Munro Footwear Group Goes Live with Fluent Order Management, Supported by Amblique

Why It Matters

The platform sharpens MFG’s omnichannel efficiency, cuts delivery expenses and lifts margins, while setting a new standard for inventory visibility in Australian retail.

Key Takeaways

• Fluent Order Management now live across 240 MFG locations
• Unified inventory view enables ship‑from‑store fulfillment
• Configurable sourcing rules optimise stock rotation and delivery costs
• Click & Collect and multichannel refunds now streamlined
• Supports MFG’s broader digital transformation agenda

Pulse Analysis

Munro Footwear Group’s decision to go live with Fluent Order Management marks a significant step in the retailer’s omnichannel evolution. By partnering with Amblique and leveraging Fluent Commerce’s Distributed Order Management (DOM) platform, MFG can synchronize inventory across more than 240 stores, its e‑commerce sites and a state‑of‑the‑art distribution centre. The move reflects a broader shift among Australian apparel and footwear chains toward cloud‑native, real‑time supply‑chain solutions that promise greater agility in a market where consumer expectations for rapid, flexible delivery are accelerating.

The new system delivers a single, accurate view of stock, enabling ship‑from‑store and click‑and‑collect orders to be sourced from the most profitable location. Configurable sourcing rules let MFG prioritize older inventory, low‑sell‑through items or the nearest store, reducing last‑mile costs and improving sell‑through rates. Enhanced features such as real‑time store availability, order revisions and multichannel refunds tighten the customer experience, while the automation of fulfillment workflows frees staff to focus on value‑added activities, ultimately expanding margins.

From an industry perspective, MFG’s rollout showcases how mid‑size retailers can achieve enterprise‑grade supply‑chain efficiency without the scale of global giants. The integration of Fluent’s DOM with Amblique’s implementation expertise demonstrates a replicable model for brands seeking to modernise legacy ERP stacks. As Australian retailers continue to invest in digital POS, automated warehouses and AI‑driven demand forecasting, the ability to orchestrate orders across channels will become a competitive differentiator, driving both cost savings and loyalty in an increasingly fragmented retail landscape.