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What I Learned in My Three Glorious Months as a Product Marketer
Jimmy Daly reflects on a three‑month product‑marketing role, distilling practical lessons that span workflow organization, cross‑team alignment, and audience ownership. He highlights using Todoist to run a transparent content calendar and cites Stewart Hillhouse’s owned‑audience framework as a strategic north star. The piece blends personal anecdotes with actionable tactics for fast‑moving SaaS teams. Readers gain a concise roadmap for turning short‑term experiments into lasting growth engines.
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In November 2025 Superpath released Episode 125, a deep‑dive into whether podcasts are essential for B2B marketing, weighing audience reach against measurable ROI. The episode highlights case studies where audio content amplified thought leadership but also notes scenarios where podcasts add...
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Superpath released two foundational guides in 2021 and 2022—one on managing content teams with a focus on people, and another on making websites accessible and explaining its business value. The people‑centric guide outlines leadership tactics, role clarity, feedback loops, and...
Episode 143 - Chasing Shiny Objects
Superpath has rolled out an upgraded partner program designed to reach roughly 18,000 content marketers, promising better revenue sharing and co‑marketing resources. The initiative follows the podcast episode "Chasing Shiny Objects" and highlights the platform’s push to expand its ecosystem....
3 Things AI Has Changed About Content Marketing That Aren't Going Back
Artificial intelligence is reshaping content marketing by enabling hyper‑personalized experiences, automating large‑scale content creation, and delivering real‑time performance analytics. Marketers now rely on AI‑driven tools to generate copy, optimize SEO, and predict audience engagement, reducing production cycles from weeks to...
Episode 142 - Why Most Content Marketing Reporting Is a Waste of Time
The latest episode of the Content Marketing Lab, Episode 142, argues that most content marketing reporting adds little value and consumes resources. Host Jimmy Daly emphasizes that documenting every step of the content creation workflow—from ideation to editing—creates measurable accountability and...
Documenting the Move to Beehiiv
Alex Hilleary outlines his recent migration of a newsletter to the beehiiv platform, using Episode 135 of his "Freelancer Niche Explosion" series as a case study. The piece highlights how beehiiv’s tools streamlined audience growth and monetization. It also references...
Episode 139 - The Art of Content: Did We Lose the Plot with Blogs?
Episode 139 of the Content, Briefly podcast, titled "The Art of Content: Did We Lose the Plot with Blogs?", examines the waning influence of traditional blog posts in modern marketing. Host Jimmy Daly highlights declining engagement metrics, the rise of...
How to Use Claude Skills to Pressure Test Your Writing with Synthetic Feedback
The article explains how to leverage Anthropic's Claude AI skills to generate synthetic feedback that pressure‑tests written content. By prompting Claude with specific critique templates, writers receive instant, objective comments on tone, structure, and audience alignment. The guide walks through...
AMA with Krista Doyle on Reddit Best Practices
In a recent AMA, Reddit community strategist Krista Doyle shared actionable best‑practice guidelines for hosting successful Ask Me Anything sessions. She emphasized the importance of pre‑planning topics, crafting concise prompts, and leveraging Reddit’s moderation tools to maintain focus. Doyle also...
Episode 135 - AI SEO with Gauge's Caelean Barnes
Episode 135 features Gauge’s Caelean Barnes discussing how artificial intelligence is reshaping SEO. Barnes explains Gauge’s AI‑driven keyword research, content optimization, and SERP forecasting tools. He shares case studies showing traffic lifts of 30‑50% after implementing AI recommendations. The episode...
Episode 134 - The Freelancer Niche Explosion
Superpath’s latest podcast, Episode 134, spotlights the rapid expansion of the freelancer niche market. The episode draws on insights from Ryan Sargent of Verblio, who explains how to break through the content echo chamber, and John Collins, who shares his customer‑obsessed...
How to Have Influence without Traffic or Readers
Influence in content marketing no longer depends on massive traffic; it can be built through strategic internal positioning and content operations. By aligning content with stakeholder priorities, marketers can shape decisions, secure resources, and drive product direction without a large...
Episode 130 - The 7—No, 8!—Skills Content Marketers Need to Thrive
Episode 130 of Superpath’s podcast outlines eight core competencies content marketers must master to stay competitive, adding a newly‑identified skill to the original seven. The episode highlights AI‑driven brief‑to‑post automation, data‑centric performance analysis, SEO, storytelling, project management, cross‑team collaboration, audience research,...
Episode 131 - 2026 Content Predictions
Superpath’s latest podcast, Episode 131, outlines key content trends expected to shape 2026, highlighting AI‑driven creation, immersive formats, and evolving privacy norms. The episode references a prior Zapier interview where Lane Scott Jones demonstrated a 454% content ROI, underscoring the financial...