Who What Wear

Who What Wear

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Celebrity style, trends and shopping recommendations

This Skincare Founder Changed the Rules—Now Her Brand Is One of the Biggest in the Industry
NewsMar 30, 2026

This Skincare Founder Changed the Rules—Now Her Brand Is One of the Biggest in the Industry

Priscilla Tsai, a Wharton‑trained former J.P. Morgan analyst, founded clean‑beauty brand Cocokind in 2014 after battling hormonal acne. Leveraging a community‑first approach, she built the brand through transparent social media engagement and secured national retail placements at Target (2019) and Ulta (2022)....

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If You're Craving a Hair Refresh, Same—11 Spring Trends That Are Automatically Cool
NewsMar 29, 2026

If You're Craving a Hair Refresh, Same—11 Spring Trends That Are Automatically Cool

Spring 2026 hair trends emphasize refined, low‑maintenance updates after a harsh winter, with stylists championing subtle color shifts and versatile cuts. Trending hues include sunlit copper, golden‑hour brunette, and buttery blonde, each designed for natural dimension and easy grow‑out. Haircuts...

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All My Chicest Colleagues Own Uniqlo’s Viral, Expensive-Looking Jeans—But They’re Selling Fast
NewsMar 28, 2026

All My Chicest Colleagues Own Uniqlo’s Viral, Expensive-Looking Jeans—But They’re Selling Fast

Uniqlo’s collaboration with JW Anderson has produced a straight‑leg denim line that feels premium despite its modest price tag. The jeans come in three inseam lengths and three washes—light, classic, and deep indigo—offering a versatile fit for a range of outfits....

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No, Not Stovepipes—The Elegant Trouser Trend Taking Over Wardrobes In London, Paris and NYC
NewsMar 28, 2026

No, Not Stovepipes—The Elegant Trouser Trend Taking Over Wardrobes In London, Paris and NYC

Cigarette trousers—slim, cropped pants reminiscent of a Marlboro Red—are sweeping Paris, London and New York, becoming the go‑to silhouette for celebrities like Hailey Bieber and fashion houses such as Gucci. The trend’s appeal lies in its clean line, mid‑weight fabrics and...

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This Under-$120 Alt Is the Only Thing Keeping Me From Spending $1K on Hailey Bieber's The Row Mules
NewsMar 27, 2026

This Under-$120 Alt Is the Only Thing Keeping Me From Spending $1K on Hailey Bieber's The Row Mules

Hailey Bieber has been spotted wearing The Row’s Penelope Mules, a sleek patent‑leather slip‑on priced around $1,000. The article highlights the shoe’s alignment with emerging high‑vamp and patent‑finish trends for 2026. It then presents affordable alternatives, notably Aldo’s Lambert mules...

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Pause the Neutrals—This Is the Chic Colour Trend It Girls Are Wearing Instead This Spring
NewsMar 27, 2026

Pause the Neutrals—This Is the Chic Colour Trend It Girls Are Wearing Instead This Spring

Icy blue has been crowned the spring 2026 colour trend, offering a cool alternative to traditional neutrals. The shade gained visibility when Victoria Beckham wore her £1,100 (≈$1,375) Crushed Cami Midi Dress, and Aimee Lou Wood appeared in a satin icy‑blue mini at...

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Pause the Sandals—This Is the J.Lo-Approved Shoe Trend to Wear With Pencil Skirts This Season
NewsMar 27, 2026

Pause the Sandals—This Is the J.Lo-Approved Shoe Trend to Wear With Pencil Skirts This Season

Jennifer Lopez was photographed in Beverly Hills wearing a sleek black pencil skirt paired with Christian Louboutin mesh ballet flats, highlighting a new twist on the season’s pencil‑skirt craze. The look, complemented by a Dior Lady bag and oversized sunglasses, showcases...

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It's Officially Skirt Season—13 Zara, H&M and COS Styles Perfect to Wear Now and Throughout Summer
NewsMar 26, 2026

It's Officially Skirt Season—13 Zara, H&M and COS Styles Perfect to Wear Now and Throughout Summer

Spring 2026 is ushering in a "skirt season," with fast‑fashion powerhouses Zara, H&M and COS leading the charge. The brands have rolled out a wide array of midi, pencil, balloon and lace‑trimmed skirts in cotton, linen and satin, delivering runway‑inspired...

