thinking (generating many wild ideas) and convergent thinking (refining and selecting the strongest concepts) can...
Recommended or Rejected: Does AI Trust You
In this episode, host discusses the looming shift to AI-driven search and how businesses can ensure they remain visible when AI becomes the primary recommendation engine. Guest Marcus Sheridan, a renowned marketing strategist and author of "They Ask, You Answer,"...
What's Working With Short-Form Video Right Now
In this episode, host explores how short-form video on YouTube and Instagram can be leveraged for real business growth, moving beyond generic content. Pat Flynn shares his data‑driven approach to using short clips to funnel viewers into deeper engagement and...
The Death of Organic Reach: What Works Right Now
In this episode, host interviews social media experts Sean Cannell and Mari Smith about the collapse of organic reach on platforms like Facebook, Instagram, and YouTube due to AI-driven, interest‑based algorithms. They explain why traditional posting tactics no longer work...
Email Segmentation: Getting More Sales With Less Traffic
In this episode, host interviews email marketing specialist Chris Orzechowski about the power of email segmentation to boost sales without increasing traffic. They discuss how breaking down a broad audience into smaller, behavior‑based groups enables more personalized, relevant messages that...
How to Create Short-Form Video Content That Stops the Scroll
In this episode, host interviews Eden Hazan, a short‑form video strategist, about crafting scroll‑stopping content for social media. Hazan breaks down the anatomy of a compelling micro‑video, emphasizing the importance of a strong hook in the first few seconds, authentic...
How to Establish Thought Leadership on YouTube
In this episode, host Michael Stelzner and guest Amy Landino explore how creators can build thought leadership on YouTube using the Four P's framework—Purpose, Positioning, Production, and Promotion. Landino shares practical tactics for turning expertise into long‑form video content that...