Rethinking Value Beyond Price | Retail and Consumer Products Outlooks 2026 | Deloitte Insights

Why It Matters

Understanding MVP drivers lets companies capture higher intent and market share, while giving investors a data‑rich signal of future earnings.

Key Takeaways

• 40% of U.S. consumers are value‑seeking, spanning all income levels.
• Value goes beyond low price, emphasizing quality, trust, and attitude.
• More‑value‑for‑price (MVP) brands achieve higher purchase intent and share shift.
• MVP drivers differ by sector: checkout speed in grocery, service in hotels.
• Wall Street uses MVP metrics as alternative data for investment decisions.

Summary

Deloitte’s Retail and Consumer Products Outlook 2026 introduces a new “more‑value‑for‑price” (MVP) framework to decode the growing segment of value‑seeking consumers.

The study finds roughly 40 % of U.S. shoppers—and almost half globally—prioritize value that extends beyond low price, looking for quality, trust and a respectful attitude. Income is not a barrier: one‑quarter of households earning over $200 K qualify as value seekers.

Examples span sectors: grocery shoppers reward faster checkout and helpful associates; luxury hotels win with superior service and location; automotive dealers gain loyalty through trusted, smooth service experiences. Regression analysis of 3,600 brands confirms these non‑price drivers lift net purchase intent.

Brands that rank above the price‑value line see higher three‑year purchase intent, a measurable share shift (e.g., 2 % in grocery), and a strong correlation with economic value over EBITDA. Executives and investors are already using MVP metrics as alternative data, making it a strategic priority for growth.

Original Description

What makes a MVP (more value for price) brand? The way consumers define value is evolving, prompting leaders to rethink how pricing, experience, and brand perception come together.

🔬Dive deeper into Deloitte’s research on the value-seeking consumer: https://delo.tt/6059B6ffrv

🎥 In this video, Justin Cook, US consumer products research leader at Deloitte Consumer Industry Center, and Steve Rogers, managing director at Deloitte Consumer Industry Center, discuss insights from a large-scale research effort in collaboration with HundredX, analyzing 3,600 brands and nearly a million consumer data points to understand how value-seeking behavior is changing across income groups and markets.

🔎 Key takeaways for executives:

• Why value-seeking behavior spans all income levels, including higher-income households

• How value extends beyond price into quality, trust, and customer experience

• What the more-value-for-price framework reveals about how brands compete across price tiers

• How non-price drivers such as service, convenience, and brand attitude influence consumer decisions

• What sector-specific factors, including checkout speed in grocery and service experience in automotive and hotels, may shape perceived value

• What the data suggests about purchase intent, share shifts, and potential links to economic value

0:00 Value-Seeking Consumer Trends in Retail and Consumer Products

2:29 Why Value Does Not Mean Cheap: More Value for Price Explained

3:55 Top Value Drivers Beyond Price: Quality, Trust, and Customer Experience

5:08 Grocery Retail Value Strategy: Checkout Speed, Service, and Convenience

6:10 Hotel and Automotive Brand Differentiation Through Non-Price Value

7:32 How More-Value-for-Price Brands Drive Purchase Intent, Share Shift, and Growth

This discussion may help leaders reassess how their organizations define and deliver value in an increasingly competitive and value-conscious environment.

👉 For more insights, dive into the 2026 Retail Industry Global Outlook: https://delo.tt/6050B6ffra

👉 And the 2026 Consumer Products Industry Global Outlook:

https://delo.tt/6051B6ffrx

🔔Subscribe for more insights from Deloitte Insights on consumer trends, strategy, and the future of retail and consumer products.

Topics covered in this video:

value-seeking consumer, more-value-for-price framework, pricing strategy and value perception, non-price drivers of value, consumer behavior trends, brand differentiation, customer experience, trust and quality drivers

#ConsumerBehavior #RetailStrategy #PricingStrategy #CustomerExperience #ValueCreation #BusinessStrategy #DeloitteInsights

━━━━━━━━━━━━━━━━━━━━━━━

● Visit Deloitte Insights: https://delo.tt/6052BBrhnM

● Subscribe to our Newsletters: https://delo.tt/6053BBrhn3

● Follow us on LinkedIn: https://delo.tt/6054BBrhnO