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Blurred Lips Are All I Want to Wear Right Now, And These 7 Balms Deliver
NewsMar 26, 2026

Blurred Lips Are All I Want to Wear Right Now, And These 7 Balms Deliver

Consumers are gravitating toward sheer matte‑tinted lip balms that create the “blurred lips” effect, a low‑maintenance alternative to traditional lipstick. The trend, popularized by makeup artists like Nina Park, has prompted brands to launch products ranging from luxury options such...

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Confirmed: These 9 Makeup Products Give Me My Most Expensive-Looking Face
NewsMar 25, 2026

Confirmed: These 9 Makeup Products Give Me My Most Expensive-Looking Face

Tom Ford’s beauty line, launched in 2006, continues to cement its luxury status with a curated selection of nine high‑end makeup products that the author deems essential for an upscale look. The review highlights the Architecture Radiance Hydrating Foundation’s medium‑to‑full...

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I'm a Classic Dresser Whose An Expert In Packing a Carry-On, This Is Everything I Took For a Weekend Away
NewsMar 25, 2026

I'm a Classic Dresser Whose An Expert In Packing a Carry-On, This Is Everything I Took For a Weekend Away

Fashion editor Humaa Hussain spent a 48‑hour weekend in Stockholm for Volvo’s EX60 electric‑car reveal, documenting how she packed a single carry‑on for cold weather. She relied on a faux‑fur coat, versatile knits, straight‑leg jeans and sturdy boots, adding a...

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Western Style Is So Back—5 Key Pieces People With Good Taste Are Buying First
NewsMar 23, 2026

Western Style Is So Back—5 Key Pieces People With Good Taste Are Buying First

Western fashion has surged back into mainstream style, propelled by TV hits like "Yellowstone" and celebrity influence. Designers from Ralph Lauren to Dior are reinterpreting classic cowboy elements, making fringe jackets, rodeo belts, bootcut jeans, distressed boots, and alpine sweaters...

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Forget Trending Trainers—This Timeless Style Looks Chic With Every Type of Jeans
NewsMar 23, 2026

Forget Trending Trainers—This Timeless Style Looks Chic With Every Type of Jeans

Minimal trainers are enjoying a resurgence this season, with their slim silhouettes and logo‑free designs positioning them as a timeless alternative to louder sneaker trends. The cream suede version, highlighted by Sarah Michelle Gellar’s Oxford Street appearance, demonstrates how these shoes pair...

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If You're Going to Wear Trendy Bootcut Jeans, This Shirt Style and Heel Style Are the Most Effective Pairings
NewsMar 22, 2026

If You're Going to Wear Trendy Bootcut Jeans, This Shirt Style and Heel Style Are the Most Effective Pairings

Bella Hadid has been spotted repeatedly wearing low‑rise bootcut jeans, reviving the silhouette for the season. She pairs the jeans with a romantic boho‑inspired blouse featuring a Peter Pan collar, bows, and ruffles, creating a fresh, polished look. Complementing the top, she...

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Jennifer Aniston Is Still Dressing for the Airport Like It's the ’90s—3 Controversial Shoe Trends She Relies On
NewsMar 22, 2026

Jennifer Aniston Is Still Dressing for the Airport Like It's the ’90s—3 Controversial Shoe Trends She Relies On

Jennifer Aniston consistently chooses three shoe styles—wedge espadrilles, flip‑flops, and low‑profile trainers—for her airport outfits, blending 1990s nostalgia with a minimalist aesthetic. Paired with simple staples like khaki trousers and a white tee, her footwear choices turn travel moments into...

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My Colleague Asked Me the Best Way to Style Stovepipe Jeans—No Question, This Is It
NewsMar 22, 2026

My Colleague Asked Me the Best Way to Style Stovepipe Jeans—No Question, This Is It

Stovepipe jeans have become the denim style of the moment, offering a high‑rise, straight‑leg silhouette that finishes neatly at the ankle. Their versatile, timeless look makes them ideal for the transitional season between winter and spring. Fashion editors recommend pairing...

