The Most In-Demand AI Services Businesses Will Pay For in 2026

AI is no longer experimental for businesses. It is operational.

In 2026, the companies spending the most on AI will not be chasing novelty. They will be paying for outcomes. More time. More revenue. Less exposure. Less chaos.

This is the critical shift founders need to understand. The market is moving away from AI as a feature and toward AI as infrastructure. Businesses do not want more software to manage. They want fewer problems to think about.

The AI services that win in 2026 are the ones that attach directly to expensive pain. They target buyers who already spend money and markets that continue to grow regardless of trends.

The following AI service businesses are already in demand today. That demand is accelerating, not slowing down.

Key Takeaways

Businesses pay for AI services that remove friction, not showcase technology.
The strongest AI services attach to time savings, revenue creation, or risk reduction.
Service-based AI models scale faster than products because learning is monetized.
High-income buyers value outcomes more than implementation details.
Regulation, automation, and distribution are driving long-term AI spend.
The best AI services feel boring on the surface and essential in practice.

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AI Virtual Assistant Services

AI Virtual Assistant Services Are Becoming a Business Necessity

Why demand is accelerating

Founders and operators are overwhelmed with low-value work. Email, scheduling, research, and coordination consume hours that should be spent on growth.

AI-powered virtual assistant services combine automation with human oversight to remove that burden. This is not a luxury purchase. It is a capacity unlock.

As stated directly in the source, “helping them get out of their email, scheduling, small tasks, running errands, research project, automation in general.”

Why businesses pay for this

Time savings are immediately measurable
Costs are predictable and recurring
Value increases as trust and scope expand

The global virtual assistant market continues to grow rapidly, driven by founders who value time over money.

Helping them get out of their email, scheduling, small tasks, running errands, research project, automation in general.

Dan Martell

AI Content Repurposing Services Solve the Distribution Problem

The real bottleneck

Most businesses already create content. Almost none distribute it well.

AI content repurposing services turn long-form material into platform-specific assets across video, social, and written channels. This increases reach without increasing production time.

The demand exists because attention is fragmented. Businesses must show up everywhere, consistently, or they disappear.

As clearly stated, “everyone in 2026 is going to need more content, but editing that content, it takes way too freaking long.”

Why this service sticks

Content already exists, reducing friction
Distribution multiplies return on effort
Founders outsource what they do not enjoy

This service aligns directly with the growth of the creator and education-driven economy.

AI Automation and Implementation Agencies Fix Broken Operations

Where businesses struggle

Most companies use dozens of tools that do not talk to each other. Data is fragmented. Processes are manual. Teams are reactive.

AI automation services connect systems, automate workflows, and remove operational drag. This includes CRM automation, scheduling logic, internal reporting, and AI-powered communication.

The value is not automation for its own sake. The value is speed and clarity.

Why budgets are allocated here

Automation reduces headcount pressure
AI lowers implementation complexity
Improvements compound over time

Businesses pay because inefficiency is expensive and visible.

AI Lead Generation Services

AI Lead Generation Services Tie Directly to Revenue

Why this category never slows down

Every business needs customers.

AI-powered lead generation services use AI to research prospects, qualify them, run outreach, and book meetings. When executed properly, this turns marketing spend into predictable pipelines.

This is one of the most straightforward value exchanges in business.

Why pricing power is strong

Revenue impact is clear
Performance-based models increase trust
Switching costs rise once systems are embedded

This service attracts businesses that already spend on ads and outbound.

Hackers are using AI, too. So, most businesses can’t even keep up because the hackers are using AI to attack them.

Dan Martell

AI-Powered Cybersecurity Services Are No Longer Optional

The new threat reality

AI has changed cybersecurity. Attacks are faster, more convincing, and harder to detect. Social engineering, voice cloning, and deepfakes are now common.

Managed detection and response services powered by AI help businesses monitor threats and respond in real time.

This is defensive spending. It does not get cut.

Why companies commit long term

Breaches destroy trust and reputation
Compliance requirements are increasing
Executives want peace of mind

Cybersecurity services scale with risk, and risk is increasing.

Responsible AI Governance and Compliance Services Are Mandatory Spend

Why regulation creates demand

As AI becomes embedded in decision-making, governments respond with regulation. Businesses must now prove that their AI systems are safe, compliant, and trustworthy.

This creates a non-negotiable requirement for governance, audits, and documentation.

Large organizations cannot afford to get this wrong.

