Sunday, March 1, 2026
Market Intelligence for Retail Professionals
What's happening: Dutch Bros dominates U.S. coffee market with cold‑drink focus
Dutch Bros, the third‑largest coffee chain in the United States, operates 1,140 locations and serves roughly 90% of its beverages cold, emphasizing customizable energy drinks that appeal to Gen Z. The chain’s menu highlights high‑sugar, colorful drinks such as the Shark Attack Rebel and OG Gummy Bear Lemonade.
By focusing on customizable cold energy drinks, Dutch Bros thinks it has the formula to attract younger customers.
WSJ – U.S. Business (global/Asia spillover)
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Hardware Retailing
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