YouTube Just Gave Users the Option to Fully Disable Shorts: What Do the Experts Say?
YouTube has introduced a new setting that lets users completely disable Shorts by setting daily screen time to zero, effectively removing the Shorts tab and feed. This builds on a 2025 update that previously limited Shorts viewing to between 15 minutes and two hours. Industry experts note that the change benefits long‑form enthusiasts while raising concerns that creators could lose a powerful discovery channel. The move reflects growing anxiety over doomscrolling and signals a shift toward more intentional viewing habits.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
impact.com announced an expanded collaboration with YouTube as an early adopter of the Creator Partnerships API, letting brands discover creators, manage sponsorships, and pull performance insights. The integration offers end‑to‑end campaign management and access to verified audience and engagement data....
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Creator Ryan "Northernlion" Letourneau abruptly cancelled his planned 2027 SuperCruise after announcing it, citing safety concerns for both creators and fans. The six‑day cruise, priced at several thousand dollars per cabin, promised meet‑and‑greets, live shows, and onboard content with fellow...
Henkel Bloo Taps Into Retail Media With WPP Media Partnership
Henkel has teamed with WPP Media to launch a retailer‑led, full‑funnel commerce strategy for its Bloo toilet‑cleaning brand. The initiative deploys a connected retail media system that leverages shopper data and closed‑loop measurement to deliver consistent messaging from brand exposure...
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Coachella 2026 saw brand houses solidify as the festival’s new marketing staple, with companies constructing fully immersive, content‑focused villas for influencers. The trend has evolved from modest gifting suites to large‑scale experiential hubs designed to generate thousands of social posts...
Last Click Captures Demand, But Creators Build It
Creator marketing has moved beyond simply capturing the last click, becoming a pivotal force in the middle of the funnel. While affiliate links still excel at converting intent that already exists, creators introduce brands to consumers and guide them toward...
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-Influencers
Meytal Markman, VP of Product Management at Rakuten Advertising, told DealMaker that brands are now blending creator‑driven content with affiliate programs to reach niche audiences at scale. She highlighted the surge of micro‑influencers and closed‑user groups, which deliver higher trust...
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
William Hamer‑Jones, VP of Partnerships at PartnerBoost, says global affiliate programmes are moving from siloed niches to a hot topic, especially in the APAC region. Agencies are overcoming resource gaps by establishing local offices in China, Japan and South Korea,...
“The Rate of Change Is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Nick Fletcher, SVP EMEA at Rakuten Advertising, warned that the pace of change in digital marketing is now exponential, driven by AI‑powered consumer tools and fragmented journeys. Marketers are struggling with unclear signals as traditional deterministic tracking falters, prompting a...
New Affiliate Code of Conduct Aims to Standardise Software Guidance
Industry veterans James Little and Ben Edelman have launched the Affiliate Software Code of Conduct to bring uniform rules to affiliate‑marketing software, especially browser extensions, after the PayPal‑Honey controversy highlighted regulatory gaps. The code seeks to eliminate ambiguities such as...
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis posted a private DM screenshot allegedly from Phoebe Gates, Bill Gates’s daughter, claiming a "super limited" budget and requesting lower rates. The message shifted the negotiation off Collabstr, the platform where the outreach began, prompting a heated...
GPMA 2026: Reimagining How Industry Excellence Is Recognised
The Global Performance Marketing Awards (GPMAs) celebrate their 10th anniversary in 2026 with revamped categories and judging criteria. The ceremony partners with PI LIVE Europe, turning the awards into a relaxed, networking‑focused event during Festival Week. Open to brands, agencies,...
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Artificial intelligence is rapidly automating routine tasks in affiliate marketing, from matching affiliates to offers to generating performance dashboards. While AI boosts efficiency, it also exposes limits, requiring human oversight to correct errors and prevent fraud. The article argues that...
Levanta Acquires Affiliate Network Perch+
Levanta announced the acquisition of Perch+, an affiliate network focused on Amazon sellers, adding roughly 60,000 vetted partners to its Marketplace. The deal brings Perch+ brands into Levanta’s suite of tools, including the Paid Placements model that enables flat‑rate creator...
Cameo Bets on TikTok Creators to Revamp Its Platform
Cameo is partnering with TikTok to let U.S. creators sell personalized video shoutouts directly within the TikTok app, moving transactions and discovery onto the platform. The integration aims to revive Cameo’s waning cultural relevance by leveraging TikTok’s massive audience and...