NOMO’s Biggest Ever Easter Range Secures Free From Award Wins

Why It Matters

The wins reinforce NOMO’s leadership in the fast‑growing free‑from chocolate segment and signal strong consumer demand for premium, allergen‑free Easter treats. Retailers gain a proven, high‑margin category to attract health‑conscious shoppers during the peak holiday period.

Key Takeaways

• NOMO wins multiple gold awards at Free From Easter Awards.
• Introduces four new free‑from Easter products.
• Range available across major UK supermarkets and online.
• Highlights growth in free‑from chocolate market.
• Innovation focuses on flavor and gifting formats.

Pulse Analysis

The free‑from confectionery market has accelerated as consumers seek indulgence without common allergens. NOMO’s recent sweep at the Free From Easter Awards underscores how brands can combine taste, novelty, and dietary safety to capture holiday spend. By securing gold in categories ranging from family‑friendly eggs to kids’ gifting, NOMO demonstrates that allergen‑free chocolate is no longer a niche; it now competes directly with traditional offerings on flavor and presentation.

NOMO’s 2026 Easter portfolio expands choice with four fresh launches, such as the Salted Popcorn Egg and Crispy Toffee Bunny, alongside enduring favorites like the Cookie Dough Bunny. Each product adheres to strict free‑from standards—no dairy, gluten, egg, or nuts—while delivering bold flavor profiles and eye‑catching packaging designed for gifting. The breadth of formats, from mini bars to hunt packs, aligns with retailer strategies to maximize shelf impact and impulse purchases during the high‑traffic Easter window. Placement in Tesco, ASDA, Sainsbury’s, Morrisons, Waitrose, Co‑op, Aldi and the brand’s own e‑commerce channel ensures wide consumer reach.

For the broader industry, NOMO’s success signals a shift toward premium, health‑focused confectionery that does not compromise on experience. Competitors may accelerate R&D into allergen‑free innovations, while retailers can leverage award‑winning lines to differentiate their seasonal assortments. As free‑from demand continues to rise, brands that pair scalable production with creative flavor engineering—like NOMO—are poised to dominate the next wave of holiday confectionery sales.