TechCrunch Robotics

Former Rivian Exec Says ‘Every Car Company Will Become a Robotics Company’

Former Rivian chief growth officer Jiten Behl, now a partner at Eclipse, argues that every automaker will evolve into a robotics company as AI‑driven factories replace low‑cost overseas labor. He highlighted Rivian’s strategy of spinning out startups like Also and Mind Robotics to accelerate physical‑world innovation. Behl believes vertical integration that served Rivian won’t suit most early‑stage ventures, and predicts tangible autonomous systems within five years. The discussion underscores a broader U.S. re‑industrialisation push driven by domestic automation.