TikTok’s Local Feed Arrives At A Fragile Moment For Local News
TikTok has introduced a U.S.-focused Local Feed that surfaces geographically relevant videos based on device signals. The move arrives as local journalism grapples with shrinking newsrooms and dwindling consumer willingness to pay for news. By embedding hyperlocal content in its platform, TikTok aims to become a distribution channel for community information. Analysts warn that algorithmic curation could reshape how civic stories are prioritized, potentially amplifying engagement over public‑service value.
All Grown Up: FAST Comes Of Age
FAST, the free‑ad‑supported streaming TV model, now captures roughly 10% of U.S. television viewing, moving from a niche experiment to a core distribution channel. The TVREV Special Report, based on off‑the‑record interviews with industry executives, examines the sector’s rapid growth...
The Revisionists: Inside OpenAP With Brittany Slattery
OpenAP, founded in 2017 by the major broadcast networks, has evolved from a linear‑TV audience‑standardization consortium into a key player shaping streaming identity and ad‑currency frameworks. Its members—Paramount, NBCUniversal, Warner Bros. Discovery, and Fox—plus strategic investor Snowflake, use a shared foundation to...
When Your Audience Isn’t Yours
The article argues that YouTube has upended traditional television’s control over intellectual property (IP) value creation by moving discovery to algorithmic, platform‑driven encounters. Unlike broadcast, where schedules and repetition were deliberately engineered, YouTube places content where attention already exists, fostering...
The Future Of Local Television — And Why It Matters To You
Broadcast television is undergoing a major upgrade as local stations adopt ATSC 3.0, the NextGen TV standard. The new IP‑native system promises clearer pictures, better sound, mobile reception, interactive features, and more robust emergency alerts. Broadcasters argue that this transition...
From Sports To Short Form To AI: Comscore Expands The Measurement Map
Comscore is broadening its measurement portfolio to cover live sports, short‑form video, and AI‑driven consumer apps, addressing the growing fragmentation of media consumption. In a new video series, executives explain how the company now offers a single view of audiences...