If Your CRO, CCO or CPO Doesn’t Meet With Customers Their First Week On The Job … Move On. Apologize, But Let Them Go.

Summary

SaaStr founder Jason Lemkin warns that a newly hired CRO, CCO or CPO must meet with customers in their first week, or the company should apologize for the mis‑hire and let them go. He says skipping direct customer interaction signals a lack of urgency and will impede alignment across sales, product, and customer success. Recruiting senior revenue leaders often takes months, so a mis‑hire is especially expensive. Lemkin urges firms to act quickly, own the mistake, and replace the executive to protect growth momentum.