Akeneo PX Pulse Data Reveals How Transparency and Data Have Become Retail’s Most Valuable Currency

Why It Matters

Retailers must upgrade product data quality and omnichannel consistency to protect conversion rates and build loyalty, especially as resale channels demand the same transparency as new‑product sales.

Key Takeaways

• 41% expect proactive sustainability disclosures.
• 72% trust brands with transparent supply chains.
• 77% look for sustainability info during shopping.
• Missing data halves conversion; size, fit biggest gaps.
• 60% interest in re‑commerce; 44% bought pre‑owned.

Pulse Analysis

Sustainability has moved from a niche concern to a baseline requirement in retail, reshaping how brands communicate product value. Modern shoppers evaluate environmental impact alongside price and quality, and the data shows that clear, credible information can lift trust for 72% of consumers. This shift forces retailers to treat sustainability attributes—materials, origin, carbon footprint—as essential product data, not optional marketing copy. By integrating these details into product information management (PIM) systems, brands can reduce friction and capture the growing segment that actively seeks eco‑friendly choices.

The operational challenge lies in delivering consistent, attribute‑level data across every touchpoint. Retailers must ensure that packaging, e‑commerce sites, product detail pages, and even third‑party marketplaces reflect the same sustainability facts. Structured data models and automated enrichment tools become critical, especially as re‑commerce adds layers of complexity with multiple product lifecycles, conditions, and histories. Accurate, up‑to‑date information not only prevents the 50% conversion loss tied to missing size or fit details but also safeguards the brand’s reputation when consumers compare new and pre‑owned offerings.

Looking ahead, transparency will be a decisive competitive advantage. Brands that embed robust data governance into their PIM and master data management (MDM) strategies will differentiate themselves in a market where 60% of shoppers are increasing interest in resale. Investing in scalable data pipelines, real‑time updates, and cross‑channel synchronization will enable retailers to meet consumer expectations, drive loyalty, and capture the revenue potential of both sustainable and second‑hand product segments.