The Esports Advocate

The Esports Advocate

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Esports business analysis and industry news.

ExpressVPN Announces Widespread Esports Push
PodcastMar 12, 20260 min

ExpressVPN Announces Widespread Esports Push

ExpressVPN is launching a major esports initiative, securing official partnerships with the League of Legends European Championship (LEC), the Valorant Champions Tour (VCT) in EMEA and the Americas, G2 Esports, and the European World of Warcraft guild Method. The deals...

By The Esports Advocate
Streamer Team Continues to Shake Up Tier 2 League of Legends
PodcastMar 9, 20260 min

Streamer Team Continues to Shake Up Tier 2 League of Legends

The episode examines how streamer‑led teams, especially Cadrell’s former Lowe’s Ratones roster now rebranded as Witchcraft, have reshaped Europe’s Tier 2 League of Legends scene. It highlights the meteoric rise in viewership driven by creator‑driven squads, their surprise EMEA Masters victories,...

By The Esports Advocate
Why “Esports Is Sports” Is More Complex Than You Think
PodcastMar 5, 20260 min

Why “Esports Is Sports” Is More Complex Than You Think

The episode explores the intricate debate over whether esports qualifies as a sport, focusing on the legal and governance challenges of integrating competitive gaming into national sports frameworks. It highlights how various countries—from Indonesia and the Philippines to Greece and...

By The Esports Advocate
MLS Taps ESL FACEIT Group to Operate 2026 eMLS Cup
PodcastMar 4, 20260 min

MLS Taps ESL FACEIT Group to Operate 2026 eMLS Cup

Major League Soccer has partnered with ESL FaceIt Group (EFG) to run the 2026 eMLS Cup, the league’s flagship EA Sports FC esports tournament. EFG will handle the full operational pipeline, from an online Swiss qualifier to a live studio...

By The Esports Advocate
Astralis Names New Betting Partner
PodcastMar 2, 20260 min

Astralis Names New Betting Partner

Astralis, the renowned Danish Counter-Strike organization, has announced a strategic partnership with crypto‑gaming platform Stake, making Stake the primary jersey sponsor. The deal includes integrated activations, digital campaigns, and fan‑focused content, aligning with Stake’s recent acquisition of a five‑year Danish...

By The Esports Advocate
Wolves Esports Partners With Luna Esports for ePremier League
NewsFeb 27, 2026

Wolves Esports Partners With Luna Esports for ePremier League

Wolves Esports announced a partnership with Luna Esports to field a team in EA Sports FC’s ePremier League. The roster features Diogo “Diogo” Mendes and Goncalo “RastaArtur” Pinto, both members of Luna, the Portuguese organization founded by Premier League forward...

By The Esports Advocate
Alienware Collegiate Clash Returns in 2026
NewsFeb 27, 2026

Alienware Collegiate Clash Returns in 2026

Alienware announced the return of its Collegiate Clash esports tournament for a second season, running from March through an April LAN final. The 2026 edition will feature 24 North American colleges, with online qualifiers in early March and a double‑elimination...

By The Esports Advocate
Team Liquid Partners With Sunderland AFC for ePremier League
NewsFeb 27, 2026

Team Liquid Partners With Sunderland AFC for ePremier League

Team Liquid and Sunderland AFC announced a strategic partnership to field a joint squad in EA Sports FC’s ePremier League. EA Sports FC players Paulo Neto and Gabriel “Young” Freitas will compete under a co‑branded jersey, representing both entities. The...

By The Esports Advocate
Black Molly Entertainment Partners With ASUS Republic of Gamers
NewsFeb 26, 2026

Black Molly Entertainment Partners With ASUS Republic of Gamers

Swedish esports organizer Black Molly Entertainment (BME) announced a strategic partnership with ASUS Republic of Gamers (ROG) extending through 2026. ROG will serve as the main partner for BME’s flagship properties, including the Glitched LAN festival, Esportstudion channel, Red Bull...

