Recent Posts
News•Feb 27, 2026
Paramount Skydance and Warner Bros. Discovery Reshape Streaming?s Power Balance
Paramount Skydance Global and Warner Bros. Discovery have announced a $111 billion merger that would unite two major studios and their extensive content libraries. The combined entity would blend HBO’s premium brand with Paramount’s franchises such as Star Trekk, Mission: Impossible, Transformers and SpongeBob, creating a deep, globally appealing streaming portfolio. Analysts see the deal as a strategic scale play aimed at challenging Netflix by leveraging franchise depth rather than sheer subscriber counts. The transaction is financed in part by Gulf‑state sovereign funds, drawing heightened regulatory and political scrutiny in the U.S. and Europe.
By Streaming Media
News•Feb 27, 2026
How Audience Insights Drive NBA Media Decision-Making
NBA Vice President Michelle Auguste explained how audience insights have shaped the league’s new 11‑year media rights agreement, positioning the NBA as a growth property despite overall TV declines. The data highlighted the league’s nightly reach, youthful and diverse fan...
By Streaming Media
News•Feb 26, 2026
CTV Is Defining the Future of Streaming Ads
Connected TVs now reach over 85% of U.S. households, with roughly 60% of Gen Z streaming on them, and have surpassed cable as the primary source of video consumption in 2025. Advertisers are shifting focus to CTV because it gathers the...
By Streaming Media
News•Feb 26, 2026
Why Most Live Streams Won't Exist in 30 Days
Live streaming generated roughly $78 billion in 2025 and approaches $100 billion by 2024, yet most platforms delete recordings within days or weeks. Twitch, Instagram Live, and TikTok Live automatically purge VODs, while YouTube’s archival is optional and often de‑prioritized. This creates...
By Streaming Media
News•Feb 24, 2026
FOX 12 Plus Will Become The Home of the Portland Fire and Portland Thorns With New Focus On Women?s...
Portland’s WNBA expansion team, the Fire, and NWSL club, the Thorns, have signed a multi‑year media partnership with Gray Media’s KPDX (FOX 12 Plus). All Fire games will air on FOX 12 Plus with select simulcasts on FOX 12, while the Thorns continue their expanded...
By Streaming Media
News•Feb 24, 2026
What Live Sports Still Do Better Than Anything Else
Live sports remain the last true appointment viewing in an on‑demand world, delivering real‑time, unscripted emotional moments that cannot be paused or replayed. Over the past decade, cloud production, remote workflows and hyper‑personalized streams have broadened access and lowered costs....
By Streaming Media
News•Feb 17, 2026
Operational Discipline in Streaming Is Now Non-Negotiable
Streaming operators are moving from growth‑focused strategies to strict cost discipline as subscriber acquisition slows and infrastructure expenses rise. Igor Oreper argues that profitability now depends on tightly controlled workflows, AI‑driven automation, and smarter cloud‑native architectures. He highlights concrete levers...
By Streaming Media
News•Feb 17, 2026
Planning Beyond the C-Band Auction: How IP Distribution Is Shaping What Comes Next
The FCC is set to reclaim at least 100 MHz of Upper C‑band spectrum, further shrinking the bandwidth available for satellite video delivery. Broadcasters are accelerating migration to managed IP distribution platforms that offer SLA‑backed performance, flexibility, and cost efficiencies. Leading...
By Streaming Media
News•Feb 17, 2026
Designing the Shift to Software-Based Media Production
The broadcast industry is shifting from hardware‑centric production to software‑based Dynamic Media Facility (DMF) architectures. In September 2025, AMWA and the EBU launched the JT‑DMF task force and the open‑source Media eXchange Layer (MXL) to define standards for containerised media processing...
By Streaming Media
News•Feb 17, 2026
Silverpush and Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube and Context
Silverpush and agency Epitaph released the first attention study for YouTube ads, partnering with Lumen Research. Analyzing over 60 million impressions across more than 30 campaigns, the study found contextual video ads delivered via Silverpush generated 37% higher attention per mille,...
By Streaming Media
News•Feb 17, 2026
Fuse Media and Complex Introduce Complex TV
Fuse Media has teamed with youth‑culture leader Complex to launch Complex TV, a free‑ad‑supported streaming (FAST) channel debuting on April 1, 2026. The service will roll out on Amazon Prime, Plex, Roku, Samsung TV Plus, TCL TV+, TiVo, Vizio and Xumo, blending Fuse’s proven monetization engine with...
By Streaming Media
News•Feb 17, 2026
Sneak Preview: Finder?s Feat: Optimizing Search & Discovery With Metadata & Machine Learning at Streaming Media Connect
At Streaming Media Connect, a panel titled “Finder’s Feat: Optimizing Search & Discovery With Metadata & Machine Learning” will examine how structured metadata and AI‑driven tools transform content discovery into a revenue engine. Panelists include Tom Gennari (Fabric), Jamie Mackinlay...
By Streaming Media
News•Feb 13, 2026
From Probabilistic to Proven: The Deterministic Turn in Audience Data Strategy
TV advertising is shifting from probabilistic to deterministic audience data. Recent studies show IP‑based identity links to the correct household only 13% of the time, undermining reach and measurement. Deterministic signals such as authenticated ISP or publisher subscriber data can...
By Streaming Media