Why this is the highest-leverage service

Buyers are enterprises with deep budgets
Engagements are strategic and recurring
Demand increases as regulation expands

This service rewards people who understand policy, risk, and systems rather than tools.

Conclusion

The AI services businesses will pay for in 2026 are not built around novelty. They are built around necessity.

Time pressure, revenue pressure, and regulatory pressure are increasing. AI services that relieve those pressures will continue to attract budget regardless of trends.

The opportunity is not to build something clever. It is to build something useful, durable, and aligned with demand.

Pick a service that solves an expensive problem. Commit to it fully. Use AI to compound your execution.

That is where the real opportunity sits heading into 2026.

Frequently Asked Questions

What AI services will businesses spend the most on in 2026?

Services tied to time savings, revenue generation, and compliance will attract the largest budgets.

Are AI services more profitable than AI software?

Early on, yes. Services allow operators to get paid while learning and adapting to real-world needs.

Do businesses prefer AI tools or AI services?

Most businesses prefer outcomes. Services remove the burden of implementation and management.

Which AI service has the lowest barrier to entry?

AI virtual assistant and content repurposing services require the least upfront investment.

Which AI service targets the largest clients?

Responsible AI governance and cybersecurity services typically serve enterprise buyers.

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More Resources

Full Transcript

The 6 Most Profitable AI Businesses to Start in 2026

https://www.youtube.com/watch/X_X7WE1JBRg

00:00:00.160 What’s the most profitable AI business

00:00:02.080 you can start before 2026? As someone

00:00:04.240 who’s built several multi-million dollar

00:00:06.000 AI companies inside of Martell Ventures,

00:00:08.160 I’m going to break down the six AI

00:00:09.840 businesses I’d personally start if I was

00:00:11.920 building from scratch in 2026. I’ll even

00:00:14.320 prove to you how real market data and

00:00:16.320 expert projections show why these

00:00:18.160 industries are set to explode in 2026.

00:00:20.400 And I won’t just tell you what they are.

00:00:22.080 I’ll show you how much it costs to start

00:00:24.160 and how easy they are to learn. I’ll

00:00:26.000 also break down how much income

00:00:27.680 potential each one of these businesses

00:00:29.279 have so you can pick the best one for

00:00:31.039 you. Now, this isn’t some get-richqu AI

00:00:33.840 hype. These are real databacked

00:00:35.920 opportunities that you can start today.

00:00:38.000 They’re growing fast and they’re only

00:00:39.760 getting bigger. So, let’s get into it.

00:00:41.440 Number six, AI powered virtual assistant

00:00:44.079 business. The reason why a virtual

00:00:46.239 assistant business using AI is the most

00:00:48.559 valuable is because all rich people need

00:00:50.800 more time. helping them get out of their

00:00:53.280 email, scheduling, small tasks, running

00:00:55.680 errands, research project, automation in

00:00:57.760 general, using the virtual assistant

00:00:59.840 angle, which is a large category, is a

00:01:02.320 smart way to make a lot of money. The

00:01:04.239 cost is low to start cuz you essentially

00:01:06.240 can use Chad GBT or Gemini or even an

00:01:08.799 app like Fixer to teach it to you. The

00:01:10.880 effort to start is low. There’s no

00:01:12.479 special skill or setup or certifications

00:01:14.880 needed. And then the income potential is

00:01:16.799 pretty cool. If you manage four or five

00:01:18.799 clients, people today are charging and

00:01:21.040 making 10 to 20k a month helping these

00:01:23.520 companies or these people get their time

00:01:25.360 back. Now, before we go any further, I

00:01:27.040 want you to know there’s two key boxes

00:01:28.799 that I always check to make sure the

00:01:30.720 opportunity is good right now, but even

00:01:32.960 more importantly, it’s still going to be

00:01:34.320 good long term. The first one is the

00:01:36.079 buyer. Is the person that I’m selling to

00:01:38.640 a highinccome buyer? See, we want to

00:01:40.479 sell to people who will part with their

00:01:42.240 money easier. To make money, you want to

00:01:44.560 solve rich people problems. The second

00:01:46.560 is, is the market growing? Choosing the

00:01:48.799 right market is more than half the

00:01:50.240 battle. You want to find one that’s

00:01:51.520 growing, not dying. So, let’s break it

00:01:53.360 down for the AI virtual assistant

00:01:54.880 opportunity. The buyer, does it check

00:01:57.040 off? They’re a busy business owner and

00:01:58.960 they’re creators. These are people who

00:02:00.479 value time over money. Second one is

00:02:02.799 their growth. According to studies, the

00:02:05.040 VA market will pass $30 billion per year

00:02:08.878 by 2030. It’s growing 20% each freaking

00:02:12.160 year. So, that box is checked for sure.

