The capital injection enables FLiiP to scale quickly in a crowded fitness‑software market, while CIBC’s backing validates the sector’s fintech potential and may spur further investment in similar niche SaaS solutions.
FLiiP, a Montreal-based fitness business management and CRM SaaS provider, received a $1.5M debt facility from CIBC Innovation Banking to support market expansion in Canada, the U.S. and Europe. The financing is presented as growth capital to accelerate the company’s international expansion.
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