MLB Brings Baseball Growth Strategy to India with RISE Worldwide
Major League Baseball announced a strategic partnership with RISE Worldwide, the sports arm of Reliance Industries, to accelerate baseball’s growth in India. The collaboration will focus on grassroots programs, fan engagement, commercial partnerships, and a flagship live event in Mumbai slated for October 2026. MLB has already run youth tournaments and school initiatives in Delhi, Mumbai and Bengaluru, but the RISE deal adds deep local expertise and resources. The alliance signals MLB’s intent to tap India’s young, digitally connected audience and diversify its global footprint beyond traditional markets.
IPL 2026 Sponsors Watch: Chennai Super Kings
Chennai Super Kings (CSK) entered IPL 2026 with a deep‑rooted sponsorship portfolio anchored by Etihad Airways, FedEx and Ashok Leyland. The franchise leveraged its enduring fan loyalty and MS Dhoni’s brand to attract partners across logistics, automotive, finance, FMCG, technology and...
FanCode Secures Exclusive Global Broadcast Rights for the SAFF Women’s Championship 2026
Indian sports streaming platform FanCode has secured exclusive global broadcast rights for the SAFF Women’s Championship 2026, to be held in Margao, Goa from May 25 to June 6. The tournament features six South Asian nations, with India aiming for a sixth...
Tennis Premier League Strikes Three-Year Exclusive Sponsorship with Kia India
India’s Tennis Premier League (TPL) has secured a three‑year exclusive partnership with automobile maker Kia India, making the brand the league’s front‑of‑jersey sponsor across all eight franchise teams. The deal aligns Kia’s global tennis heritage, highlighted by its Australian Open...
Texas Super Kings Name Bru as Official Partner for MLC 2026
The Texas Super Kings have signed instant‑coffee brand Bru as their official trouser sponsor for the 2026 Major League Cricket season. The partnership gives Bru high‑impact visibility on broadcast, in‑stadium signage and digital fan‑engagement platforms. MLC’s 2026 schedule runs June 18‑July 18...
Oracle Red Bull Racing Accelerates Into Fashion with Crocs Collaboration
Oracle Red Bull Racing has teamed up with Crocs to launch a limited-edition footwear collection inspired by the team’s RB22 Formula One car. The partnership, announced ahead of the 2026 Canadian Grand Prix, will debut the Crocband Clog and Classic Runner...
PFA and Select Car Leasing Strengthen Ties with New Multi-Year Agreement
The Professional Footballers’ Association (PFA) has signed a new multi‑year partnership with Select Car Leasing, naming the leasing firm the official sponsor of its Fans’ Player of the Month awards through the 2027‑28 season. The deal integrates Select Car Leasing...
Public Investment Fund Signs on as Official Supporter for FIFA World Cup 2026
Saudi Arabia’s Public Investment Fund (PIF) has been named an official tournament supporter for the 2026 FIFA World Cup across North America and Asia. The partnership brings PIF’s subsidiaries, including Savvy Games Group and the upcoming Qiddiya City entertainment hub,...
JioBLAST, Esports Foundation Roll Out ‘India Rising: Road to EWC’ Initiative
JioBLAST and the Esports Foundation have signed a strategic agreement to launch India Rising: Road to EWC, a national competition and festival that will serve as a qualifier for the Esports World Cup 2026 in Riyadh. The inaugural edition focuses...
LALIGA Signs Duracell as Official Partner of Added Time in New Global Deal
Spain’s top football league LALIGA has signed a three‑year global partnership with battery maker Duracell, naming the brand the official partner of added time. The deal will see Duracell’s logo on fourth‑official boards and other touchpoints from the 2026‑27 season...
Mumbai Indians Launch ‘Chill Like A Champion’ Campaign with Netflix, Introduce Off-Field Coach
Mumbai Indians have teamed up with Netflix for the "Chill Like A Champion" campaign, debuting a quirky ad that features Bollywood comic Sunil Grover as an off‑field "cool coach." The short film ties the team’s pre‑match routine to Netflix’s new...
FIFA and Fanatics Agree Historic Long-Term Collectibles Partnership
FIFA has signed a landmark long‑term deal with Fanatics, making the sports‑merchandising giant the exclusive global partner for FIFA trading cards, stickers and card games starting in 2031. The agreement ends Panini’s five‑decade hold on FIFA collectibles and expands the...
India Set for Unity Cup 2026 as FanCode Locks Exclusive Streaming Rights
FanCode, the Indian sports‑streaming platform, has secured exclusive digital rights to broadcast the Unity Cup 2026 in London from May 27‑31. The tournament marks the senior Indian men’s football team’s first visit to the United Kingdom since 2002, where they...
Kipsta to Remain Ligue 1 and Ligue 2 Match Ball Supplier Until 2032
French retailer Decathlon has extended its partnership with the Ligue de Football Professionnel, promoting its Kipsta brand to remain the official match ball supplier for Ligue 1 and Ligue 2 through 2032. The renewed deal, effective from the 2027 season,...
Instamart Scores Exclusive India Launch of Panini’s FIFA 365 Adrenalyn XL 2026
Instamart has secured an exclusive partnership with Panini to launch the FIFA 365 Adrenalyn XL 2026 trading‑card set in India, marking Panini’s first entry into the Indian market. The collection, featuring over 300 football stars, will be sold through Instamart’s rapid‑commerce platform...