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This Is the Jeans Color Trend Everyone Is Wearing With High Heels (No, It Isn't Black)
NewsMar 22, 2026

This Is the Jeans Color Trend Everyone Is Wearing With High Heels (No, It Isn't Black)

Light‑wash blue denim is emerging as the dominant denim color in 2026, replacing dark washes that have ruled recent seasons. The trend is defined by pairing these vintage‑inspired jeans with high‑heeled shoes instead of casual sneakers, instantly elevating the look....

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Breaking: These Are the It-Girl Sneakers Everyone in L.A. Will Wear With Leggings This Spring
NewsMar 21, 2026

Breaking: These Are the It-Girl Sneakers Everyone in L.A. Will Wear With Leggings This Spring

Nike’s V2K sneakers, a retro spin on the early‑2000s Vomero, are now a staple of Los Angeles fitness fashion. Influencers Dakota Johnson and Kaia Gerber have popularized the white‑silver‑black shoe paired with leggings, sports bras, and upscale accessories. The model’s limited...

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An Omega Store Just Opened in Austin, and I Tried On the Watch Every Chic Dresser Was Eyeing for Spring
NewsMar 21, 2026

An Omega Store Just Opened in Austin, and I Tried On the Watch Every Chic Dresser Was Eyeing for Spring

Omega unveiled its first Texas flagship in Austin, celebrating the launch with brand ambassador Glen Powell and local watch experts. The store showcases iconic pieces such as the Seamaster and Speedmaster, but the Aqua Terra and a black‑face Constellation model stole...

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Pause the Trainers—Chic Londoners Wear This Spring Shoe Trend With This Jean Colour When In Paris
NewsMar 21, 2026

Pause the Trainers—Chic Londoners Wear This Spring Shoe Trend With This Jean Colour When In Paris

Alexa Chung recently posted Instagram photos from Paris Fashion Week showing her swapping trainers for chocolate‑brown loafers paired with light‑blue jeans. The look includes classic pieces—a trench coat, cardigan and white tee—styled to emphasize elegance over sportiness. Parisian street style...

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By Summer 2026, Every Fashion Person Will Be Wearing This Skirt Trend With T-Shirts
NewsMar 21, 2026

By Summer 2026, Every Fashion Person Will Be Wearing This Skirt Trend With T-Shirts

Spring’s wardrobe reset is spotlighting a new skirt‑and‑tee combo, championed by Camila Morrone at a Netflix press event. The look pairs a white baby tee with a slim, low‑waist knee‑length skirt—often in satin—for a relaxed yet polished vibe. Fashion editors predict...

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Bella Hadid Is Launching a Limited-Edition, Spring-Inspired Fragrance—Here's Your First Look
NewsMar 19, 2026

Bella Hadid Is Launching a Limited-Edition, Spring-Inspired Fragrance—Here's Your First Look

Bella Hadid’s ‘Ôrəbella’ brand unveiled its sixth fragrance, Jasmine Blues Parfum, a limited‑edition spring scent. The perfume features a biphase formula that combines a skin‑loving ‘Ôrelixir’ base with aromatic notes like jasmine, blue lotus, and bergamot. Essential oils of eucalyptus,...

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Sorry, Jeans and Trainers—L.A.’s Most Stylish Are Wearing This Flat Shoe Trend With Leggings Instead
NewsMar 17, 2026

Sorry, Jeans and Trainers—L.A.’s Most Stylish Are Wearing This Flat Shoe Trend With Leggings Instead

Actress and Goop founder Gwyneth Paltrow was spotted in Los Angeles wearing a Parisian‑inspired Breton shirt, capri leggings and lace‑up ballet flats, a look the author predicts will dominate spring. The flat shoes, known as ghillies, gained runway exposure last...