00:02:14.560 If you’re an entrepreneur watching this,

00:02:16.239 here’s something I can tell you from

00:02:17.599 experience. You shouldn’t be sorting

00:02:19.920 emails, booking calls, answering

00:02:22.000 questions that someone else could have

00:02:23.680 handled for you. You need to focus on

00:02:25.840 what actually grows your business.

00:02:27.680 That’s why getting an assistant isn’t a

00:02:29.599 luxury, it’s a freaking necessity. I

00:02:32.080 spent years refining my internal

00:02:34.239 executive assistant playbook, and it’s

00:02:35.920 the exact same system I use for my team

00:02:38.160 and I give to clients I coach. It breaks

00:02:40.160 down exactly what they should be doing

00:02:41.760 to buy back 20, 25, 30 hours a week of

00:02:45.120 your time, and I want to give it to you

00:02:46.480 for free. So, just scan the QR code on

00:02:48.319 the screen or just click the link in the

00:02:49.920 description below and I’ll send you over

00:02:51.280 a copy right now. Doing simple admin

00:02:53.280 work for busy people, that’s a great

00:02:55.040 start for a business. But what if you’d

00:02:57.040 rather build a business that lets you

00:02:58.480 flex your creative side while printing

00:03:00.480 cash in 2026? Number five, an AI content

00:03:04.000 repurposing service. This one’s cool.

00:03:06.400 You essentially can use AI to turn long

00:03:09.440 video clips, podcasts into short clips

00:03:11.920 on Tik Tok, carousel post, Instagram

00:03:14.400 posts, YouTube posts. Like there’s so

00:03:16.879 many other publishing platforms that

00:03:19.200 most business owners are only using like

00:03:21.200 one or two at max when there’s literally

00:03:24.000 17. So they’ll pay you to take the

00:03:26.560 existing content they’ve already

00:03:27.840 produced to publish it everywhere else

00:03:30.239 in their voice, in their design style,

00:03:32.080 and their content structure. See,

00:03:33.920 everyone in 2026 is going to need more

00:03:36.239 content, but editing that content, it

00:03:38.239 takes way too freaking long. Using AI

00:03:40.480 can make it 10 times faster, and you can

00:03:42.799 be the person making the money. If

00:03:44.239 you’re a creative person and you love to

00:03:46.239 design, you love to edit, you love to

00:03:48.159 live on this world of YouTube or Tik

00:03:50.000 Tok, imagine getting paid to be there.

