‘Stories that Must Be Watched’: Inside The New York Times’ Video Strategy
The New York Times is scaling a purpose‑driven video strategy as U.S. audiences increasingly watch news videos—now about 250 million weekly, up from just over half in 2021. The newsroom has organized four dedicated video units—visual investigations, ground journalists, reporter‑video, and breaking‑news/live—plus a new Shows department that produces interview‑style long‑form pieces. Pyne highlighted the “must‑be‑watched” ethos, citing the rapid, multi‑team coverage of the ICE shooting in Minneapolis that reached millions. Distribution blends an in‑app “Watch” tab with aggressive off‑platform placement on video‑first social feeds.
New Innovation in Media Report Unveiled in Marseille
WAN‑IFRA and FIPP unveiled a new Innovation in Media report in Marseille, mapping how AI is reshaping publishing economics and newsroom operations. The five‑chapter guide proposes concrete revenue frameworks—from licensing and subscriptions to AI‑driven intelligence products—and outlines how to monetize...
Stop Guessing, Start Measuring: USA Today on AI in the Newsroom
Jessica Davis, Vice President of AI Product at USA Today, presented a practical framework for moving AI from experimentation to production at the WAN‑IFRA World News Media Congress. She highlighted the limitations of assistive, human‑in‑the‑loop AI and showcased a case...
‘It’s Not Just About Scale, It’s About How You Build It,’ Says French Ad Alliance Chief
366, France’s first national digital sales company, now represents 55 news publishers across print and digital, reaching 80% of French adults monthly. Managing director Line Gasparini highlighted the alliance’s low‑commission model and investment capacity as key to generating strong national‑sales...
Stockholm to Host the World News Media Congress in 2027
The World Association of News Publishers (WAN‑IFRA) announced that Stockholm will host the World News Media Congress in 2027, the first time the event lands in the Nordic capital. The congress, a premier gathering since 1948, will bring together editors,...
How The Hindu Is Using AI to Boost Content Visibility and Subscriptions
The Hindu is leveraging AI to improve content discovery rather than just generate stories, aiming to turn its massive daily output into subscription revenue. AI‑generated 200‑word summaries and question prompts let readers navigate long‑form pieces, while machine‑learning‑driven trending sections and...
Global Winners of Digital Media Awards 2026 Honoured at Marseille Congress
WAN‑IFRA announced the 2026 Digital Media Awards at its Marseille Congress, recognizing 15 global winners from 811 entries across six regions. The awards highlighted breakthroughs in AI‑driven news products, audience‑revenue models, and disinformation countermeasures. A new category for news creators...
Inside VG’s ‘Speedboat’ Strategy to Outpace AI and Rethink Legacy News Products
VG’s editor‑in‑chief Gard Steiro unveiled a "speedboat" strategy at the WAN‑IFRA World News Media Congress, launching a small, agile team to prototype the VGX app. The app discards the traditional front page, delivering a video‑centric feed and operating without a...
‘It’s Not a Transaction, It’s a Choice’: Guardian’s Katharine Viner on Hope, Reader Revenue and an Enviable Ownership Model
Guardian editor Katharine Viner explained how the paper’s trust‑owned, reader‑funded model has become a cornerstone of its growth, especially outside the UK. Since launching the voluntary contribution system in 2016, the outlet now draws tens of millions of pounds (≈$38 million)...
Les Echos Grows YouTube Audience Through Consistency, Specialisation and Storytelling
Les Echos, the French business daily, has built a thriving YouTube channel by publishing three videos a week, each regularly surpassing 100,000 organic views. The strategy hinges on a strict publishing cadence, a narrow focus on economics and geopolitics, and a...
Inside KG Media’s AI Experiments in the ‘Post-Pageview Era’
KG Media, Indonesia’s largest media group, is tackling the "post‑pageview era" by deploying practical AI solutions that focus on revenue generation, audience insight and brand preservation. The company rolled out an AI‑driven video distribution platform that auto‑matches ads to editorial...
How Mediengruppe Pressedruck Uses AI to Reclaim Journalists’ Time
Mediengruppe Pressedruck, a leading German media group, built an AI‑powered Content Assistant to automate the tedious task of shortening press releases and police reports for print. Using few‑shot learning on a curated archive of 30,000 original and shortened releases, the...
CEO Insider: Ladina Heimgartner’s Take on Ringier’s AI Transformation
Ladina Heimgartner, CEO of Ringier Switzerland and WAN‑IFRA president, explains that while AI prototypes can be built in days, turning them into reliable, secure products is far more demanding. She warns that integration and operational costs can quickly erode the...
Germany’s General-Anzeiger Gears AI Projects to Increase Overall Staff Use
Germany’s General‑Anzeiger (GA) has leveraged the WAN‑IFRA Newsroom AI Catalyst programme to develop five integrated AI prototypes aimed at boosting newsroom efficiency and staff adoption. The prototypes—Newsletter Assistant, Context Generator, Article Clinic, Fact‑Checker, and AI Guidelines Assistant—connect the publisher’s archive,...
Sustina Wins Inaugural Climate Culture Innovation Grant for Story-Driven Circular Economy Platform
Sustina, a women‑led Philippine non‑profit, won the inaugural Climate Culture Innovation grant from the cXc Innovation Fund. The award will fund the launch of its Circular Solutions Map, which merges Scale360’s directory of circular‑economy firms with Sustina’s editorial platform. The...