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RetailNewsCettire in the Red Amid Weak US Performance, Shares Plunge
Cettire in the Red Amid Weak US Performance, Shares Plunge
RetailEarnings CallsFinance

Cettire in the Red Amid Weak US Performance, Shares Plunge

•February 26, 2026
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Inside Retail Australia
Inside Retail Australia•Feb 26, 2026

Why It Matters

The swing to loss and deteriorating liquidity highlight heightened risk for online luxury retailers facing trade‑policy headwinds, prompting investors to reassess valuation and cash‑flow sustainability.

Key Takeaways

  • •Net loss $1.1M vs $4.7M profit prior year
  • •US sales down; tariffs increased duties
  • •Adjusted EBITDA fell 28% to $8.7M
  • •Active customers dropped 12% to 613k
  • •Shares fell 13% to $0.39 after results

Pulse Analysis

Cettire’s recent performance underscores how volatile trade policy can reverberate through the online luxury sector. The removal of the de‑minimis exemption in the United States effectively raised duty rates on high‑value apparel, eroding price competitiveness in Cettire’s largest market. Coupled with lingering inflation and muted consumer confidence, these macro forces have compressed demand for discretionary luxury goods, forcing the Australian‑based retailer to confront a harsher pricing environment than anticipated.

Financially, the company’s shift from a $4.7 million profit to a $1.1 million loss reflects both top‑line pressure and margin compression. Adjusted EBITDA’s 28% decline to $8.7 million signals tighter cash generation, while a 12% fall in active customers points to reduced shopper frequency. Moreover, Grant Thornton’s audit revealed liabilities exceeding current assets by $51.6 million, raising red flags about short‑term solvency and the ability to fund ongoing operations without external capital.

Looking ahead, Cettire’s management remains confident that the fourth quarter will see a rebound as US trade policy stabilises and promotional activity eases. The firm emphasizes a self‑funding growth model, aiming to preserve cash while expanding market share outside the United States, where sales grew 13%. Investors will watch closely for evidence of improved cash conversion and a reversal of the asset‑liability imbalance, as the broader luxury e‑commerce landscape continues to navigate post‑pandemic consumer shifts.

Cettire in the red amid weak US performance, shares plunge

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