By The Esports Advocate
LEC EMEA Masters Offers Pipeline to the Esports World Cup
NewsFeb 26, 2026

LEC EMEA Masters Offers Pipeline to the Esports World Cup

Riot Games unveiled revisions to the 2026 LEC EMEA Masters, launching the Winter split on March 9 with 36 European Regional League teams. The tournament will serve as the first phase of the Esports World Cup Qualifier, granting the top two...

By The Esports Advocate
PlayVS Partners With Urban One to Create HBCU-Focused League
NewsFeb 26, 2026

PlayVS Partners With Urban One to Create HBCU-Focused League

PlayVS and Urban One have announced a three‑year partnership to launch a dedicated esports league for Historically Black Colleges and Universities. The initiative will embed HBCU competition within PlayVS’s existing College League platform, with registration opening in fall 2026 and...

By The Esports Advocate
ESL FACEIT Group Renews ZOWIE Partnership for Counter-Strike 2 Events
NewsFeb 26, 2026

ESL FACEIT Group Renews ZOWIE Partnership for Counter-Strike 2 Events

ESL FACEIT Group announced an expanded partnership with BenQ‑owned ZOWIE, designating the brand as the official monitor supplier for all major Counter‑Strike 2 tournaments through 2026‑2027. The deal covers Intel Extreme Masters events across multiple continents and the ESL Pro League...

By The Esports Advocate
Gen.G Partners With ASU’s GAME School
NewsFeb 26, 2026

Gen.G Partners With ASU’s GAME School

Gen.G has teamed up with Arizona State University’s GAME School to launch a joint talent pipeline for creative‑technology careers in Los Angeles. The partnership will deliver a Gen.G Gaming Career Summer Camp for high‑school and college students, featuring weekly modules,...

By The Esports Advocate
BetBoom, ESL FACEIT Group Partner for Counter-Strike 2 in Brazil
NewsFeb 26, 2026

BetBoom, ESL FACEIT Group Partner for Counter-Strike 2 in Brazil

BetBoom announced a partnership to sponsor all Counter‑Strike 2 broadcasts in Brazil produced by the ESL FACEIT Group for the remainder of 2026. The deal places BetBoom branding on six flagship events, including ESL Pro League Seasons 23 and 24 and multiple IEM...

By The Esports Advocate
GRID Partners With Smilegate for Crossfire Esports Data
PodcastFeb 26, 20260 min

GRID Partners With Smilegate for Crossfire Esports Data

The episode discusses Grid's new partnership with South Korean publisher Smilegate to provide official match data infrastructure for the Crossfire esports ecosystem. Grid will integrate its data platform to capture and distribute live match data, aiming to boost commercial growth,...

By The Esports Advocate
GameSquare Named Title Sponsor of EsportsNext 2026
NewsFeb 25, 2026

GameSquare Named Title Sponsor of EsportsNext 2026

GameSquare (NASDAQ: GAME) has been announced as the title sponsor of EsportsNext 2026, the premier esports trade conference scheduled for April 29‑30 in Fort Worth, Texas. The two‑day event will convene senior executives, investors, and brand leaders to discuss industry trends...

By The Esports Advocate
League of Legends Joins the Esports Nations Cup 2026
PodcastFeb 24, 20260 min

League of Legends Joins the Esports Nations Cup 2026

The episode announces that League of Legends will be featured in the inaugural Esports Nations Cup 2026 (ENC) in Riyadh, Saudi Arabia, joining 15 other titles in a nation‑versus‑nation format. It explains the competition structure: 32 nations, a new national...

By The Esports Advocate
Evo Seeks to Assure Fans Following Acquisition by Qiddiya-Owned RTS
PodcastFeb 23, 20260 min

Evo Seeks to Assure Fans Following Acquisition by Qiddiya-Owned RTS

EVO announced that, despite being fully acquired by Saudi‑backed RTS (part of the Qiddiya megacity project), the tournament series will retain its community‑first values, legacy event formats, and brand identity. The organizers pledged new resources to support local fighting‑game scenes,...