00:03:53.200 If you got paid to do the thing you do

00:03:55.040 when you procrastinate, that is the

00:03:56.640 perfect job. And I know a lot of people

00:03:58.480 that would make a killing in this

00:04:00.000 opportunity, but aren’t even aware of

00:04:01.599 it. So the cost, the cool part is it’s

00:04:03.920 relatively low. It just requires finding

00:04:06.000 some customers. You can use a lot of

00:04:07.599 these free open tools. A lot of my

00:04:09.680 friends are using like opusclips.com or

00:04:11.599 descript.com. They all have free plans,

00:04:13.760 so you can start off with those. The

00:04:15.360 effort to build the business, it’s

00:04:17.120 medium. There are tools. They’re easy to

00:04:19.040 learn. If you have a creative

00:04:20.000 background, cool. But you may need to

00:04:21.839 acquire the taste side of it to kind of

00:04:23.840 direct them to make the outputs feel

00:04:25.840 really good. Especially if your client

00:04:27.360 has like this discerning like this is

00:04:29.280 our brand guideline and it has to be

00:04:30.880 perfect. You’re going to have to learn

00:04:32.800 how to make the tools output match to

00:04:35.199 your customers. And then the income

00:04:36.800 potential is actually pretty cool

00:04:38.479 because it’s a lot higher. I know people

00:04:40.160 that are making 10 to $30,000 a month

00:04:43.120 with only 5 to 7 monthly clients based

00:04:45.440 on the rates from AI editing agencies

00:04:47.440 today in the market. The ceiling here is

00:04:49.280 a lot higher. One person can make real

00:04:51.600 money if you start this business. Most

00:04:53.680 people don’t realize this, but I only

00:04:55.360 spend three hours a week creating

00:04:57.199 content. This video, my Instagram, all

00:04:59.680 my Tik Tok, everything. Three hours. The

00:05:02.160 way I do it is we actually as a team use

00:05:04.320 a combination of a bunch of tools that

00:05:06.160 captures like my calls and my

00:05:07.919 conversations, my internal trainings,

00:05:09.919 and then repurposes that into the

00:05:11.840 newsletter that I write, the carousel

00:05:13.840 posts. It’s literally taking what I’m

00:05:15.840 already doing and then creating content

00:05:18.080 with it. Most of your clients think

00:05:20.479 creating content is hard until you show

00:05:22.320 them this process and use these tools

00:05:24.479 and then they’re going to be thankful

00:05:25.600 that you showed up in their life. So, we

00:05:27.199 always check two things. First off, the

00:05:29.120 buyer. The truth is content creators,

00:05:31.680 coaches, people that are using

00:05:33.360 education-based marketing, they have

00:05:35.520 money because they have a business. So,

00:05:37.520 the buyer’s there. And the other side,

00:05:39.600 growth. Well, according to Goldman

00:05:41.360 Sachs, the creator economy is actually

00:05:43.600 going to jump to 480 billion. So, it’s

00:05:46.160 already big and it is going to get

00:05:47.840 bigger. And if you get on that wave,

00:05:49.680 you’re going to get to ride it. So, it

00:05:51.039 checks the two boxes and for you

00:05:52.479 creatives out there, this is the

00:05:53.919 opportunity for you. Editing videos for

00:05:55.919 creators, it’s super fun and it’s a

00:05:57.759 great way to make a bunch of money in

00:05:58.880 2026. But if you want to work with the

00:06:01.360 companies that have the bigger budgets

00:06:03.120 and have big problems to solve, that’s

00:06:05.039 where the next one comes in. Number

00:06:06.639 four, AI implementation and automation

00:06:09.039 agency. Helping a business automate

00:06:11.919 their workflows, save them time,

00:06:14.000 generate leads, essentially use anything

00:06:16.080 that is a business process and automate

00:06:18.560 it with AI is the next level of

00:06:21.600 opportunity. Every kid that comes up to

00:06:23.440 me and they’re like, I want to start a

00:06:24.400 business. I don’t know what to start. AI

00:06:26.080 automation company, AI automation

00:06:27.759 agency, AI automation. Why? You could go

00:06:30.160 give a university 10020, 200, $300,000.

00:06:33.360 or you could go find clients that need

00:06:35.199 you to implement what I’m going to teach

00:06:36.639 you so that you can get paid to learn by

00:06:40.080 helping them and then make your life

00:06:42.240 futureproof by understanding the skills

00:06:44.160 that are going to make you most relevant

00:06:45.520 for the future. And what people forget

00:06:47.440 is all these big companies built their

00:06:50.160 businesses before AI was even birthed.

00:06:53.360 So, they’re going to need someone just

00:06:54.880 like you to help them understand how to

00:06:57.199 use it, where to use it, the best

00:06:58.800 practices, the best tools, and they

00:07:00.880 don’t have the time to keep on top of

00:07:02.560 it. So, they’re going to pay you to come

00:07:04.000 in and be the expert. So, let’s break it

00:07:05.840 down. We’ve got cost. The truth is, it’s

00:07:07.919 medium, okay? Because you’re going to

00:07:09.199 need to pay for some tools that might be

00:07:11.039 a little bit more advanced to set things

00:07:12.720 up and to help these customers. The

00:07:14.479 effort is medium, okay? Because

00:07:16.479 depending on the complexity of the

00:07:17.759 automations you’re going to build for

00:07:18.880 some of these companies, you might have

00:07:20.639 to use AI to teach you how to set it up.

