6 Maxims for Today’s Digital Leader Playbook
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6 Maxims for Today’s Digital Leader Playbook

CIO.com
CIO.comJan 15, 2026

Why It Matters

Aligning IT leadership with business outcomes and AI capabilities directly boosts organizational agility, cost efficiency, and competitive advantage.

6 maxims for today’s digital leader playbook

Modern CIOs and tech leaders carry responsibility not only for an organization’s technology but, as key partners, for its entire business success. So having access to readily transferable lessons is critical in order to solve real business challenges, and lead with clarity, confidence, and purpose.

As a jumping off point, I’ve distilled here some of my favourite maxims from different business functions.

Maxim 2: Try to be human

You’re more interesting than you think. Try to be human. I realize this is a tough ask for us classic IT introvert types, but with many interactions now conducted remotely, it’s even more important to find opportunities to meet in person.

Letting people know what makes you tick personally is of more interest than you could probably imagine. Colleagues are interested in you as a whole person, not simply as the person they work with. So don’t be afraid to bring yourself to work, as the phrase goes. This allows others to do the same, and to talk about their own feelings and circumstances.

As an INTP (an introverted, intuitive, thinking, and perceiving type from the Myers-Briggs personality assessment), social events aren’t my natural environment. And we’ve probably all experienced how work and socializing sometimes don’t mix. Is an orchestrated corporate event all that comfortable for anyone? But try to show up and meet people, relax a bit, and have some fun.

Maxim 6: Beware the IT cultural cringe

IT people often prefer to vent about the technology-ignorant business rather than stand up and explain the tech. Instead of declaring something’s bad for the company or a dead-end, they shrug and say the business just doesn’t get it.

No matter how great your strategy is, your plans will fail without a company culture that encourages people to implement it. I know from speaking to other CIOs that a frequent role for them is standing up for IT and defending their teams in a culture where the business blames IT for its failures.

It’s therefore vital to coach your teams to deal on equal terms with their internal business customers. Key to this is talking in business terms, not IT jargon. The reason for not adopting a nonstandard piece of tech is it’ll inflate future company running costs, not that it doesn’t neatly fit the IT estate. So stand up and be counted on a matter of tech principle, and win the debate.

Maxim 8: There are no IT projects, only business projects.

When IT projects fail, it’s often because of a lack of ownership by the business.

The entire purpose of your IT department is to move the organization forward. So any investment must deliver on quantifiable financial targets or defined business objectives. If it doesn’t, move on. This is fundamental. Forgetting to do so is easy when under pressure, as others press you with their own agendas, but dangerous for you and the business.

Everything I’ve learned and seen reinforces this. Without this focus, you’re just an IT supplier taking orders, not the executive IT partner of the business. Question any actions by your team that can’t be linked back to the company’s core objectives.

It all comes down to building relationships based on trust with your business colleagues who recognize that you understand what the business needs and can afford, so challenge projects not owned by the business leaders.

Maxim 10: The CIO as the personification of IT

Be vocal about your team’s successes and be honest about your mistakes. As CIO, you’re the face of the IT function in your organization, and you set the tone for everyone in IT.

Try not to talk about the business and IT as separate entities. You and your team are just as integral to the company as sales, operations, or finance. Always talk about our business needs and what we should do.

Remember, you’re accountable for all the IT. These days, we talk about being authentic, so being honest about your slip-ups, and how you feel about them, is important in establishing your reputation, both internally and externally.

Explain a success to others in the organization and why it worked. Bring out how collaboration between their teams and IT, working to aligned plans and objectives, made good things happen for everyone involved.

Maxim 36: Join up digital and IT

Digital natives need to work together with old techies. Advances of the last decade have been delivered by fast-moving digital startups, financed by deep-pocketed investors. Unsurprisingly, this has spawned organizational impatience with the costs and time taken by traditional or legacy IT functions. This frustration can then translate into setting up a completely separate digital department under a CDO, charged with implementing the new and faster-moving business.

Your current business is built on long-established ways of working, and processes that remain necessary, unless you’re going to build them all a second time for the new digital channel. If not, then new components, including services and products, will have to interface with existing systems, as well as firmly established and mission-critical business processes. So with this dynamic, ensure that both traditional IT and new digital report to you.

Maxim 56: AI is a tech-driven business revolution

AI is the most overhyped bandwagon in technology, more than bitcoin, big data, and augmented and virtual reality. Nevertheless, it’s the most far-reaching tech-driven change since the advent of the internet. In a matter of months, AI and AI agents are doing to white-collar jobs what production line robots did to blue-collar jobs 20 years ago.

AI is transforming the world and we’re just at the beginning of this revolution. So what are you doing about it?

Your challenge as CIO is that AI has cut through to your board and executive leadership like nothing before. Furthermore, all your partners and suppliers are building AI agents into their software and services. Plus, all your best digital innovators in the business, and definitely all your recent grad hires, are using Chat GPT and bespoke AI tools in their day jobs. As CIO, you hold the keys to AI working well by effectively wielding the data in your systems. After all, you and your team are the ones who best understand how the AI works as the means to achieve business value.

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