By The Esports Advocate
GameSquare Acquires TubeBuddy Assets
PodcastFeb 23, 20260 min

GameSquare Acquires TubeBuddy Assets

The episode details GameSquare Holdings' acquisition of TubeBuddy's assets from Ben Labs, exchanging 5 million shares of its new Series A2 Preferred Stock. TubeBuddy is an AI‑driven platform that helps creators and brands optimize YouTube performance through SEO, analytics, and workflow...

By The Esports Advocate
The Road to EWC Begins at DreamHack Birmingham
NewsFeb 20, 2026

The Road to EWC Begins at DreamHack Birmingham

ESL FACEIT Group unveiled the "Road to EWC" qualifiers at DreamHack Birmingham, scheduled for March 27‑29, with a combined $120,000 prize pool across Street Fighter 6, Fatal Fury: City of the Wolves, and Trackmania. The events use double‑elimination formats and cap...

By The Esports Advocate
Blacklyte Named Desk and Chair Sponsor of RLCS 2026 Boston Major
NewsFeb 20, 2026

Blacklyte Named Desk and Chair Sponsor of RLCS 2026 Boston Major

Blacklyte announced it will serve as the exclusive desk and chair sponsor for the Rocket League Championship Series 2026 Boston Major. The company’s Athena Pro Gaming Chair RLCS edition and Atlas Lite Desk will be featured onstage during the finals...

By The Esports Advocate
Fighting Game Pro Ludovic Mbock Detained by ICE
NewsFeb 19, 2026

Fighting Game Pro Ludovic Mbock Detained by ICE

Ludovic Mbock, a game advisor for The Hiero Group and logistics associate at Sam’s Club, was detained by U.S. Immigration and Customs Enforcement in Maryland. Initial reports did not disclose his immigration status or the exact location of his arrest,...

By The Esports Advocate
Qiddiya-Owned RTS Takes Control of Evolution Championship Series
NewsFeb 19, 2026

Qiddiya-Owned RTS Takes Control of Evolution Championship Series

Qiddiya City’s esports subsidiary RTS has acquired the remaining stake in the Evolution Championship Series (EVO) after India‑based NODWIN Gaming sold its equity. The transaction, whose financial terms were not disclosed, makes RTS the sole owner of the premier fighting‑game...

By The Esports Advocate
EA’s Apex Legends Joins the Esports Nations Cup 2026
NewsFeb 19, 2026

EA’s Apex Legends Joins the Esports Nations Cup 2026

Electronic Arts’ free‑to‑play battle‑royale Apex Legends has been added to the inaugural Esports Nations Cup 2026, scheduled for November in Riyadh, Saudi Arabia. The tournament will feature 40 national teams in a round‑robin group stage, with the top 20 advancing...

By The Esports Advocate
Rocket League Championship Series Partners With Michelin
NewsFeb 19, 2026

Rocket League Championship Series Partners With Michelin

Rocket League Championship Series announced Michelin as its newest official partner, extending the tire maker’s brand into the esports arena. Michelin’s logo will appear in‑game, on broadcasts, social channels, and other media assets. The partnership was unveiled alongside the RLCS 2026...

By The Esports Advocate
Runestone Expands Partnership With Roman Imperium Cup
NewsFeb 18, 2026

Runestone Expands Partnership With Roman Imperium Cup

Runestone announced an expanded partnership with Portugal’s Counter‑Strike 2 tournament, Roman Imperium Cup, becoming its official data partner for a multi‑event commitment through 2026. The deal gives the Cup access to Runestone’s secure live‑match data infrastructure, integrity monitoring, and fan‑focused analytics...

By The Esports Advocate
NACE Heads to Full Sail University in April
NewsFeb 17, 2026

NACE Heads to Full Sail University in April

The National Association of Collegiate Esports (NACE) announced that the Spring 2026 Grand Finals will be held at Full Sail University in Winter Park, Florida, from April 23‑26. Forty‑eight varsity teams from across North America will compete in six titles: League of...

By The Esports Advocate
Saudi Government Changes the Name of Esports World Cup Foundation
NewsFeb 17, 2026

Saudi Government Changes the Name of Esports World Cup Foundation

Saudi Arabia’s Council of Ministers officially renamed the Esports World Cup Foundation to the Esports Foundation, reflecting its oversight of both the Esports World Cup and the Esports Nations Cup. The change was approved during a cabinet meeting that also...

