News•Apr 9, 2026
2026 Cycle: Video Consumption & Reach Report
Cross Screen Media’s new 2026 Cycle Video Consumption & Reach Report projects political video advertising to surpass $11.2 billion during the upcoming election cycle. The analysis shows streaming services have overtaken linear television in viewership, though the shift varies regionally. It maps where persuadable voters can be reached in competitive states and districts, offering granular insights for operatives and media buyers. The report is available for download via the firm’s website.
