
Industrial‑scale sports piracy now generates billions in lost revenue, with 24% of live‑sports views in 2024 coming from illegal streams. Rights holders such as LaLiga, the NFL and the Premier League face a 142% surge in piracy incidents, prompting a shift from reactive enforcement to a coordinated, technology‑driven defense. The article outlines a three‑layer model—enhanced DRM, AI‑augmented detection paired with human analysis, and session‑level forensic watermarking—for rapid identification, attribution, and takedown. Implementing this integrated approach aims to protect revenue, brand integrity, and future media‑rights valuations.

At Streaming Media Connect, a panel titled “All About Context: Leveraging AI for Contextual CTV Advertising” will explore how artificial intelligence can power real‑time, content‑aware ad placements across connected‑TV platforms. Moderated by SVTA expert Bhavesh Upadhyaya, the discussion features leaders...

Interactive CTV formats are finally scaling, and pause ads are emerging as the most viable entry point. Research from Magna and DirecTV shows 92 % of viewers stay paused for over 30 seconds, delivering unprecedented dwell time. Yet advertisers still treat pause...

On February 25, Matt Stagg will moderate a Streaming Media Connect panel titled “Peak Performance: Handling Traffic Spikes for Global Live Sports Streams.” The discussion brings together senior engineers from TATA Communications, BT Group, and DAZN to dissect how leading...

On February 24, a Streaming Media Connect panel titled “Forging FAST’s Middle Mile: Building Live Linear Streaming Infrastructure” will be moderated by Reality Software’s Nadine Krefetz. The discussion will focus on how ingest, encoding, packaging, and routing—collectively the middle mile—determine the...

Avanci Video announced its first licensee and released royalty rates, marking the first commercial uptake of its patent‑pool platform launched in October 2023. The pool now aggregates over 40 licensors covering five video‑technology standards, including AV1, HEVC, VVC, VP9 and...