By The Esports Advocate
Team Vitality Partners With French Retailer E.Leclerc
NewsFeb 17, 2026

Team Vitality Partners With French Retailer E.Leclerc

Team Vitality announced a strategic partnership with French retail giant E.Leclerc, naming the retailer its main partner across all competitive divisions. The E.Leclerc logo will be featured on Vitality’s League of Legends, Valorant, Rocket League and Chess team jerseys. Both...

By The Esports Advocate
GRID Partners With Forkast
NewsFeb 16, 2026

GRID Partners With Forkast

Esports data platform GRID announced a partnership with prediction‑market firm Forkast, allowing GRID’s live match statistics to feed Forkast’s trading markets in real time. The deal’s financial terms and duration were not disclosed, and specifics of the integration were limited...

By The Esports Advocate
Former G2 Executive Joins Esports World Cup Foundation
NewsFeb 15, 2026

Former G2 Executive Joins Esports World Cup Foundation

Sasha Alexandrov, former head of media at G2 Esports, announced his appointment as director of content and fan marketing for the Esports World Cup Foundation (EWCF). Alexandrov brings experience from Apple, The Guardian and other agencies to the Saudi‑funded EWCF,...

By The Esports Advocate
Secretlab Named Official Chair & Desk Partner of PGL Cluj-Napoca 2026
NewsFeb 15, 2026

Secretlab Named Official Chair & Desk Partner of PGL Cluj-Napoca 2026

Secretlab has been named the official chair and desk partner for PGL's Counter‑Strike 2 tournament in Cluj‑Napoca 2026. The partnership supplies competitors with Secretlab chairs and desks and introduces a limited‑edition Titan EVO Edition chair bearing PGL branding. The event runs Feb. 9‑22,...

By The Esports Advocate
BLAST Renews Partnership With Ubisoft for Rainbow Six Esports
NewsFeb 14, 2026

BLAST Renews Partnership With Ubisoft for Rainbow Six Esports

BLAST has renewed its global partnership with Ubisoft to run Rainbow Six Siege esports through the 2028‑2029 season, extending the three‑year deal first signed in 2023. The agreement confirms major events for the 2026‑2027 circuit in Salt Lake City, Japan...

By The Esports Advocate
Rivalry to Scale Back Operations
NewsFeb 13, 2026

Rivalry to Scale Back Operations

Rivalry Corp., a TSXV‑listed esports betting operator, announced it will dramatically scale back operations while evaluating strategic alternatives. The board approved immediate cost reductions, including a significant workforce cut and a pause on player activity with withdrawals permitted. Rivalry is...

By The Esports Advocate
Qualcomm Signs Strategic Partnership Deal With Hero Esports
NewsFeb 13, 2026

Qualcomm Signs Strategic Partnership Deal With Hero Esports

Qualcomm announced a strategic partnership with Chinese esports operator Hero Esports, designating its Snapdragon 8 Series as the official chip for four Tencent‑owned mobile leagues: King Pro League, Peace Elite League, CrossFire Mobile League and QQ Speed Mobile S League. The...

By The Esports Advocate
Report: Savvy Games Group in Talks to Buy MOONTON Games
NewsFeb 13, 2026

Report: Savvy Games Group in Talks to Buy MOONTON Games

ByteDance is in advanced talks to sell its wholly owned studio MOONTON Games to Saudi sovereign‑wealth‑fund‑backed Savvy Games Group for roughly $6‑7 billion. MOONTON, creator of the hit mobile MOBA Mobile Legends: Bang Bang and its esports ecosystem, represents one of...

By The Esports Advocate
Ghost Gaming Announces Build Together Game Jam
NewsFeb 12, 2026

Ghost Gaming Announces Build Together Game Jam

Ghost Gaming announced the three‑day "Build Together: Gaming, Storytelling & Belonging" event for Feb. 20‑22 in Atlanta, spanning Georgia State University and Spelman College. The initiative, backed by Ghost Launchpad, Shine A Light Gaming, Georgia Humanities and other partners, aims...

