More than 40 Heartland Retailers Tap Grants and Programmes to Uplift Business

Why It Matters

The initiative shows how targeted subsidies can revive neighborhood retail, yet lingering labour and closure challenges underscore the need for deeper support to preserve Singapore’s distinctive heartland commerce.

Key Takeaways

• Over 40 heartland retailers secured Enterprise Singapore grants for upgrades
• Some businesses reported up to 20% revenue growth post‑makeover
• Manpower shortages and closure costs deter many retailers from participation
• Funding now covers 70% of project costs, up from 50%
• Advisors engage shops, emphasizing community bonds to sustain heartland mix

Summary

Enterprise Singapore has rolled out a grant programme that more than 40 heartland retailers have tapped over the past year to fund store makeovers and community‑focused events.

Participating shops report higher footfall and revenue gains of up to 20 %. A bike shop in Tampines used a grant to launch a road‑show on a hard court, drawing hundreds of residents, while a newly rebranded café in Serangoon saw a surge of social‑media buzz and increased patronage.

Business advisors stress that the support extends beyond funding – they help owners navigate closure costs and manpower constraints. The programme’s financial backing has been boosted to cover 70 % of project expenses, up from the previous 50 % threshold.

Despite these gains, many retailers remain hesitant due to staffing shortages and the short‑term loss of sales during renovations. Policymakers worry that unchecked chain expansion could erode the unique mix of heartland shops, making the continued emphasis on community bonds crucial for sustaining local economies.

Original Description

More than 40 heartland retailers have tapped support from Enterprise Singapore in the past year to fund store makeovers and community events. Some have seen higher footfall and up to 20 per cent increase in revenue. Still, the trade association says challenges like manpower strains and the cost of short-term closures are holding some back. Beatrice Yap tells us more.