00:07:23.120 But the cool part is, as long as you

00:07:24.960 give it the information the customer

00:07:26.560 gave you, the tools they’re using, and

00:07:28.639 what you want to automate, AI will tell

00:07:30.960 you how to set it up. I know it sounds

00:07:33.199 so fantastical and so impossible, but go

00:07:36.080 try it for yourself. Say, I have this

00:07:38.000 data from my HubSpot CRM. I’m trying to

00:07:40.400 automate it with this calendar plug-in

00:07:42.800 tool. Write me the code using Zapier

00:07:45.440 that’s going to connect those two tools

00:07:46.880 together. And watch the AI do it for

00:07:49.039 you. It’s crazy what’s possible. And

00:07:51.520 maybe it’s a little bit harder to get

00:07:53.120 into than the other two opportunities,

00:07:54.960 but because of that, the income

00:07:56.479 potential cuz you’re solving bigger

00:07:58.240 problems for bigger companies is between

00:08:00.400 20 and 50K a month. I have a ton of

00:08:02.400 friends that are getting paid that or

00:08:04.160 more to automate the business processes

00:08:06.879 of these companies and then they find

00:08:08.800 customers on platforms like Upwork and

00:08:10.879 Make.com. So, for example, one of our

00:08:13.280 products at Martell Ventures is called

00:08:14.960 your.com. It’s a voice AI automation

00:08:18.000 tool that either takes phone calls or

00:08:19.919 makes phone calls and sells clients into

00:08:22.879 booked demos. So, basically, you have

00:08:25.440 companies that need to automate these

00:08:27.120 calls that are coming in. You have this

00:08:28.879 tool called Atlas that can do that for

00:08:30.720 them. And you become the person in the

00:08:32.399 middle, the connector that gets paid to

00:08:34.080 connect those together. And you can have

00:08:35.679 dozens of clients that pay you to set it

00:08:37.679 up and every month to maintain it so

00:08:39.760 that it keeps making money for their

00:08:41.360 business. That is a huge category.

00:08:43.519 Everybody wants to automate their

00:08:45.040 business processes and most bottlenecks

00:08:46.959 happen over the phone. So just go check

00:08:48.880 out your list.com to see how it works

00:08:50.880 for yourself. You can fill in the

00:08:52.000 information, it’ll call you and then you

00:08:53.839 can become somebody who sets that up for

00:08:55.680 other local businesses. So again, we

00:08:57.680 always check the market potential.

00:08:58.959 Buyers, small or mid-size businesses

00:09:01.279 that want AI but don’t know where to

00:09:03.040 start, they’ve got deep pockets. The

00:09:04.880 market size. The second one, growth. The

00:09:06.720 hyperamation market, which includes

00:09:08.399 AIdriven business automation, is

00:09:10.320 projected to hit $249 billion by 2032.

00:09:14.560 That’s insane. What if you got 0.01% of

00:09:18.320 that? Could you live off that? Could you

00:09:20.160 have a fun time with that? Yes. Double

00:09:22.320 down on it. Now, helping businesses

00:09:24.240 automate their work, that’s great. But

00:09:26.080 what if you could land clients that pay

00:09:28.000 big money so they can make more money?

00:09:30.560 This next one could very well have

00:09:32.160 unlimited potential. Number three, the

00:09:34.720 AI lead generation agency. Essentially,

00:09:38.080 you’re using AI to find potential leads,

00:09:41.600 to message those leads, to turn them

00:09:43.839 into opportunities. Businesses will pay

00:09:46.720 for that. Why? They’re essentially

00:09:48.560 trading dollars for more dollars. If I

00:09:50.720 said, “Hey, give me a dollar and I’ll

00:09:52.240 give you back $10.” How many times would

00:09:54.160 you trade that $1 with me? As many

00:09:56.640 dollars as you can get your hands on.

00:09:58.240 That’s what the opportunity is. If you

00:10:00.480 use AI to help the business find new

00:10:02.959 customers, you can actually get a

00:10:04.880 massive amount of leverage because AI

00:10:06.480 can do the research. It could identify,

00:10:08.480 it could qualify, it could do the

00:10:09.760 outreach, it could even automate the

00:10:11.839 setup of the meetings for the company

00:10:13.680 sales reps. You just get paid for the

00:10:16.000 leads you find. So, let’s go through it.

00:10:17.920 The cost is actually low because all you

00:10:20.320 need is like tools like clay.com,

00:10:22.079 Apollo.io or even Chad GBT. The effort

00:10:25.279 is kind of like medium to maybe on the

00:10:27.440 high level because you’re going to need

00:10:29.040 to understand marketing best practices,

00:10:30.800 copywriting, conversion setups, and

00:10:32.880 you’re going to also need to know how to

00:10:34.480 set up the automations using AI. But the

00:10:36.880 income potential, it’s wild. I literally

00:10:39.920 have friends making between 30 and

00:10:42.000 80,000 every month. Not even hard

00:10:44.880 because companies are always willing to

00:10:46.720 pay more to get services that brings

00:10:48.640 them revenue. If you can build a top AI

00:10:51.279 lead genen agency, you will be making

00:10:53.680 that kind of income. No problem. So

00:10:55.839 again, we always have to verify two

00:10:57.600 things. One, the buyer are service-based

00:10:59.600 businesses willing to pay for leads.

