Dürr Installs Its Paint Shop of the Future for First Saudi Automotive Company

Why It Matters

The project gives CEER a decisive advantage in the nascent Saudi EV market while advancing industry benchmarks for energy‑efficient, customizable painting, supporting Saudi Vision 2030’s local manufacturing and decarbonisation goals.

Key Takeaways

• Modular paint boxes replace traditional rigid lines
• AGVs transport bodies flexibly based on demand
• EcoInCure ovens cut heating time by 30%
• EcoPaintJet Pro eliminates masking, reduces paint waste
• DXQ MOM system enables predictive maintenance analytics

Pulse Analysis

Dürr’s Paint Shop of the Future marks a significant shift from conventional paint lines to a modular, box‑based architecture that can be reconfigured on demand. By consolidating interior and exterior coating steps into a single EcoProBooth, the system reduces cycle times and enables rapid model changes—an essential capability for CEER as it expands its EV portfolio. The integration of autonomous guided vehicles ensures continuous material flow, minimizing bottlenecks and supporting the high‑mix, low‑volume production model that modern electric‑vehicle manufacturers require.

Sustainability is woven into every component of the new facility. The EcoInCure ovens heat vehicle bodies from the inside, slashing heating duration by up to 30 percent and lowering overall electricity consumption. Coupled with the Oxi.X RV regenerative thermal oxidation unit, exhaust gases are purified without flame combustion, eliminating harmful by‑products. Meanwhile, the award‑winning EcoPaintJet Pro delivers overspray‑free, two‑tone finishes without masking tape, cutting paint usage and plastic waste while offering premium customization options for Saudi consumers.

Digitalization completes the smart‑factory equation. Dürr’s DXQ suite, anchored by the DXQcontrol MOM platform, provides over 50 functions ranging from production planning to predictive analytics. Real‑time data feeds enable operators to forecast component wear, link quality outcomes to specific process parameters, and proactively address downtime. For the broader Saudi automotive ecosystem, this deployment showcases how advanced German engineering can accelerate local value‑chain development, align with Vision 2030’s industrial diversification targets, and set a new benchmark for eco‑efficient, high‑tech vehicle manufacturing in the region.