Naomi Alderman Buys Back Zombies, Run! Franchise

Why It Matters

The acquisition restores a popular gamified fitness product, preserving its user base and reinforcing confidence in the viability of immersive health apps amid broader consolidation in the digital fitness sector.

Deal Summary

Cocreator Naomi Alderman announced she has acquired the Zombies, Run! franchise, taking it back from Six to Start. The deal, revealed in a November 2025 article, marks a new chapter for the popular fitness gaming app.