
The post argues that while AI‑native companies dominate today, legacy firms can still catch up by fundamentally redesigning their products to "do the work" rather than merely support workflows, as demonstrated by Clio and Gamma. It highlights that true AI‑native transformation expands the total addressable market 2‑5×, drives convergence across vertical SaaS, and leverages a company’s data gravity as an unfair advantage. The author urges urgency, dismisses excuses, and outlines three concrete actions: observe real work, reorganize product thinking around automation, and map every workflow as human‑only, AI‑augmented, or AI‑substituted.
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