Watches of Switzerland Group Acquires 88% Stake in Deutsch & Deutsch

Why It Matters

The transaction strengthens Watches of Switzerland’s U.S. market share, giving it a broader, high‑margin showroom network and enhancing its ability to capture growth in the luxury watch segment, particularly for Rolex.

Deal Summary

Watches of Switzerland Group announced the acquisition of an 88% stake in Deutsch & Deutsch, a family‑owned luxury watch and jewellery retailer operating four Texas showrooms. The deal includes an option to purchase the remaining shares, expanding Watches of Switzerland’s US footprint to 25 Rolex‑anchored locations. Financial terms were not disclosed.