By The Esports Advocate
Oddin.gg Secures Maryland Betting License
NewsFeb 12, 2026

Oddin.gg Secures Maryland Betting License

Oddin.gg announced it has secured a sports betting vendor license in Maryland, marking its seventh North American jurisdiction. The state’s betting market generated over $6.6 billion in wagers in 2025, adding significant volume to Oddin.gg’s portfolio. The company already operates in...

By The Esports Advocate
Meet Boston Named Official Destination Partner for RLCS Major 2026
NewsFeb 12, 2026

Meet Boston Named Official Destination Partner for RLCS Major 2026

Meet Boston has signed a partnership to become the official destination partner for the Rocket League Championship Series (RLCS) 2026 Boston Major. The four‑day event will run Feb. 19‑22 at Boston University’s Agganis Arena, featuring 16 elite teams competing for a...

By The Esports Advocate
The International Heads to Shanghai This Summer
NewsFeb 12, 2026

The International Heads to Shanghai This Summer

Valve announced that The International 15 will be held in Shanghai from August 20‑23, 2026, at the Oriental Sports Center. The indoor arena can accommodate up to 18,000 fans depending on configuration. Sixteen teams will vie for the title after...

By The Esports Advocate
FaZe Vegas Names Capriotti’s Its Official Sandwich Partner
NewsFeb 12, 2026

FaZe Vegas Names Capriotti’s Its Official Sandwich Partner

FaZe Vegas, a top Call of Duty League franchise, announced a partnership with Capriotti’s Sandwich Shop, naming the chain its official sandwich partner. The deal includes jersey branding, curated social‑media content, and fan‑perks that unlock special rewards after each team victory....

By The Esports Advocate
Toronto KOI Renews Partnership With SCUF Gaming
NewsFeb 12, 2026

Toronto KOI Renews Partnership With SCUF Gaming

Toronto KOI, OverActive Media’s Call of Duty League franchise, has renewed its partnership with controller maker SCUF Gaming for a seventh straight year. While financial terms remain undisclosed, the agreement ensures SCUF will equip KOI players with elite‑level controllers and...

By The Esports Advocate
ENASCAR Coca-Cola iRacing Series 2026 Season Detailed
NewsFeb 11, 2026

ENASCAR Coca-Cola iRacing Series 2026 Season Detailed

iRacing and NASCAR unveiled the 2026 eNASCAR Coca‑Cola iRacing Series, expanding to 24 rounds and a $500,000 prize pool. The season splits into an 11‑round Qualifying Series featuring all three NASCAR national‑series vehicle classes, followed by a 13‑round Championship with...

By The Esports Advocate
PUBG Global Series 2026 Partnered Teams Revealed
NewsFeb 11, 2026

PUBG Global Series 2026 Partnered Teams Revealed

PUBG Esports unveiled the 12 global partner teams for the 2026 PUBG Global Series, including notable organizations such as Gen.G, Natus Vincere, and Virtus.pro. The partner program grants guaranteed entry to all PGS events, exclusive revenue‑sharing skin releases, and annual financial...

By The Esports Advocate
ASUS ROG Partners With BLAST for BLAST Premier
NewsFeb 10, 2026

ASUS ROG Partners With BLAST for BLAST Premier

International esports tournament operator BLAST has renewed its partnership with ASUS Republic of Gamers for the 2026 season of its Counter‑Strike 2 series. Under the agreement, ASUS ROG will provide official monitors, PCs, laptops, keyboards and mice for six BLAST Premier...

By The Esports Advocate
Savvy Games Group Signs Memorandum of Understanding With NMBRS
NewsFeb 10, 2026

Savvy Games Group Signs Memorandum of Understanding With NMBRS

Savvy Games Group announced a Memorandum of Understanding with Stockholm‑based visual‑effects studio NMBRS at the D.I.C.E. conference, aiming to boost esports and game development in Saudi Arabia. NMBRS will establish a Riyadh presence, bringing VFX expertise from titles such as...

By The Esports Advocate