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I help ecommerce brands improve their email marketing. If you have clients asking about email and it’s not something you offer, I’d love to be your trusted referral partner.

Gamified Loyalty Programs Revive Foursquare‑style Streak Incentives
"Gamification" of loyalty programs seems pretty smart. I'm old enough to remember the old Foursquare when people could become "mayor" of a location; this Chipotle program seems to build on that theme and create incentives for streaks, frequency and spend....
Amazon's Supply Chain Shift Sparks Divergent Fulfillment Futures
Will Amazon's supply chain announcement roil ecommerce fulfillment? I'm hearing two very different things from the markets. On the one hand, many CEOs of ecommerce fulfillment companies are bullish about 2026, and continuing to grow rapidly and profitably. On the other hand, many...

Target to Assess Staff for Consistent Shopper Service
Target $TGT is planning to evaluate workers on how they greet, help out and engage with shoppers, stepping up efforts to make service in its stores more consistent - Bloomberg
Ditch Outdated Dropshipping
Dropshipping skills that died in 2026: ❌ Hunting for "winning products" on AliExpress ❌ Hiring a Shopify dev for $3k ❌ Begging UGC creators on Fiverr ❌ Writing ad copy from scratch ❌ Designing product pages manually Replaced by 1 AI agent stack you can run...

Google Merchant Center Adds Conversational Attributes for AI Mode
Google Merchant Center's new conversational attributes for AI Mode, Gemini and other AI-surfaces https://t.co/mU9iO3n3R8 https://t.co/wZksEZno2d
Validate Demand First, Then Build Your Ecom Brand
I scaled my first ecom brand to $10M in our first proper year. If I had to do it again from scratch in 12 months, here's exactly what I'd do: 1. FIND A PRODUCT WITH PROVEN DEMAND BEFORE ANYONE'S MANUFACTURING IT.
Amazon's 30‑Minute Delivery Boosts Growth via Logistics Edge
Amazon launches ultrafast 30-minute delivery in dozens of U.S. cities. $AMZN is the #ecommerce #retail leader. As it expands this delivery speed, it will grow its business. Key is using their logistics infrastructure which gives them advantage and tech. https://t.co/7sUUYiOv0S

Simple Steps to Set up Amazon Attribution Links
How I set up Amazon attribution links. I just made this so hopefully it is helpful and not too big of a hot mess. 🤣
Shopify Collects Tax, but Compliance Remains Your Responsibility
Most DTC founders think Shopify handles their sales tax. It doesn't. What Shopify actually does: - Collects tax at checkout (sometimes) - Shows you a report What Shopify doesn't do: - Register you when you hit nexus in a new state - File...
Optimized Logistics Cut Complaints 43% Amid Rapid Scaling
Scaling reveals weaknesses small businesses can hide. (Food eCommerce Brand) $3M/month… shipping delays growing fast. The backend wasn’t built for volume. We optimized logistics → customer complaints down 43%
Master Product Titles to Win UCP Organic Rankings
SEO Tip: with the rollout of UCP (Universal Commerce Protocol), the fundamentals of organic shopping are even more important. With UCP, free listings can show more prominently in search results, but you need to rank in the first instance to make...
Google's AI-Powered Universal Cart Finds Better Checkout Deals
Google’s new Universal Cart taps into AI to help you get better online shopping deals at checkout. https://t.co/z9VdRxE4kD

Everlane Sale Proves DTC Narrative Isn’t a Moat
Everlane raised over $200M, hit a $550M valuation, peaked at ~$170M revenue... and sold to SHEIN for ~$100M. That’s not just an Everlane story. It’s a warning shot for DTC apparel: brand narrative alone is not a moat. https://t.co/oqU8Hp9YZx

E‑commerce Platforms Are Becoming Retail Ecosystems, Not Mere Stores
E-Commerce Winners Are Building Ecosystems, Not Stores The stronger platforms are becoming operating systems for retail: marketplace demand, logistics, payments, advertising, AI tools, merchant software, and cross-border infrastructure. Morgan Stanley expects e-commerce to reach 27% of global retail sales by 2026, while...