Ubisoft Acquires Amazon’s Free‑to‑Play MOBA March of Giants

Why It Matters

The deal gives Ubisoft a ready‑made MOBA IP and seasoned talent, accelerating its entry into a high‑revenue competitive genre. It also signals Amazon’s retreat from game publishing while strengthening Ubisoft’s live‑service pipeline.

Key Takeaways

• Ubisoft acquires free‑to‑play MOBA March of Giants
• Former Rainbow Six Siege director leads development
• Original Amazon Montreal team continues under Ubisoft
• Next update adds new giants, competitive modes
• Ubisoft aims to strengthen position in MOBA market

Pulse Analysis

Ubisoft’s purchase of *March of Giants* reflects a broader industry shift toward live‑service titles that can generate recurring revenue through microtransactions and esports. By securing an existing free‑to‑play MOBA, Ubisoft sidesteps the lengthy development cycle of building a new IP from scratch, instantly gaining a player base and a proven game loop. The move also diversifies Ubisoft’s portfolio beyond its traditional AAA franchises, positioning the company to capture a slice of the multi‑billion‑dollar MOBA market dominated by titles like *League of Legends* and *Dota 2*.

The acquisition is as much about talent as it is about technology. Bringing back Xavier Marquis, the creative mind behind *Rainbow Six Siege*, and Alex Parizeau, a seasoned production leader, restores a pipeline of expertise in competitive game design and community management. Their experience in balancing deep tactical gameplay with accessible entry points is critical for scaling *March of Giants* into a sustainable esports ecosystem. Moreover, retaining the original Amazon Montreal team ensures continuity, preserving the game’s core vision while leveraging Ubisoft’s resources for faster iteration and broader distribution.

Looking ahead, Ubisoft plans to roll out a substantial update featuring new giant characters, expanded competitive modes, and robust backend systems designed for long‑term player retention. These enhancements aim to attract both casual gamers and hardcore competitive players, fostering a vibrant tournament scene that can drive sponsorships and media rights deals. If executed well, *March of Giants* could become a cornerstone of Ubisoft’s live‑service strategy, delivering steady revenue streams and reinforcing the company’s standing in the fast‑growing MOBA arena.

Deal Summary

Ubisoft announced it has acquired the rights to Amazon’s free‑to‑play MOBA March of Giants, with development to continue under Ubisoft and the original Amazon Montreal team. The deal brings the game’s creative director from Rainbow Six Siege into Ubisoft to drive the next large‑scale update.