00:11:01.920 They already do. Just go look at who’s

00:11:03.440 running ads. That’s the easiest way to

00:11:05.040 find customers. If they’re spending

00:11:06.320 money to generate ads on Google,

00:11:08.240 Facebook, etc., then they’ve got a

00:11:10.079 budget for this. The second one is

00:11:11.600 growth. Well, sources say that the lead

00:11:13.519 generation industry is growing around

00:11:15.440 17% a year because AI tools are

00:11:18.000 exploding. So, it may not be growing as

00:11:19.600 much as others, but that market is like

00:11:23.519 a cabillion dollars because marketing

00:11:25.760 services and generating leads is the

00:11:27.600 lifeblood of every business. Now,

00:11:29.519 selling automation and outreach, that’s

00:11:31.839 one thing. But what if you could protect

00:11:33.680 those same businesses from losing

00:11:35.440 millions overnight? That’s what’s next.

00:11:37.600 Number two, manage cyber security and a

00:11:40.720 thing called MDR or manage detection and

00:11:42.880 response. I know this sounds nerdy, but

00:11:44.800 stay with me for a second. Essentially,

00:11:46.640 what you can do is you can offer 24/7

00:11:49.120 cyber security monitoring and threat

00:11:51.040 response powered by AI with deep fakes.

00:11:54.560 Grandma, it’s me, Billy. I’m in jail and

00:11:56.880 I need to get bailed out. Please send

00:11:58.560 cash now.

00:12:00.320 Nope, I’m fake. and cloning voices and

00:12:04.000 all these things where these social

00:12:05.680 engineers are hacking companies to get

00:12:08.000 inside their systems more every day.

00:12:11.040 Bigger companies will pay top dollar to

00:12:13.360 make sure that they feel protected and

00:12:15.279 secured. Now, this isn’t for everybody,

00:12:17.519 but with the risk, with the focus, with

00:12:20.079 this attention, I’m going to break it

00:12:21.279 down. You make a lot more money. I don’t

00:12:23.279 know if you know this, but hackers are

00:12:25.040 using AI, too. So, most businesses can’t

00:12:27.680 even keep up because the hackers are

00:12:29.440 using AI to attack them. So they need

00:12:31.680 somebody like you to come in and be

00:12:33.519 their AI person around security. Now the

00:12:36.160 cost is high because you’re going to

00:12:37.920 have to pay for some very specialized

00:12:39.600 security tools and those can be a little

00:12:41.440 pricey to start and the effort is high

00:12:43.440 because you’ll have to learn some cyber

00:12:44.959 security basics before taking on

00:12:46.480 clients. But again, if you’re more

00:12:48.079 technically oriented, you like to nerd

00:12:50.480 out, you’re not as creative like some of

00:12:52.240 the other opportunities, this is the one

00:12:53.920 for you. The cool part is your income

00:12:56.000 potential can be between 40 and 80k a

00:12:59.040 month based on just a few clients. When

00:13:01.519 I look at like other companies that

00:13:03.279 charge for what’s called MDR retainers

00:13:05.760 and the response fees charged by those

00:13:08.000 managed service providers, they pay top

00:13:10.240 dollar to feel protected at night. Every

00:13:12.560 week I have a friend saying, “Some

00:13:14.240 person spoofed my voice and then called

00:13:16.160 a new team member cuz they noticed on

00:13:17.920 LinkedIn the person just joined the team

00:13:19.760 and said that they need to go down or

00:13:21.519 get this information or send them an

00:13:23.120 email with this bank account

00:13:24.320 information.” Like the hacking is

00:13:26.480 non-stop. It’s not only just trying to

00:13:28.959 attack the system. It’s literally social

00:13:31.279 engineering. And with all the generative

00:13:33.360 voice, the generative video, and the

00:13:35.120 ability to create scenarios that are

00:13:37.200 just not real, companies are struggling.

00:13:39.279 That’s why I tell all my entre friends

00:13:41.440 to do this. If you do nothing from this

00:13:43.360 video, then add this to your personal

00:13:44.800 life and your professional life. It’ll

00:13:46.399 change the game. Make a secret code word

00:13:48.959 that your family members have to use if

00:13:51.120 anybody’s calling for money or calling

00:13:53.040 to do something or pick somebody up.

