Retail News and Headlines

Anheuser-Busch Completes Its $490M BeatBox Acquisition

Anheuser‑Busch completed a $490 million acquisition of 85% of Austin‑based RTD brand BeatBox, finalizing a deal announced in December. BeatBox, which posted over $340 million in retail sales and a 50% revenue jump last year, joins AB InBev’s expanding Beyond Beer portfolio that already includes Cutwater Spirits and Nutrl Vodka Seltzer. The transaction includes an option to acquire the remaining 15% stake after five years, giving the brewer a foothold in the fast‑growing fruit‑forward ready‑to‑drink segment.