Amazon Begins Grocery Delivery for Cub

Why It Matters

The partnership expands Amazon’s grocery footprint into a new regional market while giving Cub national exposure, intensifying competition with Walmart and other omnichannel retailers.

Key Takeaways

• Amazon now delivers Cub groceries in Twin Cities
• Free delivery on orders over $25, Prime not required
• Same‑day and scheduled delivery options available
• Cub gains broader reach without expanding its own logistics
• Amazon leverages platform after closing Fresh and Go stores

Pulse Analysis

Amazon’s latest collaboration with Cub Foods marks a strategic push into the Midwest grocery market, leveraging its massive e‑commerce infrastructure to bring local supermarket selections to a broader audience. By integrating Cub’s inventory into the Amazon app, shoppers can browse thousands of items—from fresh produce to private‑label staples—while enjoying two‑hour delivery windows and free shipping on orders above $25, regardless of Prime status. This seamless blend of online convenience and traditional grocery offerings underscores Amazon’s commitment to omnichannel retail, especially after the recent closure of its Amazon Fresh and Go concepts.

The partnership also signals a competitive shift in the grocery sector, where Amazon now rivals Walmart not only in overall revenue but also in last‑mile delivery capabilities. Walmart’s $713.2 billion revenue trail behind Amazon’s $716.9 billion highlights the scale at which Amazon can invest in logistics, enabling same‑day fulfillment that rivals brick‑and‑mortar chains. By adding Cub to its roster alongside Whole Foods, Amazon deepens its market penetration, offering consumers more localized choices while consolidating its position as a dominant player in fresh food delivery.

For Cub, the alliance provides a cost‑effective avenue to expand its customer base without building its own delivery network. Local shoppers benefit from faster, more flexible fulfillment options, while Cub can focus on inventory and in‑store experience. As Amazon continues to refine its grocery strategy, the Cub partnership may serve as a blueprint for future collaborations with regional chains, potentially reshaping how Americans shop for food across the country.