Competition Is Really Heating Up in Our Market. What Should We Do?

Summary

Jason Lemkin warns that intensifying SaaS competition requires measured diagnosis and an aggressive, customer‑focused response rather than panic. He advises tracking win/loss rates, doubling down on top customers, accelerating feature gap fixes, and hunting for a 10x differentiator, while emphasizing hard work—remixing teams and squeezing incremental 10–20% gains—to defend share. The payoff is material: sustained execution can meaningfully widen growth trajectories (e.g., 100% vs. 85% YoY compounds into roughly double the business over five years).