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It’s 17°C In London This Week—9 Elegant Zara Dresses I Predict Will Sell Out By Sunday
NewsMar 17, 2026

It’s 17°C In London This Week—9 Elegant Zara Dresses I Predict Will Sell Out By Sunday

London’s temperature rose to a pleasant 17 °C, prompting a surge in demand for spring dresses. Zara responded with a diverse spring dress collection featuring halter‑neck mids, minis, satin styles, and playful pastel and polka‑dot prints. The article highlights several specific...

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It's Settled: The Oscars Red Carpet Proves This Wuthering Heights–Coded Hair Trend Is Here to Stay
NewsMar 15, 2026

It's Settled: The Oscars Red Carpet Proves This Wuthering Heights–Coded Hair Trend Is Here to Stay

The 2026 Oscars red carpet confirmed that the gothic‑wave hairstyle popularized by Margot Robbie in Emerald Fennell’s *Wuthering Heights* is now a mainstay. Celebrities including Odessa A’zion, Chase Infiniti, Auli‘i Cravalho, Bella Thorne and Ariana Greenblatt all wore variations of the...

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Kylie Jenner Went Full Jessica Rabbit at the Oscars—*This* Detail Made Her Look So 2026
NewsMar 15, 2026

Kylie Jenner Went Full Jessica Rabbit at the Oscars—*This* Detail Made Her Look So 2026

Beauty mogul Kylie Jenner attended the 2026 Oscars in a custom Schiaparelli gown that paid homage to Jessica Rabbit, featuring a plunging neckline and a keyhole cut‑out. The look was accented with approximately 200 carats of Lorraine Schwartz diamonds and styled...

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I'm Calling It: This Will Be *the* T-Shirt Style of Spring and Summer
NewsMar 15, 2026

I'm Calling It: This Will Be *the* T-Shirt Style of Spring and Summer

Raglan baseball‑style T‑shirts are being positioned as the defining casual wear for spring and summer 2026, with a wave of new arrivals across high‑street and department stores. Brands such as Zara, Old Navy, COS, and Madewell are offering long‑sleeve, short‑sleeve,...

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Not Sneakers: The Spring Shoe Trend L.A. It Girls at Forma Pilates Wear With Leggings
NewsMar 14, 2026

Not Sneakers: The Spring Shoe Trend L.A. It Girls at Forma Pilates Wear With Leggings

In Los Angeles, fashion‑forward Pilates participants are swapping sneakers for elevated flip‑flops when styling black leggings. The trend features luxe materials—leather, suede, satin—and logo‑free designs, exemplified by Kendall Jenner’s recent outing. Elevated flip‑flops have evolved from beachwear to a sophisticated...

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WWW Editors Could Write a Book on Oscars Beauty—5 Ways We'd Personally Glam Our Favorite 2026 Noms
NewsMar 13, 2026

WWW Editors Could Write a Book on Oscars Beauty—5 Ways We'd Personally Glam Our Favorite 2026 Noms

Beauty editors at WWW imagined signature makeup looks for five 2026 Oscar nominees, pairing each star with themed palettes ranging from Jessie Buckley's English rose to Teyana Taylor's chrome eyes. The piece highlights specific product suggestions, such as deep red...

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The Spring 2026 Accessory Trends That'll Bring Even the Most Boring Outfits to Life
NewsMar 13, 2026

The Spring 2026 Accessory Trends That'll Bring Even the Most Boring Outfits to Life

Spring 2026 accessory trends are reshaping everyday wardrobes, with silk capes, woven leather bags, gray socks, vintage‑inspired brooches and flat caps leading the charge. Influencer endorsements—most notably Kendall Jenner’s runway cape—have accelerated adoption across casual and formal looks. Brands from...

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These Are the Sneaker Colors Everyone Will Be Wearing in Spring 2026
NewsMar 13, 2026

These Are the Sneaker Colors Everyone Will Be Wearing in Spring 2026

Spring 2026 sneaker color trends pivot toward high‑impact hues, with metallics, lemon‑lime, Ferrari red, classic black, and retro brown leading the palette. Designers from Adidas to Miu Miu showcase these shades across retro trainers and sleek silhouettes, signaling a shift from...

