NEW: AI Tool & Social Network Usage Graphs Are in SparkToro

NEW: AI Tool & Social Network Usage Graphs Are in SparkToro

Rand Fishkin
Rand FishkinNov 18, 2025

Summary

The post announces a major upgrade to SparkToro’s data visualizations, now showing the exact percentage of a target audience that uses specific search engines, AI tools, and social networks rather than just country‑level averages. It highlights the ability to customize charts by adding or removing platforms with a few clicks, facilitating narrative building. The author frames this as a response to user requests and invites feedback for further improvements.

NEW: AI Tool & Social Network Usage Graphs are in SparkToro

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