00:13:55.120 Same thing for at work. Have a secret

00:13:57.360 code word that everybody on your team

00:13:58.959 knows. So, if there’s a request that

00:14:00.639 involves money, they have to know that

00:14:02.480 code word. This just exemplifies how

00:14:04.560 much there’s a need for cyber security

00:14:06.480 and somebody like you to help the

00:14:07.839 companies just even understand how to

00:14:10.000 set these things up and keep it simple.

00:14:12.000 It’s not hard for you to become the

00:14:13.440 expert in this world because nobody’s

00:14:15.120 talking about these things. So, we

00:14:16.560 always check the two things. Number one,

00:14:18.480 is there a buyer for this? Oh my gosh,

00:14:20.399 is there companies that handle private

00:14:22.399 data or payments? They need somebody

00:14:24.560 that protects them from getting hacked.

00:14:26.639 especially the bigger ones that are

00:14:28.399 holding customer information and that

00:14:30.160 information getting leaked could have a

00:14:31.680 major impact on their personal

00:14:32.959 reputation. The real money made is not

00:14:36.240 and not getting hacked is your customers

00:14:38.160 feeling like you did the things to keep

00:14:39.920 their information secure. That’s where

00:14:41.760 growth comes from. And then the second

00:14:43.440 part is is it a growing industry? Well,

00:14:45.600 the global cyber security market is

00:14:47.360 projected to reach 500.70 billion by

00:14:50.399 2030. Definitely a market you can

00:14:52.560 attack. And for what it’s worth, if

00:14:54.560 you’re the kind of person that can speak

00:14:56.399 on camera and you can educate the

00:14:58.480 market, you will be one of the few

00:15:00.240 people doing this and you will get all

00:15:01.680 the clients. And I know this one doesn’t

00:15:03.600 sound as fun as the other opportunities

00:15:05.440 and it might feel a little bit more

00:15:06.800 technical, less creative, but I’m

00:15:08.240 telling you, sometimes the boring

00:15:09.760 businesses is where the billions are

00:15:11.279 made. So, here’s the deal. Cyber

00:15:13.120 security is a beast of a business. Real

00:15:15.760 money, real tech. But what if you could

00:15:18.160 work with even bigger companies, the

00:15:20.160 kind that can’t afford to it up? then

00:15:22.240 you’ll love this last one. Number one,

00:15:24.399 responsible AI governance and compliance

00:15:27.120 services. Now, this one sounds like the

00:15:30.079 government. I know that this is like big

00:15:32.240 words, but in essence, if you think

00:15:35.279 about all these businesses using AI on

00:15:37.920 top of their customers data, using AI in

00:15:41.040 workflows, the laws involved, the

00:15:43.440 potential liabilities, the exposure,

00:15:45.680 they can’t keep up on it. And the ones

00:15:48.399 that have this problem are the big

00:15:50.639 companies. And you know what? Big

00:15:51.920 companies have deep pockets. When they

00:15:54.880 make decisions about people’s health,

00:15:56.720 people’s security, people’s privacy.

00:15:58.880 These are not light things and they need

00:16:00.639 an expert that can come in and show them

00:16:02.800 the best practices. The cost of getting

00:16:04.959 into this is medium. Okay? You do need

00:16:06.959 to have some level of understanding how

00:16:09.199 to set it up. The effort is high cuz

00:16:11.120 there’s a steeper learning curve,

00:16:12.639 especially if you’ve never done this

00:16:13.759 before. You are going to have to study

00:16:15.759 the AI and data privacy laws, but it’s

00:16:18.800 not unapproachable. If you’re the kind

00:16:20.639 of person that’s addicted to news, get

00:16:22.320 into this business. Your job is

00:16:24.480 literally to understand how all these

00:16:26.560 data privacy laws are changing and

00:16:28.160 shifting the governance and you then get

00:16:30.079 paid to bring that best practice to

00:16:32.000 these big companies that for gosh forbid

00:16:34.160 they don’t want to find out that their

00:16:35.759 team built some technology that

00:16:37.519 essentially is causing them potentially

00:16:38.959 to be exposed to a massive lawsuit.

00:16:41.680 Speaking of news, did you know there’s

00:16:43.040 new laws like the EU AI act that means

00:16:45.519 companies must prove their AI is

00:16:47.759 trustworthy? So, think about it.

00:16:49.600 industries where the government says

00:16:51.440 every business must do something, then

00:16:54.240 the service providers come in and they

00:16:56.800 can’t say no because they have to do it.

