Is Your Brand Scented?

Summary

The episode explores the booming scent‑marketing industry through conversations with Evin Ellis of ScentAir and Caroline Fabrigas of Scent Marketing, Inc., highlighting how brands translate core values into signature aromas for hotels, retail, and public spaces. It details the custom development process, curated scent libraries, and the rise of direct‑to‑consumer home fragrance lines like Tocca and Scentfluence. Experts emphasize scent as an invisible brand logo that drives mood, behavior, and loyalty, with a global market estimated at $3 billion. The discussion also touches on the psychological research supporting ambient fragrance’s impact on consumer experience.