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Chic New Yorkers Don't Wear Black Boots With Everything—Lately, They Wear This Timeless Chic-For-Spring Color Instead
NewsMar 11, 2026

Chic New Yorkers Don't Wear Black Boots With Everything—Lately, They Wear This Timeless Chic-For-Spring Color Instead

New York’s street style is swapping black boots for light‑brown versions as spring arrives. Chloe Sevigny highlighted the shift by pairing brown heeled boots with a navy coat at the Miu Miu Paris show. The hue offers a softer, neutral contrast that...

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Is It Just Me, or Did Harry Styles Replicate One of Our Most-Referenced French-Girl Outfit Formulas?
NewsMar 11, 2026

Is It Just Me, or Did Harry Styles Replicate One of Our Most-Referenced French-Girl Outfit Formulas?

Harry Styles was photographed in New York wearing a navy knit, mid‑wash straight‑leg jeans, black leather loafers and a leopard‑print Chanel bag, an ensemble that mirrors a frequently cited French‑girl outfit formula. The look combines understated staples—cropped jeans, a relaxed...

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Is the Bridal Suit Fall 2026’s Breakout Wedding Trend? Vivienne Westwood Thinks So
NewsMar 8, 2026

Is the Bridal Suit Fall 2026’s Breakout Wedding Trend? Vivienne Westwood Thinks So

Vivienne Westwood unveiled an ivory blazer‑skirt bridal suit at Paris Fashion Week, signaling a bold move toward non‑traditional wedding attire for Fall 2026. The ensemble, paired with bow‑adorned pumps, a cylindrical headpiece, and a radish bouquet, challenged the classic white gown...

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Look No Further: This Is the Bag Color Trend It Girls Are Wearing With Black Shoes Now
NewsMar 8, 2026

Look No Further: This Is the Bag Color Trend It Girls Are Wearing With Black Shoes Now

The 2026 fashion spotlight is on cognac‑toned handbags paired with black shoes, a look championed by It girls such as Sarah Pidgeon, Bella Hadid, and Elsa Hosk during Paris Fashion Week. The trend moves away from matching accessories, favoring a...

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FYI: Flats Look Best With This Type of Cropped Jeans
NewsMar 8, 2026

FYI: Flats Look Best With This Type of Cropped Jeans

Cropped jeans are back in 2026, highlighted by Bella Hadid’s Paris runway appearance. The article notes that flared cropped denim looks especially flattering when paired with flats such as penny loafers. In contrast, wide‑leg or capri‑style cropped jeans tend to...

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From Sweden to London, This Sweater Color Is Gaining Traction Among the Fashion Set—35 Picks Worth Adding to Your Own...
NewsMar 8, 2026

From Sweden to London, This Sweater Color Is Gaining Traction Among the Fashion Set—35 Picks Worth Adding to Your Own...

Fashion influencers worldwide are gravitating toward pink sweaters, turning the hue into a seasonal staple. The trend spans from Sweden to London, with retailers like Nordstrom, Zara, J.Crew, and Gap showcasing a spectrum of styles—from cashmere V‑necks to oversized wool...

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Saks Is Having a Legit Sale- Don't Overthink It; These Items Are Fashion Editor Approved
NewsMar 6, 2026

Saks Is Having a Legit Sale- Don't Overthink It; These Items Are Fashion Editor Approved

Saks Fifth Avenue is running a spring promotion that gives shoppers 20% off when they spend at least $250, valid through March 9. The discount is paired with a curated selection of seasonal pieces, from lightweight cashmere sweaters to floral chiffon...

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Gap Is an Editor Favorite for Spring Staples—Here's Every Under-$75 Item in My Cart From Its 40%-Off Sale
NewsMar 6, 2026

Gap Is an Editor Favorite for Spring Staples—Here's Every Under-$75 Item in My Cart From Its 40%-Off Sale

Gap is running a 40% off spring staple sale through March 10, featuring a curated selection of tops, denim and underwear all priced under $75. The promotion highlights affordable essentials such as oversized sweaters for $60, modern T‑shirts for $17, and...

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