00:16:59.199 If you’re the person that’s ranked high,

00:17:01.279 recommended, referred by other people,

00:17:03.360 you will crush in this industry. And

00:17:05.439 that’s where the income potential can be

00:17:07.280 between 50 and 100K for the same amount

00:17:09.439 of clients cuz they’re bigger clients

00:17:11.119 paying more in their fees. and standard

00:17:13.039 consulting rates in these risk and

00:17:14.799 compliant firms, they’re just larger

00:17:17.039 because they’re already used to paying

00:17:18.640 this for other kind of audits. I know

00:17:20.640 even across my companies when I pick AI

00:17:22.720 tools, I’m always thinking about the

00:17:24.319 sensitive information they’re being

00:17:25.839 provided and I only stick with big

00:17:27.760 players. There’s a lot of startups that

00:17:29.440 launch every day and I don’t use those

00:17:31.360 tools because I can’t have my internal

00:17:34.000 email, financial data shared in a

00:17:36.480 startup that has no governance, no

00:17:38.640 process. So I’m looking at the Googles

00:17:40.559 and the Salesforce of the world so I can

00:17:42.320 feel comfortable. If you can come in and

00:17:44.400 help these startups understand their

00:17:46.640 rules, their structure so that they can

00:17:48.240 go and be sock compliant. That’s what

00:17:49.840 it’s called to some of these bigger

00:17:51.440 customers. You help them make more money

00:17:53.600 because they can sell to bigger

00:17:54.960 companies their technology. Now with

00:17:56.960 that we always go back to market

00:17:58.320 potential. So one are their buyers.

00:18:01.039 Think hospitals, think tech firms, think

00:18:03.280 massive safety budgets. Yes, there are

00:18:05.520 buyers and they can spend the money if

00:18:07.280 you can deliver the goods. Number two is

00:18:09.200 their growth. AI compliance spending

00:18:11.200 will reach billions, billions by 2026 as

00:18:14.799 these new laws roll out around the

00:18:16.480 world. So these growing markets combined

00:18:19.600 with massive budgets equals incredible

00:18:22.320 opportunity for you. And as I mentioned

00:18:24.080 earlier, the best part about this buyer,

00:18:25.760 it’s a non-negotiable. They have to

00:18:27.760 spend the money. It’s just a decision.

00:18:29.280 Are they going to give it to you or

00:18:30.400 somebody else? Each of these ideas can

00:18:32.480 make serious money in 2026. And the best

00:18:34.960 part is they all work because they

00:18:36.559 combine three things. one, AI leverage.

00:18:39.280 Two, real demand. And three, buyers who

00:18:42.320 can actually pay. Now, I know oftent

00:18:44.559 times on YouTube, you’ll find people

00:18:46.720 talking about these really simple, easy

00:18:48.559 side hustles. That’s not what I’m

00:18:50.160 talking about. I’m talking to the person

00:18:51.919 that’s like, “Look, AI is the future. I

00:18:54.400 want to do this. This isn’t a side

00:18:56.080 hustle for you. This is a real business

00:18:58.000 you want to start.” If you’re willing to

00:19:00.320 dedicate the time, a thousand days, I

00:19:02.960 know it sounds like a long time, but

00:19:04.240 it’s not. And you decide to become great

00:19:06.160 at something and you go all in on this

00:19:07.919 and use AI to teach you and you find

00:19:10.320 those early customers and you charge

00:19:12.000 them and you keep finding new customers

00:19:13.919 and you build your team and you show up

00:19:16.720 every freaking day to want to make this

00:19:19.280 happen. Here’s what I know. You’ll make

00:19:21.520 it happen. You’ll be the person in your

00:19:23.360 family that separates you from everybody

00:19:25.840 else. And remember, doing this is going

00:19:28.480 to get you really busy. And one of the

00:19:30.320 best way to get your time back is to

00:19:31.840 have an executive assistant. So, if you

00:19:33.440 want my playbook, just scan the QR code

00:19:35.200 on the screen or just click the link in

00:19:36.880 the description below and I’ll send you

00:19:38.240 over a copy right now. It’s my gift to

00:19:40.080 you to help you get the time back so you

00:19:41.840 can focus on this. Now, if you want to

00:19:43.919 learn how to build AI systems that

00:19:45.600 actually achieve your goals, click here

00:19:47.039 and I’ll see you on the other

The post The Most In-Demand AI Services Businesses Will Pay For in 2026 appeared first on Dan Martell.

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