Ahold Delhaize in Figures: Key Figures From the Annual Report

Why It Matters

The profit‑making e‑commerce milestone validates the chain’s digital transformation, while sales growth strengthens its market position in a competitive grocery sector.

Key Takeaways

• Total sales €92.4 billion, +5.9% comparable growth
• Online revenue €10.3 billion, +13.3% year‑over‑year
• E‑commerce achieved profitability on fully allocated basis
• Weekly customer reach 77 million across channels

Pulse Analysis

Ahold Delhaize reported €92.4 billion in total sales for 2025, a 5.9% rise on a comparable‑goods basis. The growth outpaced many Western grocery chains that have struggled with inflationary pressure and shifting consumer habits. By expanding both its brick‑and‑mortar footprint and its private‑label portfolio, the Dutch‑Belgian group reinforced its revenue engine while maintaining solid operating margins. Analysts note that the incremental sales stem largely from price‑elastic categories such as fresh produce and convenience items, which helped offset slower growth in discretionary segments.

The 13.3% jump in online sales to €10.3 billion marks the first year the e‑commerce division turned a profit on a fully allocated basis. This achievement reflects the company’s sustained investment in digital fulfillment, including automated warehouses and last‑mile delivery partnerships. Profitability removes a long‑standing drag on the group’s bottom line and positions Ahold Delhaize to compete more aggressively with pure‑play players such as Amazon Fresh and Ocado. Industry observers expect the digital margin to improve further as scale drives lower fulfillment costs.

Serving 77 million customers each week, the retailer demonstrates a broad omnichannel reach that fuels cross‑selling opportunities and data‑driven personalization. CEO Frans Muller’s 4% salary increase, while modest, signals confidence in the strategic direction without triggering shareholder backlash over excessive pay. Looking ahead, Ahold Delhaize plans to deepen its private‑label assortment and accelerate sustainability initiatives, aiming to capture higher margin growth and meet rising consumer demand for ethical products. The combination of profitable e‑commerce, steady top‑line growth, and disciplined cost management positions the group for resilient performance in 2026 and beyond.